Shane Navratil On PPC Engines

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Hey, this is Shane and I write Zoomstart. I’m sure quite a few people are going to take advantage of Jeremy’s open call to write a guest post here on ShoeMoney about PPC and many will probably write about AdSense.

AdSense is easy. I like easy. And the easier the better. That’s always been the real secret of Google’s success.

But it’s also the secret behind StumbleUpon. The hardest thing about it is probably finding the ad page in the first place. Here’s the ad page. Being a little difficult to find from the homepage makes it a little more valuable … maybe … sorta … who knows what the thinking is there.

But who cares. Let’s get into it …

Stumbling With Dollars

Paypal dollars that is. Once you sign up, it’s a simple matter to create a campaign. Just choose the URL you want to advertise, pick a category and add funds to your account using Paypal.

A Stumble costs 5 cents. So for 50 bucks you can bring in 1000 viewers. I usually throw 50 bucks at it once a month and divide that between 2 or 3 different posts.

You have to assign your landing page to a category. The main categories are:

  • Arts
  • Commerce
  • Computers
  • Health
  • Living
  • Media
  • Recreation
  • Sci/Tech
  • Society

Each of those categories is divided into a lot of sub-categories. Since I write about business mostly, I’ll usually select Commerce > Entrepreneurship or Commerce > Business. Once in a while I’ll throw out a post about blogging and select the category Computers > Weblogs.

Every campaign has to be pre-approved before it goes live. So submit your best stuff, and make sure you submit it into a relevant category. And it could take a couple days, so be patient.

The Little Extra And The Big Zoom

One of the great benefits of StumbleUpon is that if people really like you’re post, they’ll vote for it and review it. And that can stretch your ad dollars out. I’ve gotten 2000 visits for 50 bucks over a few days thanks to the StumbleUpon community. I’m sure others do even better than that.

In addition, you can gain a few more RSS subscribers and receive a few links and comments on your post.

Stumblers are a new media crowd. And if you really strike a chord like Freelance Switch did, you’ll get the word out there on your pillar posts and your little Stumbling campaign will roll right on into or one of the other social bookmarking sites.

StumbleUpon is a little different than most PPC advertising options because it’s surrounded by a social community. And that community is what gives it a special little edge and creates a unique opportunity potential.

… Course, you could always just write a guest post for ShoeMoney too.

24 thoughts on “Shane Navratil On PPC Engines

  1. Shane

    Well thankyou Mr. Money!

    Glad the post was post-worthy and glad I could contribute and help you get some other work done this week … least I can do for all the great value I’ve gotten out your blog.

  2. Thomson

    Thanks for Sharing. Stumbling With Dollars is a cool think to get some traffic. By the way your blog is in my top alexa ranking list.


  3. Scott

    Excellent article on SU. I’ve been using SU for over a year with good success. It rarely increases my revenue, but what it does do is get my pages “out there” so that people can view them. This, in turn, brings me more inbound links stumblers personal sites, bookmarks, and emails from stumblers to their friends and family. I have done well with Gecko Tales thanks to SU.

  4. Bill

    Wow, I thought that they accepted ads, but didn’t know exactly how it works. The real question is, though, “does it convert?” Isn’t the stumble traffic a little like digg traffic…which doesn’t click on ads?

  5. CPA Affiliates

    It is a great tip but be warned that you will be surprised that many sites you will not be able to advertise. they are very strick and your site usually has to already have good feedback in the stumble community.

  6. Rich Minx

    This is a very interesting post, thanks Shane. I use Stumble ‘organically’ but didn’t know there was a paid option.

    Bill has a point about the quality of traffic, though. Even if you organize by category it’s still not as targeted as Google AdWords. If you purely want to boost your numbers then paying for Stumbles might be a good option, but you can’t control how long the Stumblers will stay on your site.

  7. greg

    SU is great to drive visitors on the cheap, but those visitors don’t do much. They don’t buy, they don’t click ads, and they rarely comment.

    So while SU may be good for eyeballs, it is less than ideal for revenues.

  8. Shane


    Bill makes an excellent point. It’s not the place to go and advertise for arbitrage. StumbleUpon is about traffic and exposure. Branding basically. If you click through the link about Freelance Switch I put in the post, you can see where the real potential value is.

  9. Dawid

    My observations and experience with SU has been as follows:

    – you need to have a lot of ‘friends’ and ‘connections’ in SU to get any value out of SU
    – the traffic from SU converts *very* poorly (if at all)
    – most stumblers are just looking for a quick stimulation/fun
    – SU is best for promoting entertainment/media (images, music, online games, etc) sites than news sites

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  12. Merlin98

    If one newspaper or website quotes an article from another one, is it stealing the content, even though the original article’s name and the newspaper have been mentioned and linked . ,

  13. PPC Management Phoenix

    This blog is AWESOME! I’m so glad I was surfing today and found it. It was just what I was looking for! I have been doing this for awhile now and this even tought me something. Keep up the awesome work. I’ll be back to read more!

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