Ok the show is now officially called the shoemoney show with a whole new intro and all. I did not have a guest and at times the show sucks but I wanted to do a live show cause its been like 2 weeks since I had did one.
You can listen or download it here
About the author...
Jeremy Schoemaker – who has written 2415 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
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{ 56 comments… read them below or add one }
Great intro and show, loved the content and your take on the news
Hey Shoe,
I really want to know as does everybody else who promotes ringtones. What say you of the decline in consumer interest in the vertical?
Thxz!
Nice quote from that….
“Theres no big secret to it other than hard work”
The intrest in ringtones has not declined but the suckers who will put in there phone number and get charged 10$/month has.
I definitely need to play around with stumbleupon more. Thanks for the tip!
the intro sux
too rap-like
ohh shut your mouth!
I thought it sounded pretty good and professional. Hey, for those of us who don’t know can you explain webmasterradio a bit? How did you get hooked up with these guys?
Good show. The post on seoblackhat sums it up, just fucking do it.
Shoe,
I do agree with you that a fair % of users are not so quick to subscribe on impulse. Though it also could be possible that some ringtone advertisers are actually adding larger scrubs than needed, to offset tangable carrier scrubs.Perhaps in a greater effort to lower the overall gross per sub aquisition cost of the advertiser on the backend. Its very obvious that some of these advertisers are trying to buy subs cheaper, unfortunatly these advertisers have not yet figured out how to increase publisher epc’s into lowered cpa rates.. From some of my conversations with top flow partners in this vert. Reports of unhealthy epc’s are pouring in and on the rise. So what can we as marketers do about it shoe?
Me too. It seems like I’ve missed that whole train up to now.
“Darin: As a blogger, if you could start over again … what would you do differently?
Jeremy: I would not have started the blog. Its a total time sink for the return.”
Admittedly, I was surprised at your response, but I wanted to ask you, do you regret starting the blog, or you just wouldn’t do it again?
Looking forward to listening to this on my way home today. Cheers, Shoe.
Ok, I’ve listened to the whole show and wow, great show! I personally liked the rah-rah portion of the show a lot since I’m at the beginning stages of trying to make money online. It is a lot of hard work, late nights,etc, but it is so worth it. I’m looking forward to the days when I don’t have to work for someone else! Thanks for the tips and free info
I’ll be listening next time too 
hahaha that’s an awesome answer
Hey Shoe, nice show. I enjoyed the part about hard work. Liked the new intro. One question. Why do you think it won’t be as easy/cheap to start new websites in the future?
Stop talking that trash or we’ll pull you card
downloading now – cant wait
Shoe,
In deciding who I give volume sales to in the ringtone vertical, should I pay such close attention to my own media valuation?
I ask because the cost associated with marketing in this vertical has gone up tremendously as you know.I also know that from my grass roots of media valuation forcasting that I learned in media 101 rookie school, your supposed to use a formula of avj advertiser liftime value x 15%= the cpa rate. Ive heard some lifetime value numbers from a few reliable sources which indicate that based on current market rates we are all being hearded to the 9% to ltv mark. Another words break even or at negative epc ratios.
Shoe,I know your very technical and really would like your take on this..I think Your an important voice in this vertical..
haha..funny response in comment number three. But you are right; less people are falling for the get charged monthly trick…
Stumble can produce some amazing results.
Probably because of the raw number of sites being developed each day.. It’s just getting really hard to get noticed.
Probably because of the raw number of websites being thrown the web each day.
Good show man!
re: the cookie dropper thingie, would you stop promoting an offer who also did this would others?
cool show
The new intro is nice, but it might be even nicer if you incorporate some of this ‘rap-like’ music:
http://youtube.com/watch?v=tuxrQBFjRqM
Skills to pay the bills, baby. A great jam by the best rap-like group of all time.
Commercials, boo…
I have to disagree. I want to make some constructive criticism here.
How’s about starting out with some positive awesome stuff on your show?
Tell us about your latest wins… or maybe someone else’s – some of your listeners wins maybe.
The last two shows start out with whining and b*tching about who ever – mashable or someone this time.
Couldn’t listen to the rest after that.
Congrats on the workout program.
Shoe, your voice sounds more fuzzy and less clear with the new VOIP. The old one sounded better.
You mentioned David Nailer? Is that correct? I have listed to it a couple of times and can’t seem to get the domain you mentioned.
JP
me too. I’m hooked on these pod casts…
David Naylor
Doesn’t Tacoda affect only the publishers’ cookies? From what I can gather, the 4000 sites within the Tacoda network are basically “publishers” like cars.com and usatoday.com that display CPM ads. The scenario you mentioned in your podcast might be realistic if advertisers/merchants like eHarmony or eBay signed up to be part of the Tacoda network of publishers…or if AOL decided to go through a back door to overwrite cookies for merchants’ sites. But I think both of those are very unlikely.
Agreed – this was my first show and I absolutely loved it!!! I’ve already got an account running
Yeah, the sound did sound a bit “tinny” and muffled at times.
Good to have the show back though!
I’ve never read your stuff much but I did download your show rather randomly. The last 10 or so minutes of the show is really powerful. Everyone should listen to that.
I have to agree the effort is good. Though it kinda sounded like my kids trying to logically explain an xbox game to me at dinner..( I was lost) duh!
I liked it. I’m looking forward to more shows. Do you have an archive of past shows?
The first time I heard your radio and liked it.
Good luck Shoe.
I had actually heard the exact opposite than your comments on StumbleUpon from a few different people. And you are the first one to give me the impression that a small starting flow of cash will keep Stumblers coming later on. I guess it’s worth a few bucks to test it out myself…
It can bring some good results, but don’t rely on it. Doing basic networking — contacting the top guys, doing interviews, doing the t-shirt on Friday thing, making good comments — nothing can replace this stuff. If you constantly milk that stuff, then it’s great, but most people only get Dugg or Stumbled once or twice.
less then 2 mins into the show and already a commercial break!
Mtv and other big name companies are also spending (and making) huge bucks on their own ringtone projects.
That post is quite old
I agree that you sounded better on the older shows. There were some weird random noises throughout the show as well.
Skype is a terrible program to record with. Their codec sucks.
Like i said it is a small% of non-impulse buying, but the greater reduction were concerned comes directly from some ringtone advertisers..So the point is that traffic hoseing is a greater % of lower conversions.. not the kiddies who got educated. Why would they do it? good question man… for things like reserves for carrier refunds btw in the millions for some of them, new technology and stuff like that…Its not that funny anymore is it? My co in these relationships can loose millions of dollars as we are & have been a heavy lifter in this vertical…Im not trying to be rude man i just wanted you to dig you could be me!..
I agree with positive intros.
Ringtones are a rip and people are finally catching on after all this time.
The ra ra ra stuff is some of the best. Keep that stuff coming.
Just listened to the show, I like the new intro, better than the hashed together intro last time.
Really enjoyed this… you’re right biggest thing about most people is just… starting on their ideas… ideas are dime a dozen
glad you got the shoe show back going man!
Everyone needs their own show- at least, that’s my theory..
everyone? — Like everyone has a blog?
Jason – lets chat – lot of thoughts about this I want to run by you!