Making Money With Contextual Advertising – San Jose

by Jeremy Schoemaker on August 21, 2007 · 43 comments

I think the presentation went pretty good. This is the 3rd time I have done this session. I think the only thing harder then doing it the first time is doing the same session but with new information. I think about half of my session was the same and half all new stuff.

There is a really good write up of the session on SEO Roundtable

I have gotten some emails and comments about if I was going to be posting a video from the session. I was not able to get permission this conference to have someone video tape the session so no dice there.

I did spot someone in the audience who had a tripod setup and a video camera on it. I am not sure if he recorded the thing but I would like to see it if your out there ;)

Here is the session from April in NYC (NOT YESTERDAYS)

About the author...

– who has written 2416 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

Images provided by ShutterStock


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{ 43 comments… read them below or add one }

1 tacimala August 21, 2007 at 11:08 am

Looks like SEOmoz also had a pretty big writeup on this session too.

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2 Dmoney August 21, 2007 at 11:12 am

Hey! Hows the shoemoney gang at San Jose? I’m about to drive up there for the exhibit. Its 2 hr drive from Sacramento ;)
Hopefully I’ll at least get some funky gear and coupons over there…

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3 Modern Worker August 21, 2007 at 11:49 am

Half an hour? Awesome =) I’ll be watching this during lunch time, thanks for posting Shoe. Props on improving your public speaking skills too man, that’s a hard thing to tackle.

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4 Click Input August 21, 2007 at 12:52 pm

Yup agreed – Plenty of material here to go over during my breaks!

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5 Gecko Tales August 21, 2007 at 1:44 pm

I like the videos because it proves you are real. You were very humble in your presentation too. You kick ass with UCF guys one night and get geeky with others the next day.
Jack of all Trades I guess…

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6 Jonathan Volk August 21, 2007 at 2:42 pm

I cant wait to see the video from the presentation! :) Thanks for the link to SEO round table though.

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7 Paul Bradish August 21, 2007 at 3:02 pm

Same here. If I can’t be there in person, I like to catch the video. I’ve never had the pleasure to see this presentation, so I can’t wait to see it :) .

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8 BeingParents August 21, 2007 at 3:03 pm

Great Video.
I have a parenting blog that offers uniques and useful parenting information. What recommendations do you have for me to increase my visitors ? I have used keywords,digg, stumble but I am still getting low traffic(avg 25 daily). Thanks

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9 James Dean Nash August 21, 2007 at 3:46 pm

Jeremy you seem like a really cool, personable person man. Always keep it real and never forget..which it seems like you obviously haven’t.

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10 jim August 21, 2007 at 4:24 pm

Glad things went well, too bad you couldn’t post a video.

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11 Cristián August 21, 2007 at 4:38 pm

Wow, a year’s worth of blog posts in that page.

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12 PrintnPost August 21, 2007 at 4:38 pm

Thanks for the Vid…Im about to leave my 9-5 but i will be tuning in once i get home

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13 Theo August 21, 2007 at 4:43 pm

How are things with your luggage?

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14 Trevor McNotDonald August 21, 2007 at 6:04 pm

Hopefully the person can upload the video file, I would like to see this presentation, sounds interesting.

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15 TeeCeo August 21, 2007 at 6:21 pm

I was one of the ones that couldn’t make it to your presentation But i too would love to see it if someone has it. heck, if you sneaked a copy of it there is always youtube:);.

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16 Derek August 21, 2007 at 7:00 pm

Try running an Adwords campaign. Seriously, not necessarily the search network, set up a bunch of keywords just on the content network, with a max CPC of 1 cent. It’s worth a shot. Sometimes you won’t get very many impressions or clicks with a 1 cent bid, sometimes you’ll make out like a bandit. I’ve got a couple sites right now that I earn 3-4x my daily Adwords spend, just on Adsense income. But I’ve had other sites that absolutely tank and just suck money out of my pocket. It’s a gamble, but it’s always worth a shot. A penny for a visitor isn’t a bad deal anyways, even if it doesn’t bring in any revenue right away.

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17 king jacob August 21, 2007 at 7:06 pm

I second this advice, though if you want to target parents specifically a search campaign would be better for you since someone googling “Tips on parenting” is going to be a “more valuable” user than someone who just clicked from some random site.

