Harrison Gevirtz On PPC Engines

by Jeremy Schoemaker on June 12, 2007 · 29 comments

Harrison GevirtzI think that Yahoo.com/Overture/YSM is the best ppc engine out there for affiliate marketers because it has not reached the ridiculous levels of competition that adwords currently has yet still has a nice chunk of available volume. Another reason that I prefer YSM is due to the fact that $500.00 per month will get you a premium account vs. 10,000 ++ per month for a premium account with adwords.

http://www.cpashare.com

Regards,
Harrison Gevirtz – CEO Gevirtz Media LLC

About the author...

– who has written 2415 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

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{ 27 comments… read them below or add one }

1 Pogung177 June 12, 2007 at 1:10 pm

..nice pic. Another SE another Market. Which profile choose as best PPC SE… Shoe..?

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2 Brian Free June 12, 2007 at 1:50 pm

I do agree, Yahoo does nicely for my company, higher conversion rates and lower costs. Only problem is not as much traffic comes through Yahoo

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3 Sahil Lavingia June 12, 2007 at 2:02 pm

Woah, he has an amazing design! Who designed it, you ask? I did! :)

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4 Pex Cornel June 12, 2007 at 2:10 pm

After the latest slap from Adwords, I did my numbers again and again. Yahoo is better for ROI. So I agree with Harrison.
Pex

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5 SEO Blog June 12, 2007 at 2:29 pm

Over the last month, Yahoo and Google have been neck and neck in terms of performance for my company in terms of conversions. As Brian mentioned, the traffic is a bit less but it converts for us better so therefore is far and away the leader in terms of ROI. However, Yahoo’s lack of consistency worries me a bit. I’d much rather have a steady stream of traffic than waves and droughts we’ve been seeing.

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6 Matt - Domain Feed June 12, 2007 at 2:37 pm

Does having a Yahoo premium account get you the same perks as a Google premium account?

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7 Paul Bradish June 12, 2007 at 2:40 pm

I agree with this. Yahoo works well for my PPC campaigns. It doesn’t reach the wide audience that Google does but at least I’m not paying an arm and a leg for the clicks.

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8 Joeychgo June 12, 2007 at 3:52 pm

Yahoo hasnt converted as well for me. Sorry I cant agree

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9 Bill June 12, 2007 at 3:59 pm

You’re definitely right, Harrison. YSM has a pretty good amount of traffic in certain niches. But, as Joeychgo says, Yahoo! doesn’t necessarily convert. From my experience, I would say that you have to test the YSM traffic out–and watch it closely to see if it converts.

Make sure you test everything like keywords, ad copy, landing pages, and soforth before you give up on YSM. The same actually goes for all of the other PPC engines, as well.

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10 enginefish June 12, 2007 at 4:08 pm

Hmmm…I guess the AuctionsAds shirt helps no?

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11 eTown Landlord June 12, 2007 at 4:21 pm

This little dude has impressed my tiny little brain. I think he’s a real up and comer. He has more experience than I do with PPC and his blog entries are pretty interesting. More mature than his years for sure. Good job Harrison.

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12 Harrison Gevirtz June 12, 2007 at 5:11 pm

Thanks For the compliment dude. I do have a lot to learn though. I must say i am VERY happy to actually be cool enough to make it to shoemoneys blog! :D

I will be doing a follow up post about adcenter, ysm, and adwords this week :P

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13 CPA Affiliates June 12, 2007 at 5:26 pm

the youngster got a plugg. cool!

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14 Harrison Gevirtz June 12, 2007 at 6:34 pm

Heck yes i did :D

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15 eTown Landlord June 12, 2007 at 6:45 pm

no problem. you earned it.

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16 FewGuysFromWork.com June 12, 2007 at 7:33 pm

Harrison gets picked for wearing the AA shirt? :) Good job man.

So far we got the two obvious results, Adsense and YPN. Who’s going to be next with something more fancy? There’s a bit out there, but I guess not necessarily “the best”. We’ll wait and read and see I suppose.

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17 CPA Affiliates June 12, 2007 at 8:35 pm

do you think people are really going to reveal a sweet SE PPC they got hidden…..

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18 eTown Landlord June 13, 2007 at 8:00 am

I have been using Kontera in text PPC as a publisher on a few sites. I average .09 to .11 cents a click in revenue. I am also trying out vibrantmedia as well to see if they pay a little better. The click rate is pretty good since it’s in text. The thing that got me to try vibrantmedia is their ads for movies. They are full on trailers with sound and all. Pretty cool stuff.

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19 Jaan Kanellis June 13, 2007 at 9:56 am

Harrison’s shirt wont fit me :(

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20 Harrison Gevirtz June 13, 2007 at 11:34 am

I must say those auctionads shirts are frigging awesome. When i saw you walking around at AD:TECH sf i was to scared to consult you for one… That shirt was like the best 6.00 ever spent :D

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21 Bill June 13, 2007 at 11:54 am

I guess having a Shoemoney shirt on would help even more!

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22 Wealth Junkie June 13, 2007 at 1:22 pm

I totally agree with you. I was shocked to hear he just finished his first year of high school.. he’s well on his way to becoming a rock star!

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23 Wealth Junkie June 13, 2007 at 1:24 pm

Its not as if there is another search engine you haven’t heard of that has a 80% market share. They call them the “big three” for a reason..

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24 Jake Johnson June 13, 2007 at 10:52 pm

I presume this is with landing pages? Anyone have luck with direct to merchant on Yahoo!?

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25 Link Snitch June 14, 2007 at 6:09 am

I think he would like either one.

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26 Link Snitch June 14, 2007 at 6:10 am

Absolutely, love to get inspired.

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27 CMS June 14, 2007 at 7:14 pm

Congrats Kids on making it on ShoeMoney’s page and happy upcoming Birthday!

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