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Making Money With Contextual Advertising – NYC Presentation

Posted April 15th, 2007 by Jeremy Schoemaker

Here is my presentation from NYC. Unlike Chicago this is about the 6th time I have done public speaking and I felt a lot more comfortable. Still a lot of room for improvement

I did receive written permission to record the session and publish it on my blog or use it for other “non commercial” use.

Evil Green Monkey Did a live writeup of the session over at seroundtable.

Disclaimer

Before acting on this post, be sure to read my Disclaimer.

- Comment Likes - Comment Dislikes

91 comments. What say you?

  1. Good Comment?
    xbox 360 купить в киеве

    The presentation was good and the conference was informative.

    Several references were made to using Heatmaps for Ad placement.

  2. Good Comment?
    Nate @ Possible Cash

    Wow Im going to repost this site to my network! Ive been wondering though exactly the details of Contextual Advertising after being on looksmart.com

    Thanks

    -Nate

  3. Good Comment?
    futurich

    good stuff; still is helpful at 2 years old.

  4. Good Comment?
    Nicola

    Great presentation shoe, thanks for posting.

  5. Good Comment?
    Blog Guy

    Hi,
    what a nice video! Thanks for this presentation, guy! :-D

  6. Good Comment?
    Wealth Junkie

    Good presentation. Any chance you could also share your powerpoint?

  7. Good Comment?
    Paul.

    Great Video. You didn’t seem nervous at all.

  8. Good Comment?
    coop

    lol it sounds like you’ve been getting choked out on newb questions

  9. Good Comment?
    coop

    wow, Australia. You know it would be nice if they paid a small company to make the video presentations available afterwards (minus some stuff to still make it valuable to actually go) and charge like $200-300 for the collection for those of us that still would like the info but cant make it. just an idea

  10. Good Comment?
    Nathan Hannig

    Great job, I would be nervous, and I had public speaking classes for college

  11. Good Comment?
    Nick

    Jeremy, you’re really improving on your speaking engagements. I’d love to see a video series on your website.

  12. Good Comment?
    ShoeMoney

    I would love to cover more advanced issues but the panel is making money with contextual advertising. I think about half of the audience was pretty new to it. If you have any specific advanced issues related to contextual advertising I would love to hear them. (Believe me )

  13. Good Comment?
    tom

    what site is he talking about?
    that ringtone one?

  14. Good Comment?
    Brent Hodgson

    Add roughly 2 days extra travel, jet lag, and several thousand dollars of plane tickets to and from Australia, and I’ve got a similar dilemma.

    But I’m sure I’ll get a lot out of these.

  15. Good Comment?
    Brent Hodgson

    Yeah – I couldn’t agree more.

    In a past life, I used to promote and run wealth creation seminars (marketing & back of house).

    If you’ve got the fundamentals, you’ll brush up really well. If you don’t, then it doesn’t matter how good the content is, it’s rare to nail a killer presentation.

    For what it’s worth, I think you’ve got it where it counts. As your wife says – you speak well… she might be a little biased, but I agree… ;)

  16. Good Comment?
    Maniac

    Jeremy what were the nam of the sites that you presented. I didnt catch them all

  17. Good Comment?
    Pedro Sttau

    Much better then the other presentation Shoe.

    Would like to see you talk about more advanced issues in the future though.

  18. Good Comment?
    Grayson De Ritis

    Great presentation, Shoe. Thanks for sharing.

  19. Good Comment?
    TeamTutorials

    thanks

  20. Good Comment?
    Jason

    Nice presentation, Shoe. Hopefully, I’ll get to sit in on another session of yours. I was at your session at SES Chicago last year, and took a lot out of it.

  21. Good Comment?
    Sam

    Wow, very open presentation. I got 2 pages of great notes TY for sharing the info. It is also great to hear you started out from nothing. I hope you can broadcast more of your presentations in the future.

  22. Good Comment?
    ToddW

    Read a few posts up.

  23. Good Comment?
    ToddW

    I’ve been testing designs since then they are great!!

  24. Good Comment?
    Alan

    It opens my mind and motivate me. Excellent presentation.

