Yahoo And Microsoft In Merger Talks – Wall Street Journal Reports

by Jeremy Schoemaker on May 4, 2007 · 46 comments

The Wall Street Journal today has a article that says Yahoo and Microsoft are in merger negotiations. The Wall Street Journal failed to mention that this was predicted to happen already in 2007 according to shoestradamus. Here is my 10 reasons why Microsoft will acquire Yahoo In 2007 That I posted last year.

Photoshop ninjary by BigDave.

EDIT: A author from the new york times pinged me to let me know they did credit me here and will include a credit if it goes through **HOTNESS**

full disclosure

About the author...

– who has written 2855 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

Jeremy recommends you check out these amazing posts:

  1. IMG_4833 If I could – starting over
  2. shutterstock_69229366 Don’t Obsess About Design For Design’s Sake
  3. url Don’t chase the money – Chase the passion.


1 Bush Mackel

Yahoo and Microsoft merging?!—Could this be a force big enough to take on the big G?! Well, if M$ is involved…prob not…

2 Lee

You’ve got some nasty blog spam in that article you wrote back in 2006, Shoe. :(

3 ShoeMoney

hmm where do you see spam?

4 Lee

The second last comment.

5 Parthesh Shanbhag

Why would a company in Product / OS space want to get in to the world of internet….. Its moving away from its core dusiness… Does it make sense for them…. They should be considering selling MSN…. One more good option would b a stake in Google…. is it nt???

6 Mubin

So MS is going to eat up Yahoo, and probably let it go to hell. This is a damn shame, but an easy way for MS to jump into contextual marketing since Yahoo has a good thing going. I wonder how long it will take them to bring YPN worldwide.

7 Christoph

Hopefully Microsoft’s pulls this through finally. The rumors have been flying around for a while now.

8 gdubs

i kind of dont like this, even though y and m together would be able to compete with google. The more options that are available the better.

9 SEO blog

I really hope this happens but I hope they use Yahoo’s algo or maybe a hybrid of the two. MSN is too easy to spam and I think that would keep it from competing with G even if they do acquire or merge with Y.

10 Brian Mark

You know, if MS spent enough and a lot of Yahoo’s people felt comfortable walking away for a while, that’d be a huge talent pool starting to do their own things. The result could be a really creative time in the online world. There could be a lot of really cool startups as a result.

Maybe we need a contest for startup ideas to give to retired Yahoo employees. :)

11 SEO blog

Wow, congrats on the link as well. NYTimes ftw!

12 Make Money Online

Its already in the world of internet. MSN, Hotmail, AdCenter etc, etc, its where the money is. They are being owned in the OS world anyway….

…Longhorn anyone?

13 natekapi

Aside from YPN, I actually like Yahoo. I’d be sad to see Microsoft buy them out and turn them into a flaming pile of crap, like everything else Microsoft has touched in the past few years.

14 ShoeMoney

damn ok im 85,423 and 1 ;)

15 ShoeMoney

I really like Yahoo also. Even YPN. I just wonder if there quality people like Tim Mayer and Jeremy Z will work for the man at M$

16 Bush Mackel

No one as evident by the traffic on my site which is on Live’s first page of results for a highly competitive kw. (#):D

17 CPA Affiliates

I like Yahoo better than MSN… atleast you can find out why your keywords were declined where msn it is a guessing game..

18 CPA Affiliates

less people use both of them but put the two together and you got some decent traffic… plus MSN conversions is higher but lower traffic… Buyers surf MSN

19 Amanda

I hope they do! anything to take google down :\ sorry for google lovers but i’m not a fan.

20 internet marketing blog

I bet they will acquire Yahoo. I think its also interesting to see Yahoos stock jump – it means the talks are being taken seriously.

21 cx

Why should the new york times credit you? You didn’t write the article.

22 Lee Bandoni

I predict 2008 will see the attempted purchase of the Shoemoney brand. A bit like a nike deal for tiger woods :)

23 TeeCeo

Shoeeeee, you got your hair back in that picture, right on man:).

24 coopreme

YPN is great, the payouts are excellent and their targeting has greatly improved recently

25 coopreme

because you generally credit people that predict certain results when there that far ahead

26 SeanIM

“I predict 2008 will see the attempted purchase of the Shoemoney brand. A bit like a nike deal for tiger woods :)”

And I have a prediction about your prediction…if it is done, it will be by

27 Travel Notebook

I dont think it will happen

28 Travel Notebook

Yeah Im starting to wonder if it really will happen

29 Wealth Junkie

I disagree – I like MSN Adcenter much more than Yahoo search marketing. They’ve got a lower minimum click price AND telephone support.

30 Wealth Junkie

I think that a Yahoo/Microsoft merger might SEEM like giving Google one true competitor. But that’s like picking two nitwits and saying that the two, when working together, could get a better SAT score than the school genius.

Even together, there is no way Yahoo and Microsoft could ever really touch Google. They just don’t get the internet like the folks in Mountain View do.

31 Wealth Junkie



That would be huge.

33 Community Building Blog

I have mixed feelings about this – whilst it may be necessary for Microsoft and Yahoo to get together to try and seriously compete with Google, it would ultimately lead us to a duopoly which cannot be a good thing for the consumer.

- Martin Reed

34 ToddW

I wonder if they will merge their search statistics data… that would be an awesome merged source of stats!

35 Daniel

won’t solve the problems for either parties. if you have 2 losing companies, you combine them and you will get a bigger losing company.

36 Thor Schrock

MS is not getting owned by anyone in the OS world. They still have a 96% share of all WORLDWIDE desktops, and they are content to let Apple (which MS owns 1/2 of) make funny commercials and let Dell sell unbantu boxes.

MS knows that the future is software as a service, and their own attempts to develop a successful model in this industry have failed. Heads have rolled, people have been “reassigned” and now they need to make up lost ground.

Yahoo has an instant audience, some ad technology, and a ton of intellectual property. Yahoo would not allow Microsoft to directly compete with Google – yet.

37 Ali

Well it didn’t happen yet, 6 more months left in 2007. Let’s see how it plays out.

38 Thor Schrock

They would have a tough road ahead of them, but you have to look at it through MS’s eyes. Steve Balmer recently said that Google is king of the search industry, but every non-search thing they are doing is “cute”

Microsoft’s biggest problem is that they are always trying to monetize first rather than building a following and then trying to monetize all of the traffic later.

In fact, the Supreme Court’s recent ruling that a business can’t patent “obvious ideas” to prevent competition could mean that all of those search algorithm patents that make G superior are now fair game.

39 Chicago 2016

Yahoo recently signed contracts with 12 newspaper publishers to run the company’s ads on their Web sites, and these publishers represent more than 260 newspapers and the Web portal of Comcast Corp.

C’mon, Yahoo, stick to the content. You’re still have your “cool Web start-up” status. Don’t lose it by selling to Microsoft!

40 The Dino

Should we by shares of Microsoft or Yahoo? It looks like it will be moving soon somewhere.

41 samay

Well google is all set to capture the market as much as possible. So microsoft is thinking to overtake yahoo and then compete with google.

42 sam2k

that would be a challenge for google

43 supertechguy

Well there is only one way to be number one by capturing the topmost sites.

44 Tranix

It should be an author instead of ashoe :-)

You’re welcome!

45 Dave

I am skeptical of the MSN / Yahoo deal, I do think it makes sense for MSN, but I just don’t see it happening. Yahoo won’t sell for cheap, and I don’t see Microsoft spending a premium for a property that is loosing market share to Google.

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