Apr 15 2007

Making Money With Contextual Advertising - NYC Presentation

By Jeremy Schoemaker 88 comments

Here is my presentation from NYC. Unlike Chicago this is about the 6th time I have done public speaking and I felt a lot more comfortable. Still a lot of room for improvement

I did receive written permission to record the session and publish it on my blog or use it for other “non commercial” use.

Evil Green Monkey Did a live writeup of the session over at seroundtable.

commandos said on April 15th, 2007 at 8:55 pm

Thank’s shoe for the presentation .

now give us time to watch it :p

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Daily Spite said on April 15th, 2007 at 9:04 pm

Great presentation! you are def getting better at this!

Thanks for sharing

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coop said on April 15th, 2007 at 9:09 pm

excellent video man, i need to get out to one of these things soon!

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Security said on April 15th, 2007 at 9:41 pm

The presentation was good and the conference was informative.

Several references were made to using Heatmaps for Ad placement.

Could you do a future post on Heatmaps and how to get access to this technology?

Thanx

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S security said on April 15th, 2007 at 9:42 pm

That presentation was good and that conference was informative.

Several references were made to using Heatmaps for Ad placement.

Could you do a future post on Heatmaps and how to get access to this technology?

Thanx

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Greg G. said on April 15th, 2007 at 9:55 pm

Great video, thanks for posting. If possible, could you post your slides?

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ShoeMoney said on April 15th, 2007 at 10:08 pm

Actually part of the agreement of me being able to post the video is that I would not post the slides. Also my slides are really boring and would make no sense. They are just funny pictures for the most part.

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ShoeMoney said on April 15th, 2007 at 10:10 pm

I had the creators of crazyegg.com on my show here we go into a lot of detail. Also the blog post has screenshots.

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Ken Savage said on April 15th, 2007 at 10:28 pm

I was there with my wife. I was throwing up East Coast gang signs to Shoe but he must not have seen me. Trust me everything important was in the talk not in the presentation. Very inspiring Jeremy! I would have introduced myself but I was nursing a hangover.

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NeverblueAds said on April 15th, 2007 at 10:47 pm

Great speech, I especially appreciated the part about BearShare’s grey area… got me thinking.. in the grey
Thanks.

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Brent Hodgson said on April 15th, 2007 at 10:48 pm

+1

Great presentation.

But we need to get you to stand closer to the microphone

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Brent Hodgson said on April 15th, 2007 at 10:51 pm

I’m sure the SES guys wouldn’t like to hear you say that - presumably the reason they wanted to limit what you released was so that people would want to come along to the events to get what they missed out on!
So far, I think the bus trip is the big thing we missed out on

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Sergio said on April 15th, 2007 at 11:20 pm

Awesome presentation. I had no idea about heat maps, I will have to try them out soon.

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nate said on April 15th, 2007 at 11:41 pm

w00t, i was wondering how long it would be until you posted the video!

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ToddW said on April 15th, 2007 at 11:46 pm

Thanks for posting it. Looking forward to watching it in the AM

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nate said on April 16th, 2007 at 12:09 am

Haha I like the AdSense and YPN comparison
I really hope YPN starts getting their stuff together and figures out how to target ads finally!

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Lose Weight & Make Money said on April 16th, 2007 at 12:20 am

Nice presentation. I like how you have made an agreement with them to be able to post stuff like this on your blog.

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Nocturnal said on April 16th, 2007 at 1:48 am

Shoe,

Great presentation. Just by chance do you have those sites you were mentioning? Or are you not allowed to give those out?

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James said on April 16th, 2007 at 2:55 am

I really enjoyed your presentation. I agree, seeing the slides would have been good for your jokes, but it was a fun presentation as it was anyway.

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Daniel said on April 16th, 2007 at 5:17 am

Great one Shoe, your presentation skills are pretty good actually, you certainly delivered the message.

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commandos said on April 16th, 2007 at 6:02 am

I can assure you , in most time when you give a presentation you dont see anyone in front of you .

you are in another world lol

Its sooo hard (especially for beginners)

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Ryan Karpilo said on April 16th, 2007 at 6:09 am

Great job I enjoyed the show.

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Domainer's Gazette said on April 16th, 2007 at 6:26 am

I thought you did a great job… seemed genuinely friendly and open to helping us out.

now if we could just get you to sit that same camera in every session next year, we’d be able to skip the thousand dollar or so entrance fee and watch the conference at home.

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Dan A said on April 16th, 2007 at 6:42 am

Excellent presentation. I have to applaud you on holding Yahoo accountable for their targeting problems. I’ve had major problems as an advertiser in the past with Yahoo ads running on sites that didn’t even contain my target keywords. I’m talking top 5 bid short tail targeted life insurance ads being run on myspace layout sites. I really hope that a serious dialog about this problem opens up soon.

