Hi: This is Anna with the Do Good Toolbar team. Long time reader, first time guest poster.
In terms of our favorite PPC engine, we would have to pick Google Adwords. There are several reasons why we prefer Adwords:
1. Quality of traffic. Google traffic converts better for us than any other PPC engine.
2. Metrics. We operate on a very tight margin, currently, we make about 66 cents in revenue for each download of the Do Good Toolbar. Of that, half goes to charity. So, knowing, *easily* which keywords are performing well is a tremndous help to us.
3. Tools. MSN Adcenter and YSM lag far behind when it comes to easy to use tools tp help manage keywords.
4. Interface. Adwords offers a much easier to use interface compared their big two competitors. Response time on the other networds is often painfully slow if not working from a T-1 or better connection.
5. Cost. As mentioned before, we have tight margins. If we had to pay the 10 cent minimum on Yahoo, then our already negative profit margin would go into the triple digits. Adwords is so much more inexpensive in this regard.
About the author...
Jeremy Schoemaker – who has written 2415 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
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{ 6 comments… read them below or add one }
I agree Anna. Despite what many people write about google this and that and how they do better with other PPC services, for me google is the best. Not to mention the easiest.
I’ve noticed the lagging factor too, I wonder why that is and why the lag is so great. You’d think that with the brain power they have at MSN and Yahoo, they could at least COPY the tools.
I would think Adword’s competitors would be spending tons trying to improve their interface. In return it might improve their market share.
I’d agree for the most part Anna- I just wish Google didn’t know they are the 800lb gorilla…..
I agree also Anna – Nice write up.
Thank you for the great post,
I have tried some small search engines and your right, there is nothing like the big ones for volume