This is the week I always mark on my calendar as “Christmas research”. Basically I just put into some notes items I am watching that could be the next “hottest thing” this year. I will also be pinging friends at SES @ San Jose, CA next week to stealing there ideassee what they are up to.
Our economy is doing well people are spending money like they are bleeding it. I think we will have a good Christmas season for online marketers. I predict PPC spending will be at a all time high (ya i know not really going out on a limb there) so what does that mean? Well it means its a good time to be a contextual advertiser (ala AdSense/YPN) but maybe not the best time if your going to jump into PPC because the margins ppc –> affiliate will be pretty slim.
About the author...
Jeremy Schoemaker – who has written 2415 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
Images provided by ShutterStock
Movies That Motivate Me 
Progress and Completion 
Linkcontrol Unveil at Affiliate Summit West 2011 (SEMI NSFW) 
{ 33 comments… read them below or add one }
I was actually thinking about starting with PPC. Making some landing pages and see how they work out, but reading this I guess you are right, and now would not really be the best time to advertise.
This is an excellent point! Even though Xmas is a few months out, now is the time to put on your thinking cap!
Nice to have your insights on the upcomming spending season. Move somes eggs to panaroma, Live etc.
Vijay
I actually thought about hitting hot trends as they come, but I don’t feel I have reached that point in my AM career to pursue it. I’m still trying to build stable yearly campaigns. Until then, I will have to wait
What is the projected hottest gift for this year? there will be no new game consoles..
I can predict that Nintendo Wii will be a hot seller.
I wrote a post about Chrismas a few days ago. Being ready months before is always better than doing everything at the last moment.
The Wii is a great system. I’ve played a few of them recently and was really impressed.
Time to start thinking of Christmas products to review I guess…
Time to start thinking about Christmas products I want
… PPC spending will certainly be at an all time high, though I’d still prefer that over running Adsense.
I can only imagine how much will be spent on PPC overall
Video games will probably be big since those two consoles released right b4 christmas last year.
Hmmmm, i’m glad you asked the question and not me. Even though we were all wondering it. I have a feeling people will be playing their cards close to their vest. Don’t you?
Has anyone ever tried to market snowboards and snowboarding gear?
Well..I just started into the affiliate marketing and Im def impressed! Im gettin a few daily leads as i spread myself over different products. im very intredt to see how my adsense works out for me….for xmas!
When I was a kid, Xmas put a smile on my face cos of all the presents I’d get. Now it puts a smile on my face as Affiliate revenue and online sales shoot through the roof for a few months!
I wonder if Nintendo will get the supply side right this year? Last year resulted in some shameless profiteering for those in the know.
Volume volume volume… internet marketing’s answer to real estate jokes :p
Christmas season is the real battle among thousands affiliate on PPC
Didnt you do a similar thing last year and said religion was going to be big? Did you even work on anything religious?
Interesting post. I will start researching as well.
Also it’s a good time for ebay sales…
Lets see how this works. Last Year December is my biggest month.
Hey shoe, I can tell you rightnow what will be the hottest thing going this x-mas but, it might be alittle benether as its not a big ticket iteam (only about $50) either way, I will tell you at ses san jose over a beer…….that is If I can get pass the rest of your fans:).
How about passing the info on now. That’s why we are here – to learn from each other as well as from Jeremy.
I agree. In some of my posts, I recommended that my readers start thinking about Christmas ideas now, such as this one about making money with Christmas lights:
http://www.mynewhustle.com/index.php/10th-hustle-cash-flow-with-christmas-decorations/
I wonder about this too. We don’t have anything new to tickle this year! But it may be something along the lines of Transformers, since that may be out on DVD and they could tie it in to holiday sales.
Probably should get ready for Christmas
Yup, its about that time!
Great interview! Posts like this is why I enjoy your blog, thanks. -bk
I wonder what the PPC cost on a major Christmas term will run. Another reason to do good SEO to keep costs down.
I agree – thanks Jeremy
Thanks for the useful advice regarding affiliates/ppc programs. Hopefully Christmas 07 will be a very successful one!
I think it’s abit early to get ready for Xmas. But the perfect time to start some kind of marketing idea. Xmas gets bigger each year! I think Internet Marketers could exploit it more.
Managed you just lately swap hosts? Probably it really is just my pc however the webpage is reloading upset slack right now.