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	<title>Comments on: Google Adwords Arrow Trick To Increase Click Through Rates</title>
	<atom:link href="http://www.shoemoney.com/2007/02/06/google-adwords-arrow-trick-to-increase-click-through-rates/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.shoemoney.com/2007/02/06/google-adwords-arrow-trick-to-increase-click-through-rates/</link>
	<description>By Jeremy Schoemaker</description>
	<lastBuildDate>Thu, 11 Mar 2010 22:30:05 +0000</lastBuildDate>
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		<title>By: Wynne</title>
		<link>http://www.shoemoney.com/2007/02/06/google-adwords-arrow-trick-to-increase-click-through-rates/#comment-147212</link>
		<dc:creator>Wynne</dc:creator>
		<pubDate>Tue, 09 Mar 2010 15:04:36 +0000</pubDate>
		<guid isPermaLink="false">http://new.shoemoney.com/?p=491#comment-147212</guid>
		<description>Good point. It&#039;s cost per conversion that really counts. And nice tight adgroups works best. To be honest I don&#039;t use keyword substitution much... because my campaigns don&#039;t seem to perform as well as they would if just manually creating the ads myself.</description>
		<content:encoded><![CDATA[<p>Good point. It&#8217;s cost per conversion that really counts. And nice tight adgroups works best. To be honest I don&#8217;t use keyword substitution much&#8230; because my campaigns don&#8217;t seem to perform as well as they would if just manually creating the ads myself.</p>
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		<title>By: syam</title>
		<link>http://www.shoemoney.com/2007/02/06/google-adwords-arrow-trick-to-increase-click-through-rates/#comment-146879</link>
		<dc:creator>syam</dc:creator>
		<pubDate>Wed, 03 Mar 2010 09:34:21 +0000</pubDate>
		<guid isPermaLink="false">http://new.shoemoney.com/?p=491#comment-146879</guid>
		<description>is this method still work??</description>
		<content:encoded><![CDATA[<p>is this method still work??</p>
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		<title>By: Customers Now</title>
		<link>http://www.shoemoney.com/2007/02/06/google-adwords-arrow-trick-to-increase-click-through-rates/#comment-146656</link>
		<dc:creator>Customers Now</dc:creator>
		<pubDate>Fri, 26 Feb 2010 22:29:32 +0000</pubDate>
		<guid isPermaLink="false">http://new.shoemoney.com/?p=491#comment-146656</guid>
		<description>This is great information. Truly appreciate you sharing this. Also wanted to add another resource, Internet Advertising Guru David Szetela&#039;s new book, Customers Now, on how to master two simple content advertising programs - Google&#039;s AdWords content ad network and ContextWeb&#039;s ADSDAQ Exchange - so that you can efficiently get your message out and effectively generate a strong customer base. 

A free copy of the ebook is available at http://www.customersnowbook.com/ds/free_ebook.html</description>
		<content:encoded><![CDATA[<p>This is great information. Truly appreciate you sharing this. Also wanted to add another resource, Internet Advertising Guru David Szetela&#8217;s new book, Customers Now, on how to master two simple content advertising programs &#8211; Google&#8217;s AdWords content ad network and ContextWeb&#8217;s ADSDAQ Exchange &#8211; so that you can efficiently get your message out and effectively generate a strong customer base. </p>
<p>A free copy of the ebook is available at <a href="http://www.customersnowbook.com/ds/free_ebook.html" rel="nofollow">http://www.customersnowbook.com/ds/free_ebook.html</a></p>
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	<item>
		<title>By: http://www.workfromhomechoice.blogspot.com</title>
		<link>http://www.shoemoney.com/2007/02/06/google-adwords-arrow-trick-to-increase-click-through-rates/#comment-146439</link>
		<dc:creator>http://www.workfromhomechoice.blogspot.com</dc:creator>
		<pubDate>Mon, 22 Feb 2010 16:14:56 +0000</pubDate>
		<guid isPermaLink="false">http://new.shoemoney.com/?p=491#comment-146439</guid>
		<description>adword campign is very easy to make cash.one thing one must increase CTR so that cost of campign will reduce</description>
		<content:encoded><![CDATA[<p>adword campign is very easy to make cash.one thing one must increase CTR so that cost of campign will reduce</p>
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		<title>By: Josh</title>
		<link>http://www.shoemoney.com/2007/02/06/google-adwords-arrow-trick-to-increase-click-through-rates/#comment-146256</link>
		<dc:creator>Josh</dc:creator>
		<pubDate>Fri, 19 Feb 2010 01:26:44 +0000</pubDate>
		<guid isPermaLink="false">http://new.shoemoney.com/?p=491#comment-146256</guid>
		<description>You are misleading people here.  Increasing your CTR does nothing for you if those clicks are not converting and in the case where you are creating nice small 5 - 20 kw adgroups, then you don&#039;t need keyword substitution, you should be writing very sharp hardcode ads.

I had a client that used keyword substitution and complained when i took over, deactivated it and instantly dropped the CTR.  What he didn&#039;t understand (until now) is that his cost per sale dropped 200% and he is now making a hell of a lot more money.

The key is to attract the right clicks, not every click.  I would suggest that your idea of only paying the minimum amount is fine, but offering a good solution and paying a good amount with well constructed adgroups and ads is always the best way to go about adwords.

For more information, please e-mail me.</description>
		<content:encoded><![CDATA[<p>You are misleading people here.  Increasing your CTR does nothing for you if those clicks are not converting and in the case where you are creating nice small 5 &#8211; 20 kw adgroups, then you don&#8217;t need keyword substitution, you should be writing very sharp hardcode ads.</p>
<p>I had a client that used keyword substitution and complained when i took over, deactivated it and instantly dropped the CTR.  What he didn&#8217;t understand (until now) is that his cost per sale dropped 200% and he is now making a hell of a lot more money.</p>
<p>The key is to attract the right clicks, not every click.  I would suggest that your idea of only paying the minimum amount is fine, but offering a good solution and paying a good amount with well constructed adgroups and ads is always the best way to go about adwords.</p>
<p>For more information, please e-mail me.</p>
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		<title>By: meso</title>
		<link>http://www.shoemoney.com/2007/02/06/google-adwords-arrow-trick-to-increase-click-through-rates/#comment-146003</link>
		<dc:creator>meso</dc:creator>
		<pubDate>Sun, 14 Feb 2010 08:48:41 +0000</pubDate>
		<guid isPermaLink="false">http://new.shoemoney.com/?p=491#comment-146003</guid>
		<description>I never spend my money on these ebooks.</description>
		<content:encoded><![CDATA[<p>I never spend my money on these ebooks.</p>
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		<title>By: Gary Leslie</title>
		<link>http://www.shoemoney.com/2007/02/06/google-adwords-arrow-trick-to-increase-click-through-rates/#comment-145953</link>
		<dc:creator>Gary Leslie</dc:creator>
		<pubDate>Sat, 13 Feb 2010 12:29:18 +0000</pubDate>
		<guid isPermaLink="false">http://new.shoemoney.com/?p=491#comment-145953</guid>
		<description>Thanks for the nice tip. I am going to try out the trick.</description>
		<content:encoded><![CDATA[<p>Thanks for the nice tip. I am going to try out the trick.</p>
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