Aug 10 2007

Different Ads On The Sidebar

By Jeremy Schoemaker 38 comments

As some of you know I am speaking on “Making Money With Contextual Advertising” next week in San Jose, CA Search Engine Strategies Conference. I am doing some last minute case studies/ testing for my preso so if you see some weird ads on the side (below the paid placements) I am playing a bit. It will be my 3rd time speaking on the panel that will be moderated by Danny Sullivan.

Contextual Track
Earning Money From Contextual Ads
This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads you carry.

Moderator:
Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose
Speakers:
Jennifer Slegg, Owner, JenSense.com
Jeremy Schoemaker, Founder and CEO, Shoemoney Media Group Inc.
Bryan Vu, AdSense Associate Manager, Google
Markus Frind, Founder, Plentyoffish.com

Cristián said on August 10th, 2007 at 11:04 am

I with there’d be advertising panels in my country. The most I’ve seen is a panel hosted by THE auction site dealing here and it was crap, just trying to get more affiliates.

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Dave said on August 10th, 2007 at 11:28 am

Er, by announcing advertising changes you’ve already skewed the results of your study.

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Grivon said on August 10th, 2007 at 11:35 am

I haven’t noticed and “off” ads on the sidebar yet.. I have however noticed another google adsense skyscraper - just figured you were short on cash… JOKES :p

Actually on a sidenote… your targeting is off… WAY off!! I’m looking at an ugly brown ad for “women’s shoes” - maybe there’s one to many shoes around this neck of the woods then eh!? :p

Good luck at the presentation!!

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cooliojones said on August 10th, 2007 at 11:59 am

I don’t think many people will notice, especially after this is off of the front page.

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ShoeMoney said on August 10th, 2007 at 12:01 pm

Maybe that is the goal

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Dave said on August 10th, 2007 at 12:28 pm

For those of you that are going to be at the conference I highly recommend getting them to review your site at the end of the session. I implemented some of the changes that were suggested and I more then doubled our adsense income.

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Dave said on August 10th, 2007 at 12:41 pm

True, it really depends on what you’re testing. If you’re testing whether announcing new ads increases CTR, then it’s cool.

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Joeychgo said on August 10th, 2007 at 12:49 pm

I did - I saw linkworth instead of TLA.

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Gecko Tales said on August 10th, 2007 at 1:03 pm

Sometimes when I play with my ads things come out way better. Other times they flop. I can at least change them back. You learn a lot from tweaking and playing.

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Andy Beal said on August 10th, 2007 at 1:06 pm

I must remember that one, mess around with the ads, tell everyone and then see how curious people are. Great way to increase visitor numbers.

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Jonathan Volk said on August 10th, 2007 at 1:19 pm

Do you plan to post any results here?

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CPA Affiliates said on August 10th, 2007 at 1:40 pm

maybe he is wanting to test if he announces changes to ads if people actually look at them more, even if he has or hasn’t made any changes…. as he isn’t asking for clicks just notifying you that there is changes… which i would be gets more people to look and possibly click.

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Mike said on August 10th, 2007 at 2:55 pm

the only thing I noticed was a hot chick in a bikini. I have no idea what it was advertising though

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Coin Counter said on August 10th, 2007 at 4:22 pm

I spot some google image contextual skyscapers (rather than traditional text ads) under the azoogle ads on the right. Currently, two ads for women’s apparel including a “Dress-A-Day Giveaway”. Context is way off obviously as I don’t think this represents the bulk of the Shoemoney readership somehow!

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Paul Bradish said on August 10th, 2007 at 5:37 pm

He almost got me

Sounds like a great panel.

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Paul Bradish said on August 10th, 2007 at 5:39 pm

Grivon - your website isn’t working

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Paul Bradish said on August 10th, 2007 at 5:40 pm

Isn’t that the best kind of advertising?

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Travel Notebook said on August 10th, 2007 at 9:11 pm

I love how you make changes on the live site. Thats exactly how I roll too!

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Travel Notebook said on August 10th, 2007 at 9:11 pm

Damn I dont see a bikini

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Paul. said on August 10th, 2007 at 10:33 pm

I don’t think they stand out in a bad way. The extra ads shouldn’t hurt anything.

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Cristián said on August 10th, 2007 at 10:56 pm

We all should wait for the results of this, the case might be about ads/position/rotation, etc… we don’t and we shouldn’t know about this unless that’s part of the study.

Everyone looking at the ads, because there is something different, even if it’s not relevant.

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moneyfish168 said on August 11th, 2007 at 8:54 am

I wish your speech can be video taped, shared on youtube.

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Coin Counter said on August 11th, 2007 at 9:38 am

I just noticed you’re mixing and matching contextual ads from several providers. Part of some top secret experiment? In any case they appear to be right on context now.

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BlueDevilMedia said on August 11th, 2007 at 12:00 pm

Its funny that AuctionAds are gone

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Stuart Hannig said on August 11th, 2007 at 12:36 pm

Could be interesting

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Cristián said on August 11th, 2007 at 1:27 pm

It was showing hairy potter ads anyways =P.

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TechZilo said on August 12th, 2007 at 5:49 am

Actually, I am not even seing sidebar

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TechZilo said on August 12th, 2007 at 5:54 am

There are some non-contextual ads here, ya know!

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TechZilo said on August 12th, 2007 at 6:00 am

Now there’s a yahoo ad via google.

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TechZilo said on August 12th, 2007 at 6:02 am

This looks promising…

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TechZilo said on August 13th, 2007 at 6:19 am

Hey, the ads are all normal now……

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TechZilo said on August 13th, 2007 at 6:32 am

this is a wretched trick…more noticing means more clicks….and especially with some hot chicks in bikini.

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TechZilo said on August 13th, 2007 at 6:36 am

In fact i already clicked once just my 2 cents to shoe

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stupid 3gp said on August 13th, 2007 at 6:49 am

a podcast would be helpful if you post.

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Modern Worker said on August 13th, 2007 at 9:34 am

I’m especially interested in what Frind has to say, being that I haven’t heard him speak publicly before.

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chrisblogging.com said on August 13th, 2007 at 12:29 pm

Good luck with your presentation. I am sure you have a lot to talk about!

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Nathan H said on August 13th, 2007 at 3:28 pm

Best of luck on the panel, I wish I could be there

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ManhattanService - Website promotion and search engine optimization » Blog Archive » Smart way to sumit your RSS feeds. said on August 28th, 2007 at 4:56 am

[...] Example: Let’s take popular blog ShoeMoney. I checked their post which was made 3 weeks ago: http://www.shoemoney.com/2007/08/10/different-ads-on-the-sidebar/ [...]