If you were using Paypal’s debit card, you’d pay 0.5% less than what you’re paying with Amex Blue I’m getting 1.5% cashback on my purchases. Hmm, actually I just checked and they lowered the rate to 1.0% for new cards.

excellent advice my man, i think #1 is the most important, you just can’t learn everything on your own!

Just to add to the final (hehe, and least) point “pay your taxes” … make sure you have put aside some money to actually PAY said taxes. Sounds like commonsence I know, but you’d be surprised at the number of sole-operators (and there’s bound to be a few freelance online marketers here) who keep nothing “in the cupboard” for tax time!

Depending on how big your business is you may be able to take it to the next level which is the AMEX platinum, business card - from my experience, the AMEX Plat gives the best rewards in the business - based on the volume of business we run through our card, we generate the equivalent of about 20 free airline tickets or so a month. Also, instead of airline tics we could convert those “miles” into all kinds of cool things, including money, hotel rooms, gift cards, electronics, and more.

By the way, with the AMEX Plat you can actually book your tickets (airline / hotel) right through the AMEX website - I believe they have a partnership with Expedia - anyway, you earn the points, book your travel online, and it’s all free.

In short, if you are using credit cards to run your business and not using rewards cards you’re crazy. There are tons of different options to choose from.

Shoe - great recs, especially analytics, seasonality (holidays), making friends with successful people, and awareness.

Hey there Shoe -

I have been watching your stuff for a while (a few days now) most of it is over my head, especially when you start talking about the technical details for security features you have found “holes” in.

This was a GREAT article though, and I appreciate the various levels of advice. One of my biggest challenges is getting Analytics to work on conversion rates because some of my affiliates use javascript to transfer to their site.

Any advice how to deal with this?

Take care!

Solid tips there Shoe. Let’s chat on IM ;). Ha

Yeah I’m a big fan of the AMEX membership rewards and agree with pepperjam that its the best use of rewards out there. I actually have that card plus a AMEX Starwood card which allows you to transfer miles to any airline and give you a 25% bonus for every 20k miles you transfer. From what I can tell, free airfare and upgrades are the best use of rewards as well. 10k miles will get you an international upgrade to first class on US Airways. If you paid cash for that upgrade it would easily be $7,000.

I agree with pepperjam’s comments regarding american express platinum card, i have one and i never had problems charging hundreds of thousands a month. BTB they partner with travelocity so you can easily use your reward points to book planes/hotels.

Its difficult with other cards to get a spending limit for resonable volume and also many cards for some unknown reason dont work well with volume adword accounts (periodic payment refusal etc).

What are the best places to chat with other affiliate marketers besides forums? Are there IRC channels, IM channels or do you build contacts through just asking others questions?

Great tips for a beginner like myself!

Good word. Especially on the importance of branding.

I think seasonal / event awareness is a huge ingredient to success in sem. It’s also worthwhile to spend appropriate effort attempting to identify trends before the rest of the herd.

I like that last one. Of course, you need to make more than $600 for it to apply, right?

Some really excellent tips in there. I especially like the last few. The 1% cashback very important. Paying your taxes, people spend so much time on this losing battle it makes no sense. You will always lose in the long run.

The biggest one for me though, is:

Embrace Adversity and Failure

I know when things start going well and everything is smooth, I lose a bit of focus and look at other things, and take it easy. When something goes wrong, that spurs me to action and ends up sending me to the next plateau of success. It is undeniable and I see it happen time and time again. It is, unfortunately, difficult to muster the same level of enthusiasm when the money is rolling in and you have not a care in the world. When things hit a bump, it is time to fly into action and not only fix it but make it better.

ya I just ordered the plat… we will see how it goes

Really its good to start at forums. I live pretty much at digitalpoint but there are quite a few out there.

Just be careful. There are a lot of people out there that are full of shit that just want to impress you and find out what you are doing.

The best way if you can is to get to a conference and network network network.

I have this card and it’s awesome. I charge all my PPC to it.

[...] 9 Random Tips On Being A Successful Online Marketer - ShoeMoneyâ„¢ [...]

This is what I’ve found difficult…my networking skills blow online & that’s why I can’t wait to make it to a conference.

Are there any better way of browsing forums? Cause I feel that most forum postings are huge textual jerkoff sessions. I tryed browsing digitalpoint and it seemed like most users had been using the internet for a day at max.

Great post. You have me intrigued in the branding, but I’m not sure where to go to learn more. Are there any must-read books on branding?

Jeremy I like this post. It’s solid. I particularly like what you shared about branding. One of the keys is relevant differentiation. That is being unique from the competition in a meaningful way through marketing or innovation. Some think following the leader is the way. The leader is unique and compelling, follows no one and partners with the customer. For Mark - we love talking about this on our blog, http://www.brandingstrategyinsider.com

Wow. That AMEX card does look pretty cool. Especially if you can rack up $6500 quickly and then get 5% cash back! I like the $0 annual fee too!

Im digging the AMEX card, looks like a great deal. Im surprised you didn’t get one of their affiliate links from CJ and drop it in here, might as well make some cash on it.