  25. Good Comment?
    Maki

    I wrote an article on my blog around some points on this presentation. I thought the presentation was a pretty good introduction to contextual advertising.

    I liked the part about Shoe’s Dad getting banned from Adsense. Adding in personal references can endear you to audiences.. :)

  26. Good Comment?
    coop

    i heard that man.

  27. Good Comment?
    Hip Hop

    Great tips shoe

  28. Good Comment?
    Wealth Junkie

    Thanks for posting this! Great presentation!

  29. Good Comment?
    krillz

    ow and by the way could you release or post the presentation sheet aswell? I mean I want to see the images and slides as well!

  30. Good Comment?
    krillz

    damn, you started up really fast, I guess it was the adrenaline pumping there :D

    Anyway cool speach man :D

  31. Good Comment?
    Jenny

    Cool presentation.

  32. Good Comment?
    rumblepup

    I was present. It was really an eye-opener, and I applaud Shoemoney taking the Y to task for their blotchy ad serving.
    Great meeting you in person as well Shoe!

  33. Good Comment?
    David Brown

    Jeremy your track was by far one of my favorite sessions! Even if we were a little hung over from Alan’s party the night before :P

    DB / NeO

  34. Good Comment?
    Jay

    I’m looking for more info on heat maps to, I don’t suppose you could comment with some sources?

  35. Good Comment?
    Jay

    They charge a good buck for attendance, I keep wanting to go but its like $1000 + travel costs..

  36. Good Comment?
    Jay

    Thanks Shoe I’ll check that out!

  37. Good Comment?
    Jay

    I would love to go but the cost is just so high it’s just kind of hard to justify, I make a good side income on the web but not enough to fly out to New York for a few days.

  38. Good Comment?
    Jay

    I could hear him just fine? I wish we could see the slides but I guess beggars can’t be choosers.

  39. Good Comment?
    Jay

    Ya I’m horrible with public speaking, Shoe looked a bit nervous at the start but it was a very easy to watch presentation.

  40. Good Comment?
    CPA Affiliates

    good presentation man.

  41. Good Comment?
    notebooks

    thx for sharing Shoe! Great presentation.

  42. Good Comment?
    Ryan

    Could you post your powerpoint as well?

  43. Good Comment?
    Ali

    Thanks for the video Shoe.

  44. Good Comment?
    Webmaster Money

    Nice to see you in action. It was nice presentation.

  45. Good Comment?
    Sockmoney

    Good presentation… both entertaining and educational…

  46. Good Comment?
    Runa

    Very interesting. I had some problems to understand it all but I think I understood the major part of your relation. Thanks.

  47. Good Comment?
    jim

    Shhhh!

  48. Good Comment?
    jim

    Thanks got putting this video out so quickly and getting permission to video it in the first place, this is awesome!

  49. Good Comment?
    Thor Schrock

    Shoe got me turned on to heat maps from a previous talk he gave. I am still new at it, but it is really interesting to see what people click on. It hasn’t been so useful for the main part of the content area of my blog, but is is AWESOME for tracking where people are clicking on the sidebar.

  50. Good Comment?
    Thor Schrock

    They are going to need someting BETTER than what Googe has if they hope to compete. Simply matching Google is not enough at this point.

  51. Good Comment?
    Thor Schrock

    They have to leave some reason for people to attend the confrence. These things are not cheap to put on and they need make money on the deal too.

  52. Good Comment?
    Thor Schrock

    Those kind of things come with time an experience. Something tells me that Shoe will have plenty of speaking opportunities in the future!

  53. Good Comment?
    Thor Schrock

    Gret reentatin Shoe! I always get so many new deas whenever I have teportuniy to listen to you speak. Tnks for making he effort to get peission to tape and bradcast this.

  54. Good Comment?
    darfur

    As a listen of your radio show I feel cheated. You just rehashed old radio shows. Now in your next blog post NICHE DROP LIKE ITS 2005! *rubs hands together in anticipation* (hey guys, you think it’ll work?)

