For years I have been using openads (phpadsnew) and its been amazing to watch it grow. They have built quite a service and community.
Tonight on the Shoemoney show my guest will be from Scott Switzer from openads.org. Scott is the Community Leader. If you have any specific questions you would like me to ask Scott please post them in the comments.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
More about Jeremy at http://www.shoemoney.com!
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August 14, 2007 at 8:55 am
I’m a blogger, i’ve been successful with other contextual and affiliate programs, why should I give openads a shot and swap it in place of something existing and successful? (other than to experiment and test, which is a good thing on its own anyway)
August 14, 2007 at 9:29 am
Looking forward to the show.
Q: With the integration of click tracking, are there plans for more analytical features?
August 14, 2007 at 9:33 am
Congratulations on this. Definitely looking forward to the show and the Q&A’s.
August 14, 2007 at 10:46 am
They’re not a program. Openads is an adserver solution, like Doubleclick. They give you the tech to easily serve advertisements. It can help easily rotate ads, geo target, and track.
August 14, 2007 at 10:51 am
What successful projects you can mention have integrated openads technology?
August 14, 2007 at 11:02 am
I am a blogger new into the blogging segment .
Currently i am using adsense and hope to shift to open ads .
Can i integrate openads into blogpsot blog ?
August 14, 2007 at 11:11 am
Was Auctionads based on the Openads platform?
August 14, 2007 at 11:24 am
Dear Scott,
How drastically has the openads system changed from day 1? Was scalability a major issue for you at 5,000 publishers? 10,000 publishers? Ever?
August 14, 2007 at 11:31 am
It’s time I get back into one of shoemoney’s shows. I loved them before and I’m sure to love them now.
August 14, 2007 at 11:48 am
Not sure if this is one that he’d answer but…
Q: At what traffic level does it make financial sense to switch from ad networks to selling your own ads using OpenAds? It can be time-consuming to manage your own adserving (as well as customer service), so I’m not sure when it’s wise to make the switch.
August 14, 2007 at 12:03 pm
Hope I can post more than one. I am using phpadsnew 2.0.11
At what point should I make the switch to 2.3? What is the deliniator? What are the advantages for switching?
Why is it so hard to adjust the frequency of ads relative to other ads in the ad group? I have used the weight but it does not seem to have that much effect on some ads relative to others. Do you plan on using something other than weight?
What is the best way to set up the inventory? Lets say I am using this for one large site and several smaller sites. I use Adsense, a few cpa netowrks, and a cpm network. Under advertisers and campaigns do I list the programs, the affiliate networks or the sites? How does this effect frequency?
Thanks for the great free product!
August 14, 2007 at 12:04 pm
Q: why can’t I run one ad creative on different sites with different display settings?
August 14, 2007 at 12:27 pm
Guys, when is the show and in which timezone and where to listen to it?
Thanks!
August 14, 2007 at 12:34 pm
Openads is ok….. nothing special.
August 14, 2007 at 12:40 pm
hey, why is the main title of shoe$ rotating through low digits?
August 14, 2007 at 12:52 pm
I have used phpadsnew about 3 years ago, I liked it a lot! I used a celeron 2.4 1GB ram dedicated to running phpadsnews. It could handle about 2.5mln adrequests a day. I’m reading the openads blog and it looks like openads should be much faster then the old phpadsnew.
I’m actually installing a system to run openads accros my network in a few days:
webserver: P4 2.8GHZ, 2GB ram, 18GB 15000RPM HD
DBserver: 2*dualcore 2.0, 10GB ram, 36GB 15000RPM HD
Q: Will this system be able to handle +12mln ad request a day? I will be geotargetting, frequency capping etc.
August 14, 2007 at 1:15 pm
Can you explain how I can optimize my ads by creating custom campaigns that display unique creative based on visitor IP?
