If You Want To Sell Me On Your Product

39 responses..

I get SO turned off when I read companies fluff crap. Just last week this web hosting company cold called me (ballsy but hey whatever) and literally sold me on there service in under 1 minute. I said awesome sounds good send me an official estimate we need a full rack 50amp 50mb and your time line when we can be running.

He then sent me about 5 different emails… 1 about his companies history. the 2nd one about how great there company is and how many times the have been mentioned in magazines. The 3rd one was a news letter about how webmaster can earn more money on the internet…

I emailed back and told him forget it.

Dont sell someone who is already sold. It just makes them feel creepy.




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  • posted on April 22nd, 2007:
    Written By: ShoeMoney



    39 Comments

    @April 22, 2007 8:47 am

    I agree to an extent.

    However positive reinforcement that the customer has made the right decision AFTER they’ve made the decision is a good thing.

    It can add a significant amount of that intangible thing called Good Will.

    An example might be including an extra bonus after the transaction has been completed, or e-mailing your customers to let them know that you’ve just won an award for {whatever}. Surely this would prevent buyers remorse, and encourage referrals.

    It sounds like this guy stopped giving you something of value, and became a nuisance.

    From a sales perspective, what exactly pissed you off about his e-mails?

    (I’m interested - perhaps there’s a sales lesson here)

     
    @April 22, 2007 8:55 am

    Would you really go through the hassle of switching all your sites to a new host anyways?

     
    @April 22, 2007 10:10 am
    Mike Seiler Says:

    Web hosting is one thing I’d never buy from someone where they contact me first, whether by phone of spam. Actually, I can’t think of anything I’d buy in that situation.

    As soon as someone does that, I figure they don’t respect my personal info, so I’m not going to trust them with more of it. I guess I just wouldn’t give a spammer my phone number, give a telemarketer my email address, or give either of them credit card info.

     
    @April 22, 2007 10:32 am
    Daniel Says:

    I agree with Shoe here. Conciseness is a virtue in business.

     
    @April 22, 2007 10:52 am

    I agree with Mike Seiler above. I prefer to seek out goods and services myself. As soon as they seek out me, I am on the defensive.

     
    @April 22, 2007 11:00 am
    Vijay Says:

    May be he just wanted to give you solid reasons so as to prevent you from floating away from that company any time soon. I do admit its annoying, but apparently, he didn’t think so..

     
    @April 22, 2007 11:03 am

    The lesson is very simple, don’t sell someone more when they are already sold.

    If he would have just sent him the final estimate he could have closed the deal, instead he sent a bunch of crap that Jeremy could care less about. Game Over.

     
    @April 22, 2007 11:44 am
    Ali Says:

    So true, I hate it when that happens.

    The worst is sometimes they don’t get it and keep emailing you back. That’s when you have to literally tell them to get lost!

     
    @April 22, 2007 11:56 am
    MM Says:

    People are so sensitive to crappy e mail these days, he should have asked you briefly on the phone if you wanted to look at those materials- or sent one big welcome “you made the right choice” email.

     
    @April 22, 2007 1:25 pm
    taylorreigne Says:

    I completely agree. When I went to buy a car I actually really liked I told the salesman I would be in touch with him the next day (being completely honest) and he then offered to give me his entire personal CD collection if I would buy it from him. What?? In the end I got it there because of their prices but told him to keep his CD’s. Just thought the offer was completely bizarre.

     
    @April 22, 2007 1:57 pm

    Man I hate it when that happens (with networks hosting or whatever..). You are already buying it then they try to over sell themselves.. last thing we need is out e mail box full of mor ejunk emails.

     
    @April 22, 2007 2:24 pm

    HAHA…. Shoes got F’ you Money.

     
    @April 22, 2007 3:31 pm
    Harrison Gevirtz Says:

    So what would you recommend is the best way to try and sell you?

     
    @April 22, 2007 3:55 pm
    coop Says:

    what hosting company was it? (if you dont mind)

     
    @April 22, 2007 8:10 pm

    That’s pretty ironic..

     
    @April 22, 2007 9:15 pm

    I think the biggest point is after i am already sold on your product or service don’t resend me all the sales pitch junk.. just send me the neccessary information, Now if i asked for the other stuff great.

