I get SO turned off when I read companies fluff crap. Just last week this web hosting company cold called me (ballsy but hey whatever) and literally sold me on there service in under 1 minute. I said awesome sounds good send me an official estimate we need a full rack 50amp 50mb and your time line when we can be running.
He then sent me about 5 different emails… 1 about his companies history. the 2nd one about how great there company is and how many times the have been mentioned in magazines. The 3rd one was a news letter about how webmaster can earn more money on the internet…
I emailed back and told him forget it.
Dont sell someone who is already sold. It just makes them feel creepy.
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Jeremy Schoemaker – who has written 2416 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
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I agree to an extent.
However positive reinforcement that the customer has made the right decision AFTER they’ve made the decision is a good thing.
It can add a significant amount of that intangible thing called Good Will.
An example might be including an extra bonus after the transaction has been completed, or e-mailing your customers to let them know that you’ve just won an award for {whatever}. Surely this would prevent buyers remorse, and encourage referrals.
It sounds like this guy stopped giving you something of value, and became a nuisance.
From a sales perspective, what exactly pissed you off about his e-mails?
(I’m interested – perhaps there’s a sales lesson here)
Would you really go through the hassle of switching all your sites to a new host anyways?
Web hosting is one thing I’d never buy from someone where they contact me first, whether by phone of spam. Actually, I can’t think of anything I’d buy in that situation.
As soon as someone does that, I figure they don’t respect my personal info, so I’m not going to trust them with more of it. I guess I just wouldn’t give a spammer my phone number, give a telemarketer my email address, or give either of them credit card info.
I agree with Shoe here. Conciseness is a virtue in business.
I agree with Mike Seiler above. I prefer to seek out goods and services myself. As soon as they seek out me, I am on the defensive.
May be he just wanted to give you solid reasons so as to prevent you from floating away from that company any time soon. I do admit its annoying, but apparently, he didn’t think so..
The lesson is very simple, don’t sell someone more when they are already sold.
If he would have just sent him the final estimate he could have closed the deal, instead he sent a bunch of crap that Jeremy could care less about. Game Over.
So true, I hate it when that happens.
The worst is sometimes they don’t get it and keep emailing you back. That’s when you have to literally tell them to get lost!
People are so sensitive to crappy e mail these days, he should have asked you briefly on the phone if you wanted to look at those materials- or sent one big welcome “you made the right choice” email.
I completely agree. When I went to buy a car I actually really liked I told the salesman I would be in touch with him the next day (being completely honest) and he then offered to give me his entire personal CD collection if I would buy it from him. What?? In the end I got it there because of their prices but told him to keep his CD’s. Just thought the offer was completely bizarre.
Man I hate it when that happens (with networks hosting or whatever..). You are already buying it then they try to over sell themselves.. last thing we need is out e mail box full of mor ejunk emails.
HAHA…. Shoes got F’ you Money.
So what would you recommend is the best way to try and sell you?
what hosting company was it? (if you dont mind)
That’s pretty ironic..
I think the biggest point is after i am already sold on your product or service don’t resend me all the sales pitch junk.. just send me the neccessary information, Now if i asked for the other stuff great.
So if you were easily sold into their services, dont you thinks it was a good product… I wonder what it was…
I don’t understand why would they keep talking after you have already made the sale!!!…if then they requested more info then maybe I would.
can someone say WTFPWN?!?!
I wouldn’t use them either. You probably would have found out that information on your own once you started using them. If you even cared. Sounds like they had a good product, just bad PR.
There is a latitude of acceptance where once we are sold, we will buy the product, once we are pushed to far we are then rejecting the idea. A person shouldn’t have to work a lot to convince you, the benefits should sell them! After that, it’s pointless!
Over aggressive salesmen are a huge turn off to me as well..
I’ve been in sales before, and one thing that you do is once you have the sale you need to shut up…
Clearly this was a rookie.
Damn that makes since, he could have been earning mad cash
IMNSHO, the sales person was an idiot if the “official estimate” was going to have any information in it that you didn’t already know. You told him your needs. Great. Did you know what the cost was going to be? If you didn’t, the sale was not made. Did you know their timeline? If you didn’t, the sale was not made. Whether you call it an official estimate, a proposal, a plan, or anything else, it should be a confirmation of what has already been agreed to. Although I won’t be so bold as to point to it, but I did recently post on successful proposals.
exactly, its like get straight to the point, facts, numbers. They should speak better than marketing fluff once the person agreed to see them.
not too smart there Mr salesperson
I agree, that’s pretty annoying, considering the fact that you were basically already a customer.
That would be annoying. It’s like they didn’t know what to do after they sold you on it.
It sounds like a rookie mistake of some sort. Maybe he added you to their autoresponder on accident, instead of sending you a real email with the estimate.
Pretty crazy…
A lot of people in sales make this mistake… the #1 rule in sales is ABC… Always Be Closing! They concentrate so much on talking, they don’t take a minute to LISTEN!
I got the same idiot calling me from the company 5 times in one day telling me how I was the most special company they had had as a client. What the muppet had done was went to one of our dirs and called all the ltd companies on the list (a number of them ours)
One of the hardest lessons (at least for me) to learn in sales is to shut up and let the customer do the talking. Let them talk themselves into the deal. Get your customer talking and you will be able to close the sale much faster and move on to the next customer.
This is a lesson that a lot of people need to learn, when the sale is over, STOP TALKING.
well, this was an attempt for reassurance… probably an excited youngster
The sales guy was just following his sales procedure. People just end up being robots when working and just repeat the same procedure blindly. So you may gave been a little hard of the salesperson, and made it more clear you were sold and just wanted a quote to snap him out of his robot behavoir. Personally I’m not a fan of cold calling and for a person to actually do it and make a sale that quick has got to be admired. Especially to a smart person like you, I think you may have been a little harsh in your replt – but no matter sales person are built to handle rejection, he would have just moved on.
I agree too. If you really wanted to know the history and all that jazz, you probably would have asked.
hehe maybe they were surprised on how fast they closed the deal and thought they can make a lot more easy/fast $$…
Sorry for the noob question. Can you let me know what this site skin is? I really like it. Or is it custom template, maybe? I believe it can be a good solution for PPC as well. I’d like it if you can let me know about this. Thanks.