August 14, 2007 at 1:37 pm
I’m launching a site and plan to sell the inventory on a CPM basis. When setting up a CPM campaign, there is usually negotiation about who will track the campaign, discrepancy caps and who’s numbers will be reflected in the invoice. I’ve looked at a number of ad serving solutions and am leaning towards Openads. My only concern is that the stats reported by Openads might be taken with a grain of salt compared to DoubleClick, DirecTrack, etc. Given that there is always a discrepancy between client and publisher numbers, I need to make sure my stats are looked at in the same light as other ad servers. I’m not even sure this is a question for OpenAds – perhaps it’s more suited for someone who has worked with multiple ad servers and has enough knowledge to compare each. Either way, I’m just looking for some insight on the accuracy of OpenAds reporting and whether or not it reflects similar stats to most of the major ad servers out there.
August 14, 2007 at 1:49 pm
Sounds interesting, heard of them for quite awhile.
August 14, 2007 at 1:50 pm
Yeah, from what I’ve seen they are in decline?
August 14, 2007 at 1:50 pm
I’ll have to tune in as well
August 14, 2007 at 1:55 pm
Cant wait to tune in. It should be interesting to see what Scott has to offer the audience…
August 14, 2007 at 2:02 pm
oups my php sucks =(
August 14, 2007 at 3:43 pm
I have a question – how did he get into online advertising in the first place? Running his own PPC/AM campaigns? Blogging? Something else?
August 14, 2007 at 3:58 pm
What’s in store for future development? It would be great to get a sneak peak of some ideas of what to expect down the road. We all have planning to do and having a vague idea of what to expect would be a very nice thing to provide OpenAds customers with.
I would like to know:
- Advertiser Self Service Features planned including the ability to manage their ads, a system for them to buy ads, billing, etc.
- How fast is the development schedule. Now that you raised $5 million are you using those funds for development of the open source software or are you depending on contributions to the community by developers (more risk of slow downs).
August 14, 2007 at 4:25 pm
Its a great setup. HAs used it for various sites.
August 14, 2007 at 4:53 pm
all the ads on shoemoney.com come from openads
August 14, 2007 at 5:46 pm
No more questions
August 14, 2007 at 6:27 pm
Nope, completely built from the ground up as far as I know.
AuctionAds serves a different purpose than OpenAds would. AuctionAds utilizes the eBay API rather than a normal ad delivery system.
August 14, 2007 at 9:15 pm
I want a new GUI the openads cp is still the same as phpadsnew.
That’s all!
August 14, 2007 at 10:13 pm
Ummmm…!? I’ve seen the title as “is bringing sexy back” “4″ and currently “just livin the dream” ? ? ?
August 14, 2007 at 10:14 pm
Ooooooo… ok now it reads (just like 2 seconds later) Shoemoney – Not A Professional Blogger
Which I guess… you’re not (you’re more a pro marketer in my opinion than you are a pro blogger..) but… why?! just why?!
Sorry I’m a man of logic..
August 14, 2007 at 10:18 pm
Is this interview going to be on webmaster radio mp3 download section? It seems like some of the shows don’t make it into the archives?
August 14, 2007 at 10:55 pm
Shoe..do you ever archive the show? I keep missing it and have to search the web for it
August 15, 2007 at 12:34 am
you can download the show from here http://media.webmasterradio.fm/episodes/audio/2007/SHOE081407.mp3
August 15, 2007 at 2:48 am
And now your title reads… “I suck at SEO” .. ?! explain! please!
August 15, 2007 at 3:22 am
What are the plans to combat / work with ad blocking software
You are planning/ have done some UI testing in London recently how did that go
What time scale are we looking at for a complete UI rewrite(ha!)
I read about the possibility of a way of doing ads so that if one displayed randomly it would automatically display another in another spot so you could have an image at the top and a connecting image on the right that would flow to be one image, is this feature still in development?
August 15, 2007 at 5:46 am
Oo, this should be a pretty good one. Interesting.
August 15, 2007 at 5:49 am
its a mystery!
August 15, 2007 at 8:29 am
How much reliable the tracking is? And how much load it can bear and how much resource intensive the script is?
August 15, 2007 at 11:18 pm
Reseource intensiveness is my concern. Can anyone comment?