    Also, In this post you dangled a carrot in front of my face with the edit.

    http://www.shoemoney.com/2007/01/19/2006-was-the-year-of-ringtones-100000-ringtone-leads/

  55. Good Comment?
    Dan A

    Excellent presentation. I have to applaud you on holding Yahoo accountable for their targeting problems. I’ve had major problems as an advertiser in the past with Yahoo ads running on sites that didn’t even contain my target keywords. I’m talking top 5 bid short tail targeted life insurance ads being run on myspace layout sites. I really hope that a serious dialog about this problem opens up soon.

  56. Good Comment?
    Domainer's Gazette

    I thought you did a great job… seemed genuinely friendly and open to helping us out.

    now if we could just get you to sit that same camera in every session next year, we’d be able to skip the thousand dollar or so entrance fee and watch the conference at home.

  57. Good Comment?
    Ryan Karpilo

    Great job I enjoyed the show.

  58. Good Comment?
    commandos

    I can assure you , in most time when you give a presentation you dont see anyone in front of you .

    you are in another world lol

    Its sooo hard (especially for beginners)

  59. Good Comment?
    Daniel

    Great one Shoe, your presentation skills are pretty good actually, you certainly delivered the message.

  60. Good Comment?
    James

    I really enjoyed your presentation. I agree, seeing the slides would have been good for your jokes, but it was a fun presentation as it was anyway.

  61. Good Comment?
    Nocturnal

    Shoe,

    Great presentation. Just by chance do you have those sites you were mentioning? Or are you not allowed to give those out?

  62. Good Comment?
    Lose Weight & Make Money

    Nice presentation. I like how you have made an agreement with them to be able to post stuff like this on your blog.

  63. Good Comment?
    nate

    Haha I like the AdSense and YPN comparison :)

    I really hope YPN starts getting their stuff together and figures out how to target ads finally!

  64. Good Comment?
    ToddW

    Thanks for posting it. Looking forward to watching it in the AM :)

  65. Good Comment?
    nate

    w00t, i was wondering how long it would be until you posted the video!

  66. Good Comment?
    Sergio

    Awesome presentation. I had no idea about heat maps, I will have to try them out soon.

  67. Good Comment?
    Brent Hodgson

    I’m sure the SES guys wouldn’t like to hear you say that – presumably the reason they wanted to limit what you released was so that people would want to come along to the events to get what they missed out on! :P

    So far, I think the bus trip is the big thing we missed out on ;)

  68. Good Comment?
    Brent Hodgson

    +1

    Great presentation.

    But we need to get you to stand closer to the microphone ;)

  69. Good Comment?
    NeverblueAds

    Great speech, I especially appreciated the part about BearShare’s grey area… got me thinking.. in the grey :)

    Thanks.

  70. Good Comment?
    Ken Savage

    I was there with my wife. I was throwing up East Coast gang signs to Shoe but he must not have seen me. Trust me everything important was in the talk not in the presentation. Very inspiring Jeremy! I would have introduced myself but I was nursing a hangover.

  71. Good Comment?
    ShoeMoney

    I had the creators of crazyegg.com on my show here we go into a lot of detail. Also the blog post has screenshots.

  72. Good Comment?
    ShoeMoney

    Actually part of the agreement of me being able to post the video is that I would not post the slides. Also my slides are really boring and would make no sense. They are just funny pictures for the most part.

  73. Good Comment?
    Greg G.

    Great video, thanks for posting. If possible, could you post your slides?

  74. Good Comment?
    S security

    :-) That presentation was good and that conference was informative.

    Several references were made to using Heatmaps for Ad placement.

    Could you do a future post on Heatmaps and how to get access to this technology?

    Thanx

  75. Good Comment?
    Security

    The presentation was good and the conference was informative.

    Several references were made to using Heatmaps for Ad placement.

    Could you do a future post on Heatmaps and how to get access to this technology?

    Thanx

  76. Good Comment?
    coop

    excellent video man, i need to get out to one of these things soon!

  77. Good Comment?
    Daily Spite

    Great presentation! you are def getting better at this!

    Thanks for sharing

  78. Good Comment?
    commandos

    Thank’s shoe for the presentation .

    now give us time to watch it :p

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