Branding – The Next Internet Millionaire s1e2

by Jeremy Schoemaker on August 30, 2007 · 59 comments

Episode 2 of the Next Internet Millionaire came out this week and it covers one of my favorite subjects… Branding.

In this episode the challenge for the 2 teams was to come up with a brand able image that could be used for the Next Internet Millionaire.

Branding is one of the single most important aspects in marketing IMO. I think people kind of get that., my blog, has a symbol that pretty much anyone in the industry recognizes. I will go up to booths at conferences and people will not recognize me but they will recognize the symbol on my shirt and say OHH YOUR WITH SHOEMONEY!. Anyway branding is SUPER important. I think many bloggers in particular really miss out on branding. I have even had people in airports and even 1 time at Bellagio in vegas (on vacation with my wife) someone came up and said they really enjoyed my blog but they couldn’t remember my name. But they saw the symbol on my shirt and recognized that. That kind of freaked my wife out a bit.

Anyway back on topic of the show.

I thought the KISS team had the most retarded brand ever for the next internet millionaire:
nim kiss

Are you frickin kidding me?!?!? My 15 month old daughter makes things that look like that. Ok keep in mind they only had 90 minutes to come up with something. I guess that adds something to it.

Lets see what the other team came up with:


Ok while I am not in love with this at least I feel there is a graphic here (the 2 guys shaking hands) that you could go with. Not great but hell for 90 mins not bad.

OHH now ive watched a little more and I see the 2 guys were forming a M that was the first letter of millionaire although its a little big and you cant really tell… still creative.

So now:

I am not going to tell you who will win you need to watch to see!

Click here to download the movie or you can goto the site to watch live.

full disclosure

About the author...

– who has written 2895 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Nick Sullivan

Yeh branding is crucial. All the biggest companies focus on it to the extreme. It’s what visually seperates you. Your logo is awesome, simple, eye catching and definitive.

I’ve been trying to brand my blog… not as easy as it looks, I think sometimes it can take time.

But yeah what’s up with these guys lmao. I see this alot on these types of shows, the apprentice UK, other UK entrepreneurial programmes… at times you just think ”how the hell did they even get on the show”

2 Gecko Tales

Just pick a sexy girl. It worked for Godaddy.

3 Griff


4 CPA Affiliates

Another good show. I am still highly impressed with teh quality of the production for being a more aof a sole venture/online show. but it was an interesting show. I look forward to watching the next ones.

5 jim

Sexy gets your attention, a quality product gets you to buy.

6 jim

I love the captions.. you couldn’t really tell how tall that guy was in ep 1 because he wasn’t ever really standing next to someone, it wasn’t until that shot that i realized how freaking tall he was.

7 Gregg Yellow

Branding is important. What do you guys think of our logo?

8 Theo

The first sign is really bad..

9 ShoeMoney

im glad i give grammar nazi’s a reason to live

10 Click Input

Holy crap… that dude is massive! How could you not love the ?

Anyway, some good insights into the importance of branding thanks Shoe

11 Grivon

I love the blind-date-esque commentaries – kinda like popup video :p

12 browie

Thor is the man. Lets face it, anyone from Nebraska is THE man.

13 vladd

Seeing the given designs, is movie worth downloading?

14 Theo

That Armand Morin guy sold Directory Generator, the biggest spam website generator ever…

15 Travel Notebook

Damn, That guy is HUGE

16 Travel Notebook

lol, That is a pretty pathetic attempt at branding

17 Joeychgo

You aint kidding!

18 Theo

Everybody should have a logo…
That’s what this episode was about.

19 SonicReducer

Holy crap, he towers over everyone else. He should be on “the next NBA millionaire” instead.

20 Modern Worker

GOOD LORD that is terrible, lol! I agree, the “M” logo poster is much, much better. What was the first team THINKING!?

21 Modern Worker

Amen! The woman might be attractive (in some people’s eyes) but the poster is ugly enough to complete turn me off, heh.

22 DonnyC

The M logo looks similar to The other logo looks even more similar to something that just came out of my ass.

