May 1 2007

Amy Armitage Of LunarPages On Todays ShoeMoney Show

By Jeremy Schoemaker 25 comments

Amy From LunarPages webhosting will be on my show today at 5pmCST. She has some great insight into web hosting and that affiliate space also. If you have any questions for Amy you can call in the show or post them here in comments.

Make Bank Online said on May 1st, 2007 at 8:29 am

W00t Amy Arbitrage! Sounds good Ill be there

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Make Bank Online said on May 1st, 2007 at 8:29 am

comments not working?

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Make Bank said on May 1st, 2007 at 8:30 am

Comments not working

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Stuart said on May 1st, 2007 at 8:52 am

Amy-

Why does your company make it so hard to cancel an account??? I will never host with Lunarpages agian b/c of that!

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Mike Peters said on May 1st, 2007 at 8:55 am

Questions for Amy -
1. How do you differentiate in an industry that’s fully commodotized?
2. Do you manage your affiliates in-house or do you use an agency? Why did you decide to do it this way?
3. It seems LunarPages have been doing a lot of buzz marketing lately. Can you elaborate and has it been effective for you?

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amy armitage said on May 1st, 2007 at 9:31 am

Stuart,

Shoot me an email amy.armitage@lunarpages.com and I’ll get this handled ASAP. I shouldn’t be difficult at all.

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amy armitage said on May 1st, 2007 at 9:41 am

Mike,

1. How do you differentiate in an industry that’s fully commoditized?

You have to look for the honesty and personal attention behind the fads and gimmicks. At Lunarpages, we pretty much shy away from gimmicks, because we know that’s not how you keep customers. Once you’re part of our customer base, you’re family, so we try to keep everything as personal as possible. We’ll chat with you via email or the phones, we make our Control Panel easy to use, and then we throw as many incredible tools at you as possible. But it is hard trying to figure out who’s bluffing and who has the resources to pull off the offers. Check out forum reviews, and if your host doesn’t have a forum, that’s already a problem.

2. Do you manage your affiliates in-house or do you use an agency? Why did you decide to do it this way?

We actually use both, but we prefer working in-house because we can offer that personal touch that no other affiliate agency in the world is going to offer. We don’t have thousands of people working in a corporate setting trying to manage these affiliates – we have several select people and we’re all friends and so we treat affiliates with the same respect. Emails and phones are answered promptly and we’ll take care of you once you’re in the fold. It’s not like you’re out there twiddling your thumbs – when you make an effort, we reward that.

3. It seems Lunarpages have been doing a lot of buzz marketing lately. Can you elaborate and has it been effective for you?

Oh definitely buzz marketing is a key tactic in the web hosting industry in general, but we don’t like to do that gimmicky once-an-hour kind of buzz. Everything we send out is sent because we’re actually upgrading plans or offering freebies that we want the world to know about. We hope it will convince people to purchase with us, certainly, but it’s also a great way to inform the world.

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CPA Affiliates said on May 1st, 2007 at 10:02 am

cool man i will try to tune in.

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Brian Mark said on May 1st, 2007 at 10:10 am

Amy,

Why are you answering all the questions here? There won’t be anything to tune in for if they’re all answered.

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amy armitage said on May 1st, 2007 at 10:22 am

LOL.. because I’m super efficient and Jeremy talks a lot so I figured I’d get my replies in now while I have a chance

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Tiara Rea said on May 1st, 2007 at 10:30 am

That and she’s Australian so nobody will understand her accent anyway

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Mike Peters said on May 1st, 2007 at 10:55 am

Amy,

Kudos on the rapid detailed responses. Still can’t figure out how you do all you do for the price that you charge, but seems like it’s working.

Keep up the good work

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Brian said on May 1st, 2007 at 10:59 am

Amy is the hardest working girl in the hosting business. And she get’s it all done with a smile and a cheeky comment or two for good measure - I for one am looking forward to hearing shoe$$ and amy mix it up a bit….

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ToddW said on May 1st, 2007 at 11:46 am

ahaha

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bwb said on May 1st, 2007 at 12:00 pm

When you are a big big company its a lot easier to leverage the costs and focus on getting huge numbers of people and making money off the margin.

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Hip Hop said on May 1st, 2007 at 1:38 pm

I’ll make sure to listen to this

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coopreme said on May 1st, 2007 at 6:24 pm

got a recording?

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uncle sha said on May 1st, 2007 at 9:47 pm

is it over? i want to tunein … i’m way over in Asia. Not sure of the timing

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Daniel said on May 2nd, 2007 at 12:43 am

should be a good one, the hosting scene is a very interesting and competitive landscape

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Mubin said on May 2nd, 2007 at 8:59 am

Where can we pick up the show? Im also in Pakistan so can I just download it from somewhere?

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Marlon said on May 2nd, 2007 at 11:52 am

You can download the episode here: http://media.webmasterradio.fm/episodes/audio/2007/NI050107.mp3

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ASH said on May 3rd, 2007 at 10:34 pm

Austrilans arent ‘that’ hard to understand.

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natekapi said on May 4th, 2007 at 8:14 am

Glad to hear you’ll be doing regular shows again!

It was pretty funny when you accidentally said the name of the company wrong and then you could hear Amy scream!

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amy armitage said on May 4th, 2007 at 8:20 am

I kept wanting to call Jeremy ShoeMaker for some reason

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Joeychgo - vBulletin Guru said on June 5th, 2007 at 7:40 pm

Whatever happened to the shoemoney show? Is it still around?

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