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darfur said on April 16th, 2007 at 6:42 am

As a listen of your radio show I feel cheated. You just rehashed old radio shows. Now in your next blog post NICHE DROP LIKE ITS 2005! *rubs hands together in anticipation* (hey guys, you think it’ll work?)

Also, In this post you dangled a carrot in front of my face with the edit.

http://www.shoemoney.com/2007/01/19/2006-was-the-year-of-ringtones-100000-ringtone-leads/

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Thor Schrock said on April 16th, 2007 at 7:52 am

Gret reentatin Shoe! I always get so many new deas whenever I have teportuniy to listen to you speak. Tnks for making he effort to get peission to tape and bradcast this.

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Thor Schrock said on April 16th, 2007 at 8:23 am

Those kind of things come with time an experience. Something tells me that Shoe will have plenty of speaking opportunities in the future!

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Thor Schrock said on April 16th, 2007 at 8:25 am

They have to leave some reason for people to attend the confrence. These things are not cheap to put on and they need make money on the deal too.

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Thor Schrock said on April 16th, 2007 at 8:30 am

They are going to need someting BETTER than what Googe has if they hope to compete. Simply matching Google is not enough at this point.

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Thor Schrock said on April 16th, 2007 at 8:32 am

Shoe got me turned on to heat maps from a previous talk he gave. I am still new at it, but it is really interesting to see what people click on. It hasn’t been so useful for the main part of the content area of my blog, but is is AWESOME for tracking where people are clicking on the sidebar.

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jim said on April 16th, 2007 at 8:34 am

Thanks got putting this video out so quickly and getting permission to video it in the first place, this is awesome!

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jim said on April 16th, 2007 at 8:34 am

Shhhh!

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Runa said on April 16th, 2007 at 9:23 am

Very interesting. I had some problems to understand it all but I think I understood the major part of your relation. Thanks.

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Sockmoney said on April 16th, 2007 at 9:49 am

Good presentation… both entertaining and educational…

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Webmaster Money said on April 16th, 2007 at 10:46 am

Nice to see you in action. It was nice presentation.

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Ali said on April 16th, 2007 at 11:18 am

Thanks for the video Shoe.

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Ryan said on April 16th, 2007 at 11:29 am

Could you post your powerpoint as well?

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notebooks said on April 16th, 2007 at 11:57 am

thx for sharing Shoe! Great presentation.

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CPA Affiliates said on April 16th, 2007 at 12:10 pm

good presentation man.

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Jay said on April 16th, 2007 at 1:46 pm

Ya I’m horrible with public speaking, Shoe looked a bit nervous at the start but it was a very easy to watch presentation.

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Jay said on April 16th, 2007 at 1:47 pm

I could hear him just fine? I wish we could see the slides but I guess beggars can’t be choosers.

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Jay said on April 16th, 2007 at 1:49 pm

I would love to go but the cost is just so high it’s just kind of hard to justify, I make a good side income on the web but not enough to fly out to New York for a few days.

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Jay said on April 16th, 2007 at 1:50 pm

Thanks Shoe I’ll check that out!

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Jay said on April 16th, 2007 at 1:51 pm

They charge a good buck for attendance, I keep wanting to go but its like $1000 + travel costs..

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Jay said on April 16th, 2007 at 1:53 pm

I’m looking for more info on heat maps to, I don’t suppose you could comment with some sources?

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David Brown said on April 16th, 2007 at 2:08 pm

Jeremy your track was by far one of my favorite sessions! Even if we were a little hung over from Alan’s party the night before
DB / NeO

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rumblepup said on April 16th, 2007 at 2:10 pm

I was present. It was really an eye-opener, and I applaud Shoemoney taking the Y to task for their blotchy ad serving.
Great meeting you in person as well Shoe!

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Jenny said on April 16th, 2007 at 2:29 pm

Cool presentation.

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krillz said on April 16th, 2007 at 3:14 pm

damn, you started up really fast, I guess it was the adrenaline pumping there
Anyway cool speach man

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krillz said on April 16th, 2007 at 3:25 pm

ow and by the way could you release or post the presentation sheet aswell? I mean I want to see the images and slides as well!

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Wealth Junkie said on April 16th, 2007 at 5:03 pm

Thanks for posting this! Great presentation!

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Hip Hop said on April 16th, 2007 at 5:29 pm

Great tips shoe

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coop said on April 16th, 2007 at 5:48 pm

i heard that man.

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Maki said on April 16th, 2007 at 8:12 pm

I wrote an article on my blog around some points on this presentation. I thought the presentation was a pretty good introduction to contextual advertising.

I liked the part about Shoe’s Dad getting banned from Adsense. Adding in personal references can endear you to audiences..

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Alan said on April 16th, 2007 at 9:07 pm

It opens my mind and motivate me. Excellent presentation.