23 Miles

Too hilarious! You should do this for every episode. I agree though, both logos suck, even for 90 minutes.

24 Never Pay RRP

Yeah, I was pretty surprised by the quality as well. Very well done imho.

Sorry, but I thought it would be pretty poor. Happy to be proved wrong in this instance though:)

25 Never Pay RRP

Looks very similar to the yellow pages logo. I guess this could be bad or good.

26 Pete W

You keep us happy :)

27 lyricsreg

and surprisingly, it still works for them

28 lyricsreg

that guy will win. No one has the guts to tell him he lost

29 Tom

Dumb question, but did they not let the teams have access to a PRINTER???????????

30 Paul Bradish

I thought they picked Danika because she was a good, pro level racer? ;)

31 king jacob

Since both Logos are artistically defunct, you gotta go with the people who presented it best.


All I could look at was that tall dude…DANG!

33 STUART Hannig

I loved that part of the episode, it was sooo ugly lol

34 king jacob

and the girls are…..

35 Matt Huggins

Hmm, you exceeded skitch bandwidth on that last image…what is it supposed to be?

36 Joe

Your brand must be good because when I saw the first presentation and their $ mouse design I immediately thought of the shoemoney logo.

37 TheDirectoryDude

Agreed. Laughing at stuff like this is the best part of reality shows:)

38 Mike

Man, I just moved from Fort Collins/Loveland about 3 weeks ago. How could I not have heard they were filming this there? Does Joel Comm live there? I can’t imagine why else they’d choose that particular area. Maybe I should move back and see if he’ll mentor me!

39 Modern Worker

Dang skitch ran out of bandwidth

40 CPA Affiliates

yea it was a good episode about branding and ultimately make you think about your image as a website or company.

41 Hip Hop

lol I need to watch this

42 STUART Hannig

I saw that you posted season 1 episode 2. I don’t know if I could watch another season of this. They should at least have more web development savvy people on it.

43 STUART Hannig

Oh, I forgot to point out, look like you ran out of bandwidth on your image. :)

44 Click Input

I’m 6’6″ and he looks a crapload taller than me.

45 The Dino

Kids would make better logo. It is about millionare and there is no sign of money at all.

46 Word Hugger

The show is nice, but I think Joel Comm was expecting a professional branding logo, not something you would find out of a cracker jack box. He only had two teams to pick from, and both were terrible, so I suppose he could only make the show look as professional as possible.

47 MonaVie

Hopefully the winner will outsource their marketing.

48 Sabrina's Money Matters

Note to self: Brand your blog!

49 Steven

I tried watching the first episode, I couldn’t finish lol.

50 lyricsreg

kinder garden designers ….

51 Matt

The stuttering guy’s design with the two people shaking hands to make an “M” is a rip off of Service Magic’s logo:

52 Chris Guthrie

Yah, most of those boards look pretty messed up. I want to catch up on this show as I haven’t finished watching through the first one yet.

53 stupid 3gp

thanks for the nice share.

54 Rian Brooklyn

I was hesitant to watch this show as I figured it really would whitewash the whole IM concept. Too early to say I guess.

But yeah, those logos were horrid, especially for a Photoshop expert. I give them credit for their effort though. Hopefully they’ll post episode 3 sometime this month…interested to continue the laughter.

55 ***V***

I watched the first episode and it was so dry that I stopped watching. I was hesitant to watch this episode but I did and can say I learned a few nuggets that will assist me in the future. Thanks for posting Shoe.


56 Ken Savage

I dont know call me crazy but I just can’t get into it. Although the production and professionalism is great.

57 Michael Fultz

None of the logos had a image of a naked woman on them. That is a drawback, for sure..

58 Aditya Kumar Singh

Branding is crucial yes ….. but the presentations above are all bullshit. I dont like them

59 Neon

Personally i didnt really remember your name too until recently with frequent visits to your blog. But i have a very strong impression of the Super $ logo and the unique name ShoeMoney give me a funny image in my mind Shoeful of Money.

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