The AMEX cards are awesome! But remember as a business you will need a Visa or MC as well. I recently purchased some items for my business and had to use my debit card *no rewards* because they didn’t accept AMEX. Needless to say I have a business VISA on the way that will earn my rewards ALMOST as good as the AMEX.

In response to pay your taxes… GREAT advice, and I’d like to add you should pay a prof. to do them for you if you are a business and get multiple 1099’s etc. They may cost $500+ but in the end they save you a LOT more than what they charge. This also takes the load off your back.

My CPA suggests always setting aside 30% of your net income for taxes. It seems to be a good rule of thumb…

PayPal’s debit card gives you 1.5% cash back? I’ve got to look into this (I’ve got one of them but don’t use it)… or is this a credit card?

What sort of volume are we talking about here? That’s really cool, but I’m sure most of us don’t do that kind of volume.

really great post…thats what i am trying to do…join that big network

You should also mention that Amex Platinum Cash gives you 1% - 5% depending on how much you spend - with an average of about 2.5%. For big spenders, it makes a big deal.

“If you do not have the amex blue card that gives 1% cash back and you are doing search engine marketing then you are paying 1% more for your keywords then the rest of us are.”

that’s some of the most common sense, useful info. I’ve heard in awhile, and applicable to much more than search marketing.

thanks

Great tips. Glad to see this blog getting more useful content.

Great thoughts. the biggest is connecting and teaming up with other people that do the same thign you do. I have found the more i discuss things the more ideas that spur on for both parties and inturn we make more money.

These are some great tips. Please look out for an email. I have a question to ask you regarding the blog.

I think that these tips are good for anyone who is looking to expand their network, whether it’s online marketing or anything else really. Relationships are crucial in any business.

I tried to follow some of these guidelines and was somewhat successful. I pushed dating services, tax filing services, and flowers throughout the holidays and the beginning of the year. I’m trying to figure out what will work for me during the 2nd QTR.

[...] According to Shoe Money Branding is “Hugh” as you can read in his post on 9-random-tips-on-being-a-successful-online-marketer [...]

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I always believed in surrounding yourself with other successful’s, I’ve been trying to work on that recently.

Everyone seems to be commenting on the credit cards. Intersting.

Just to throw in my two cents, it is actually only like paying .7% more than you should. Businesses have to pay taxes on credit card rewards. My understanding of the law is that individuals do not have to pay taxes on credit card rewards since it is akin to using a coupon. It isn’t free money for businesses though. If it is part of your bottom line, you have to count it. What was one of the other tips? Pay your taxes?

Analytics - The key to any successful affiliate marketer is analytics. Any idiot can tell that if you spend 2$ to make 8$ that is the win.

I am one of those idiots. Recently when changing from old to new Blogger I forgot to update the analytics code in the template and was wondering why no-one was visiting. =P

Good guide - I had lost a bit of motivation recently and this has boost me a bit. I copied this blog page to an offline archieve so I can view it on my laptop when I don’t have the net handy!

Thanks for the points. I will try them.

Great advice again Shoe, like always.

Holidays are definitely a huge thing for me. On three different holidays I see traffic go up as much as three times as usual. And since the holidays have something to do with those pages, earnings go up along with it.

As for the Analytics, I would go a little farther than what you are saying and look to see how people are getting to your site. Are they searching for ‘pink widgets’ and reach a page about ‘red widgets’? Then create another page about ‘pink widgets’ with a link to it from ‘red widgets’. Not only will you be helping out your visitors, it will increase traffic and potentially earnings.

As he said though, if you don’t have it already it’s only 1%.

I really should get into holiday/event websites, especially christmas and valentines.

Wise words! Amazing advice! I linked this on my blog.

[...] clipped from http://www.shoemoney.com [...]

I just canceled my old Visa and signed up for American Express card!!! I’m siked. Thanks for the tip, Shoe!

[...] Jeremy provides some random tips on being a successful marketer [...]

[...] a fair amount each month on my business, and after reading a post on Shoemoney’s blog about 9 Random Tips On Being A Successful Online Marketer, I decided to try and find a credit card so that I can begin reaping the [...]

Jeremy,

a great list
- and best is the Amex Blue thing… I didn’t know about that offer in the US - too bad Amex doesn’t offer that here in Europe…

see you in NYC

cheers,christoph

Thanks for the tips. I put a few into action already.

[...] 9 Tips on Being a Successful Online Marketer [...]

Thanks for useful info

Great tips. The branding one being very important in my mind also. Can be hard to do sometimes though.

Very interesting. Thanks for the article

I guess that knowing the trend and what sells or what not is really important.. esp if you spend loads on marketing on something that doesn’t sell!

I totally agree when you say that holiday are your friends You get to make loads of cash…

really nicely put article. I especially like the line “The key to any successful affiliate marketer is analytics.” this blog goes in my favorites…:D

[...] 9 Random Tips on Being a Successful Online Marketer-You know what they say about success breeding ? Its very true. Surrounding yourself (even if its in instant messanger) with successful people is probably the single biggest step in the right direction of achieving success with internet marketing. [...]