Hi Jeremy, here’s my submission for your call for entries… 
Naturally, Google’s Adwords is the best. Because it’s Google of course, but look at all the tools they include.
Website Optimizer – is a new tool that helps you improve your conversion rates. The greatest tools are the ones that help both the company and the client. By improving your conversion, you’re going to be a happier customer, and likely to stick with them if not buy more ads. It works by doing testing different versions of your copy.
Analytics – used to be Urchin, which was one of the better analytic tools available to webmasters (and reasonably priced). Google bought them and made it free. I’d say “can’t beat that” but with their latest release, they have.
Conversion Tracking – another tool that sets them apart is their conversion tracking. It’s dead easy to use, even a Caveman could do it! What conversion tracking does is it makes it possible for you to identify which keywords are delivering for you and which aren’t.
That’s not all, there are many other features in Adwords that make it uber cool, but I can’t list them all. For example, you can put in different versions of your ad, to test how your copy performs. Just keep testing variations, and watch your click through rate. When you get to the point where you can combine the differences in your click through rate with the conversion tracking tool, you really realize how powerful this can be for a campaign.
And, did I mention, they offer all that for free?
You can read more about Peter Davis at petertdavis.net
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Peter T Davis
About the author...
Jeremy Schoemaker – who has written 2416 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
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{ 5 comments… read them below or add one }
I love Google Adwords and Adsense. I will admit that Adwords is getting too expensive though. I don’t mind the return on Adsense – it has paid for a few nice things, including my vacation in July to the Outer Banks.
You have to love AdWords because of the traffic. But, traffic isn’t everything–conversions are everything. So, that’s why so many people are willing to share their favorites PPC programs.
As for analytics, I personally tend to stay away from anything that relies on javascript to track..it’s just NOT accurate, especially with all the people turning off javascript in their browsers lately. Analyze your log files instead.
Bill,
Logfiles aren’t that good either though because you can get a lot of hits that aren’t real pageviews. If someone directly links to a picture of yours would be a good example.
I agree in regards to analytical programs. That’s why I use three stat trackers whom all use different methods of recording visitors. From there I am able to find a solid traffic number.
I hate to double post but wanted to chime in on this as well. On a web site that I previously owned (sold) there was an issue with hotlinking as a competitor actually linked to some of our images. This brought in over 300 supposed “visitors” via awstats, which was no where near correct.