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18 Derek August 21, 2007 at 7:20 pm

That’s true as well. A big factor would be the return visitor factor, if people come back again and again, paying the bigger bucks for the search campaign/clicks is definately worthwhile when it’s bringing a repeat visitor, but if your views are from people that come one or two times, read an article or two, and never come back, you’ve only got that one or two chances to monetize that traffic, which is where the 1 cent content click can really pay off. Depends on what some of those parenting/kid related keywords will cost on a brand new campaign too. Last time I ran any, some of them weren’t cheap at first. :(

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19 Marc August 21, 2007 at 9:36 pm

your site is still showing vonage ads. I’ve always thought Yahoo’s problem is a lack of inventory. In my mind that is why they are still in beta. They don’t need anymore publishers because they don’t have the ads for them. They are stuck in an ad platform catch 22.

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20 eTown Landlord August 21, 2007 at 9:47 pm

hey, that is a great post. I never heard about industry brains. They seem like they are a good adsense alt. I may give them a try. Have you guys used them?

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21 eTown Landlord August 21, 2007 at 9:49 pm

auction ads have been rotated out of this site?

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22 eTown Landlord August 21, 2007 at 9:50 pm

Try submitting your new blog posts with your stumble, digg buttons. It worked for me… but make sure you have them set up right.

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23 STUART Hannig August 21, 2007 at 10:40 pm

Interesting write ups, thanks for sharing.

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24 STUART Hannig August 21, 2007 at 10:43 pm

Wow, nice video. :)

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25 STUART Hannig August 21, 2007 at 10:43 pm

Yup, I’d love to see the video as well

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26 Dave August 21, 2007 at 10:43 pm

Like everyone else who couldn’t attend I’d love to see that Shoemoney bootleg SES Jose/07 DVD. Available on Ebay soon???

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27 Nathan August 22, 2007 at 5:38 am

Great speech Jeremy – mind the microphone next time though! :)

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28 DESIGNEXPANSE.COM August 22, 2007 at 8:24 am

Good and informative sharing.

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29 Modern Worker August 22, 2007 at 9:44 am

Heh, interesting point you bring up here. I’m looking forward to seeing what they can offer big (and smaller scale) contextual advertisers once they get out of beta. But then the question becomes… will they even continue with ads and ever leave beta status?

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30 king jacob August 22, 2007 at 10:17 am

Stumble works great since instead of a one time spike with digg(and for non apple/tech related sites its a bit harder to get dugg) you get an infinite amount of spikes spread out over a long period of time.

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31 Gecko Tales August 22, 2007 at 10:23 am

I love Stumble Upon for driving fresh visitors to a new page or site. I don’t find that the traffic converts into clicks, but it does get me more inbound links in the long run.

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32 ShoeMoney August 22, 2007 at 12:35 pm

not even the same session

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33 Paul. August 22, 2007 at 12:48 pm

Does your head ever tan? For living in Nebraska I’d figure you’d get a little sun now and then.

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34 chrisblogging.com August 22, 2007 at 1:35 pm

Thats awesome that you are searching for the person with the tripod. Hopefully you find them!

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35 Grivon August 22, 2007 at 3:30 pm

Bravo shoe… wish I was there in person!!

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36 Grivon August 22, 2007 at 3:30 pm

He will be soon jim don’t you worry!! Check back ofen :S

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37 dotnet August 23, 2007 at 1:18 am

try to do

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38 Computer Repairs Melbourne August 23, 2007 at 8:59 am

good and informative

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39 Nathan H August 24, 2007 at 10:22 am

great job, i cant wait to see you some day

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40 Joeychgo August 28, 2007 at 1:02 pm

Very well done. Quite informaive

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41 Siva August 30, 2007 at 3:18 pm

As always, Excellent.

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42 Nick Sullivan September 1, 2007 at 12:38 pm

This is a brilliant presentation. Are you gna upload anymore?

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43 ***V*** September 6, 2007 at 2:53 pm

It’s interesting how the fine details make the biggest difference between success and “failure”.

I appreciate you posting the video.

Thanks Shoe,
V

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