     
    @April 22, 2007 9:16 pm
    tiny Says:

    So if you were easily sold into their services, dont you thinks it was a good product… I wonder what it was…

     
    @April 22, 2007 9:45 pm

    I don’t understand why would they keep talking after you have already made the sale!!!…if then they requested more info then maybe I would.

     
    @April 22, 2007 10:02 pm
    Ken Savage Says:

    can someone say WTFPWN?!?!

     
    @April 22, 2007 11:35 pm
    Jeremy Says:

    I wouldn’t use them either. You probably would have found out that information on your own once you started using them. If you even cared. Sounds like they had a good product, just bad PR.

     
    @April 23, 2007 12:01 pm

    There is a latitude of acceptance where once we are sold, we will buy the product, once we are pushed to far we are then rejecting the idea. A person shouldn’t have to work a lot to convince you, the benefits should sell them! After that, it’s pointless!

     
    @April 23, 2007 1:40 pm
    Maki Says:

    Over aggressive salesmen are a huge turn off to me as well..

     
    @April 23, 2007 4:44 pm
    Nicholas Says:

    I’ve been in sales before, and one thing that you do is once you have the sale you need to shut up…

    Clearly this was a rookie.

     
    @April 23, 2007 5:52 pm

    Damn that makes since, he could have been earning mad cash

     
    @April 23, 2007 6:43 pm

    IMNSHO, the sales person was an idiot if the “official estimate” was going to have any information in it that you didn’t already know. You told him your needs. Great. Did you know what the cost was going to be? If you didn’t, the sale was not made. Did you know their timeline? If you didn’t, the sale was not made. Whether you call it an official estimate, a proposal, a plan, or anything else, it should be a confirmation of what has already been agreed to. Although I won’t be so bold as to point to it, but I did recently post on successful proposals.

     
    @April 24, 2007 4:28 am
    Daniel Says:

    exactly, its like get straight to the point, facts, numbers. They should speak better than marketing fluff once the person agreed to see them.

     
    @April 24, 2007 6:27 am
    Ken Savage Says:

    not too smart there Mr salesperson

     
    @April 24, 2007 8:10 am
    Sergio Says:

    I agree, that’s pretty annoying, considering the fact that you were basically already a customer.

     
    @April 25, 2007 8:44 am
    Amanda Says:

    That would be annoying. It’s like they didn’t know what to do after they sold you on it.

     
    @April 25, 2007 10:13 am
    George Says:

    It sounds like a rookie mistake of some sort. Maybe he added you to their autoresponder on accident, instead of sending you a real email with the estimate.

    Pretty crazy…

     
    @April 25, 2007 11:21 pm

    A lot of people in sales make this mistake… the #1 rule in sales is ABC… Always Be Closing! They concentrate so much on talking, they don’t take a minute to LISTEN!

     
    @April 26, 2007 3:00 am

    I got the same idiot calling me from the company 5 times in one day telling me how I was the most special company they had had as a client. What the muppet had done was went to one of our dirs and called all the ltd companies on the list (a number of them ours)

     
    @April 26, 2007 10:10 pm

    One of the hardest lessons (at least for me) to learn in sales is to shut up and let the customer do the talking. Let them talk themselves into the deal. Get your customer talking and you will be able to close the sale much faster and move on to the next customer.

     
    @April 27, 2007 10:24 am
    kensavage Says:

    wtfpwn on you mr salesman

     
    @April 27, 2007 6:08 pm
    jim Says:

    This is a lesson that a lot of people need to learn, when the sale is over, STOP TALKING.

     
    @April 28, 2007 11:46 am
    coopreme Says:

    well, this was an attempt for reassurance… probably an excited youngster

     
    @April 30, 2007 12:37 pm
    Haniff Din Says:

    The sales guy was just following his sales procedure. People just end up being robots when working and just repeat the same procedure blindly. So you may gave been a little hard of the salesperson, and made it more clear you were sold and just wanted a quote to snap him out of his robot behavoir. Personally I’m not a fan of cold calling and for a person to actually do it and make a sale that quick has got to be admired. Especially to a smart person like you, I think you may have been a little harsh in your replt - but no matter sales person are built to handle rejection, he would have just moved on.

     
    @May 3, 2007 9:49 pm

    I agree too. If you really wanted to know the history and all that jazz, you probably would have asked.

     
    @May 15, 2007 11:48 am
    DngloZ Says:

    hehe maybe they were surprised on how fast they closed the deal and thought they can make a lot more easy/fast $$…

     

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