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ToddW said on April 16th, 2007 at 9:35 pm

I’ve been testing designs since then they are great!!

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ToddW said on April 16th, 2007 at 9:37 pm

Read a few posts up.

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Sam said on April 16th, 2007 at 10:03 pm

Wow, very open presentation. I got 2 pages of great notes TY for sharing the info. It is also great to hear you started out from nothing. I hope you can broadcast more of your presentations in the future.

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Jason said on April 17th, 2007 at 8:48 am

Nice presentation, Shoe. Hopefully, I’ll get to sit in on another session of yours. I was at your session at SES Chicago last year, and took a lot out of it.

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TeamTutorials said on April 17th, 2007 at 9:55 am

thanks

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Grayson De Ritis said on April 17th, 2007 at 10:27 am

Great presentation, Shoe. Thanks for sharing.

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Pedro Sttau said on April 17th, 2007 at 12:47 pm

Much better then the other presentation Shoe.

Would like to see you talk about more advanced issues in the future though.

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Maniac said on April 17th, 2007 at 2:12 pm

Jeremy what were the nam of the sites that you presented. I didnt catch them all

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Brent Hodgson said on April 18th, 2007 at 8:03 am

Yeah - I couldn’t agree more.

In a past life, I used to promote and run wealth creation seminars (marketing & back of house).

If you’ve got the fundamentals, you’ll brush up really well. If you don’t, then it doesn’t matter how good the content is, it’s rare to nail a killer presentation.

For what it’s worth, I think you’ve got it where it counts. As your wife says - you speak well… she might be a little biased, but I agree…

[Reply]
Brent Hodgson said on April 18th, 2007 at 8:06 am

Add roughly 2 days extra travel, jet lag, and several thousand dollars of plane tickets to and from Australia, and I’ve got a similar dilemma.

But I’m sure I’ll get a lot out of these.

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tom said on April 18th, 2007 at 10:16 am

what site is he talking about?
that ringtone one?

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ShoeMoney said on April 18th, 2007 at 10:30 am

I would love to cover more advanced issues but the panel is making money with contextual advertising. I think about half of the audience was pretty new to it. If you have any specific advanced issues related to contextual advertising I would love to hear them. (Believe me )

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Nick said on April 18th, 2007 at 1:25 pm

Jeremy, you’re really improving on your speaking engagements. I’d love to see a video series on your website.

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Nathan Hannig said on April 18th, 2007 at 9:46 pm

Great job, I would be nervous, and I had public speaking classes for college

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coop said on April 20th, 2007 at 2:03 am

wow, Australia. You know it would be nice if they paid a small company to make the video presentations available afterwards (minus some stuff to still make it valuable to actually go) and charge like $200-300 for the collection for those of us that still would like the info but cant make it. just an idea

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coop said on April 20th, 2007 at 2:05 am

lol it sounds like you’ve been getting choked out on newb questions

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Paul. said on April 20th, 2007 at 3:38 pm

Great Video. You didn’t seem nervous at all.

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Wealth Junkie said on April 20th, 2007 at 6:51 pm

Good presentation. Any chance you could also share your powerpoint?

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Blog Guy said on April 21st, 2007 at 7:01 pm

Hi,
what a nice video! Thanks for this presentation, guy!

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Nicola said on April 24th, 2007 at 8:49 am

Great presentation shoe, thanks for posting.

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Thoughts on Contextual Advertising: Site Building, Monetization and Ethics said on April 16th, 2007 at 2:28 am

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http://jared85.myopenid.com/ said on April 16th, 2007 at 12:09 pm

Shoe, great video.
Your speaking skillz are getting better by leaps and bounds. I imagine in another 6 months or so people will think you have been doing it for years.

Keep up the good work, great info.

[Reply]
» Make Money Online With Contextual Advertising Make Money Online Mihnea.com » Blog Archive said on April 16th, 2007 at 3:34 pm

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Shaun Carter dot Com » Blog Archive » Shoemoney’s NYC Speech said on April 16th, 2007 at 10:23 pm

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Dewitts Media » Shoemoney discusses how he became a millionaire at ses 2007. said on April 18th, 2007 at 3:37 pm

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Thoughts on Contextual Advertising: Site Building, Monetization and Ethics said on August 4th, 2007 at 6:30 am

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Interesting Google AdSense Implementation - ShoeMoney® said on February 5th, 2008 at 3:36 am

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Interesting Google AdSense Implementation | new!! ::dharma-putra.com:: said on February 5th, 2008 at 5:57 am

[...] know I have been on several Google AdSense panels at various conferences in the last couple years. During my presentation I have a little section I call “Innovative or About To Be Banned ?”. Its where I show a [...]
bdITjobs.com : : Blog » Blog Archive » Thoughts on Contextual Advertising: Site Building, Monetization and Ethics said on May 27th, 2008 at 2:43 pm

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