As some of you know I am speaking on “Making Money With Contextual Advertising” next week in San Jose, CA Search Engine Strategies Conference. I am doing some last minute case studies/ testing for my preso so if you see some weird ads on the side (below the paid placements) I am playing a bit. It will be my 3rd time speaking on the panel that will be moderated by Danny Sullivan.
Contextual Track
Earning Money From Contextual Ads
This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks. Learn about some programs out there and tips on getting more from the ads you carry.Moderator:
Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose
Speakers:
Jennifer Slegg, Owner, JenSense.com
Jeremy Schoemaker, Founder and CEO, Shoemoney Media Group Inc.
Bryan Vu, AdSense Associate Manager, Google
Markus Frind, Founder, Plentyoffish.com
About the author...
Jeremy Schoemaker – who has written 2415 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
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{ 37 comments… read them below or add one }
I with there’d be advertising panels in my country. The most I’ve seen is a panel hosted by THE auction site dealing here and it was crap, just trying to get more affiliates.
Er, by announcing advertising changes you’ve already skewed the results of your study.
I haven’t noticed and “off” ads on the sidebar yet.. I have however noticed another google adsense skyscraper – just figured you were short on cash… JOKES :p
Actually on a sidenote… your targeting is off… WAY off!! I’m looking at an ugly brown ad for “women’s shoes” – maybe there’s one to many shoes around this neck of the woods then eh!? :p
Good luck at the presentation!!
I don’t think many people will notice, especially after this is off of the front page.
Maybe that is the goal
For those of you that are going to be at the conference I highly recommend getting them to review your site at the end of the session. I implemented some of the changes that were suggested and I more then doubled our adsense income.
True, it really depends on what you’re testing. If you’re testing whether announcing new ads increases CTR, then it’s cool.
I did – I saw linkworth instead of TLA.
Sometimes when I play with my ads things come out way better. Other times they flop. I can at least change them back. You learn a lot from tweaking and playing.
I must remember that one, mess around with the ads, tell everyone and then see how curious people are. Great way to increase visitor numbers.
Do you plan to post any results here?
maybe he is wanting to test if he announces changes to ads if people actually look at them more, even if he has or hasn’t made any changes…. as he isn’t asking for clicks just notifying you that there is changes… which i would be gets more people to look and possibly click.
the only thing I noticed was a hot chick in a bikini. I have no idea what it was advertising though
I spot some google image contextual skyscapers (rather than traditional text ads) under the azoogle ads on the right. Currently, two ads for women’s apparel including a “Dress-A-Day Giveaway”. Context is way off obviously as I don’t think this represents the bulk of the Shoemoney readership somehow!
He almost got me
Sounds like a great panel.
Grivon – your website isn’t working
Isn’t that the best kind of advertising?
I love how you make changes on the live site. Thats exactly how I roll too!
Damn I dont see a bikini
I don’t think they stand out in a bad way. The extra ads shouldn’t hurt anything.
We all should wait for the results of this, the case might be about ads/position/rotation, etc… we don’t and we shouldn’t know about this unless that’s part of the study.
Everyone looking at the ads, because there is something different, even if it’s not relevant.
I wish your speech can be video taped, shared on youtube.
I just noticed you’re mixing and matching contextual ads from several providers. Part of some top secret experiment? In any case they appear to be right on context now.
Its funny that AuctionAds are gone
Could be interesting
It was showing hairy potter ads anyways =P.
Actually, I am not even seing sidebar
There are some non-contextual ads here, ya know!
Now there’s a yahoo ad via google.
This looks promising…
Hey, the ads are all normal now……
this is a wretched trick…more noticing means more clicks….and especially with some hot chicks in bikini.
In fact i already clicked once
just my 2 cents to shoe
a podcast would be helpful if you post.
I’m especially interested in what Frind has to say, being that I haven’t heard him speak publicly before.
Good luck with your presentation. I am sure you have a lot to talk about!
Best of luck on the panel, I wish I could be there