Google Adwords Arrow Trick To Increase Click Through Rates

by Jeremy Schoemaker on February 6, 2007 · 320 comments

A few Mondays ago I answered this question where I revealed a little trick I like to use in my Adwords adcopy that makes my ads make a little arrow with the keywords like this:
Adwords CTRadwords arrow

Well a ton of questions emerged… Threads on forums poped up and I started getting email… The questions and comments ranged anywhere from “How do you do that?” to “Do you have any real data to support your numbers?”.

So lets cover the first question – How is this done?

In my example I use Google Adwords. Google has a function {keyword:sub} that will automatically substitute the keyword where the {keyword:sub} goes and if it is to many chars then the “sub” is used.

For instance lets say you bid on keywords “Michael Jackson” and “Jay-Z” to send to ringtone offers. Then in Adwords you write your ad like this:

Title: {keyword:New} Ringtones
Headline1: Get The Latest Ringtones By {keyword:Artists}
Headline2: {keyword:New} Ringtones Instantly Sent To Your Phone!

In the case of the keyword Jay-z that would make

Jay-Z Ringtones
Get The Latest Ringtones By Jay-Z
Jay-Z Ringtones Instantly Sent To Your Phone!

Now with Michael Jackson Its to many chars so the ad shows like this:

New Ringtones
Get The Latest Ringtones By Artists
New Ringtones Instantly Sent To Your Phone!

So you see when you have a keyword that is to long for the ad it uses whatever is after the : in your keyword function. easy huh?

Next Question – Do you have any data to support this claim?

Well the truth is at the time I did not have any numbers a/b comparison because I did not use what did not work and really to test it I would have to lose some money… oh well… This morning I did some a/b testing with a ad that did not have the bold keywords forming a >

Here is the screen shot with results from this mornings a/b testing as you can see the ad copy forming a > is at .40% CTR where the normal is at .19%. So this was actually over a 200% increase in CTR. :

full disclosure

About the author...

– who has written 2896 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Icheb

Not to rain on your parade but it’s just about a 100% increase. x + 100% is equal to 2 * x.

2 mra

Good tricks to increase the traffic and efficient use of Adwords

3 sağlık

Was a beautiful page. Thanks to the designers and managers.

4 Josh Puckett

Great little trick there, I’ve been using this one for a while myself. Thanks for sharing :)

5 livetech

Nice trick, though the reason for the increased CTR in one of the ads could also be the fact that the better performing ad is utilizing DKI while the other one is not.

btw, nice number of cheap clicks.. :)

6 Rick Markoulatos

Great Post!!

7 Ryan

I know you’ve done this kind of testing before, so maybe previous experience is driving your conclusions more than your example, but in the example in this post, the ad with the higher CTR promises 10 complimentary ringtones, and the other ad says 100% complimentary. On different lines.

I would think that is a significant enough difference to say that it might not be the “arrow” that caused this particular test to favor the first ad.

Although I love the idea. I’ve wondered a few times if the aesthetics/geometry of the ad played any part.

8 jim

While I don’t dispute the visual draw of the arrow, it’s funny you post this a day after Aaron posted this:

9 Jaseem Umer

Hm, looks like I can compile all such tricks when I start ppc marketing.

10 kamalakar

iam not receive money

11 kamalakar

I know you’ve done this kind of testing before, so maybe previous experience is driving your conclusions more than your example, but in the example in this post, the ad with the higher CTR promises 10 complimentary ringtones, and the other ad says 100% complimentary. On different lines.

I would think that is a significant enough difference to say that it might not be the “arrow” that caused this particular test to favor the first ad.

Although I love the idea. I’ve wondered a few times if the aesthetics/geometry of the ad played

12 Sultan

Where are these functions documented? I’ve never seen them on the AdWords help center… Are they for high-volume accounts only?

13 Miles Baker

I think your data is really inconclusive since on the 2nd ad you are not using the keyword on the 2nd line. The increase could be due to the fact that the keyword is mentioned in the ad twice and have nothing to do with any ‘arrow’ bold text.

The only way to accurately test this would be to use the exact same wording, with and without the bold text, which you cannot do since Google automatically does will bold the text.

14 Ivan

I think there is a way to know if arrow works.

It is by trying without dynamic keywords, just with 1 adgroup – 1 keyword – 2 ads (1 with the arrow not in a dynamic way, the other with the same words in different position)

15 SonicReducer

I might be missing something, but isn’t this A/B test really showing the difference between an ad with keywords inserted vs. one without? There are too many variables there. I would like to see it tested using both ads with keyword insertion, with one using the arrow trick and the other one not forming an arrow, but using the same dynamic keywords.

16 datter

Yay for math!

17 David

Not too sure if this is because of the arrow or the fact that many of copy words are in bold. I think it might be the later.

This trick is very hard to implement. I would imagine that, for example, the ring-tone keywords would be “JayZ ringtone” not just “JayZ”. If so, using the keyword tool will work for the title but not for the body copy. If you follow Shoe’s example, then you can potentially target searches for Jay Z clothes and/or CDs and get bad clicks to your campaign.

Just my 2 cents.

18 Andrew Kuo

Interesting, Personally I think the arrow is doing the trick.

19 RapidWeb

once again your a star! Thanks!
now i got my daily fix form shoemoney

20 Daniel

That’s awesome! To be honest, I never knew that keyword function ever existed….that’s going to be quite useful!

21 SearchTheWeb2

I should point out some mistakes you made:
1. The title for Michael Jackson query should be “Michael Jackson Ringstones” not “New Ringstones”.
2. An arrow will be formed in the ads only if the queries are short.
3. In your example, you will have a broken arrow since the last line is too long for a dynamic keyword.

22 Jake

You own!

23 ShoeMoney

actually you miss the point… because there are to many chars with Michael Jackson it uses your sub:

24 ShoeMoney

This is as close to a real world a/b testing as I will do.

The fact is that unless you want to make each keyword ad vs dynamic you are not going to get exact. I dont have time to do that =P

25 ShoeMoney

Correct the only way to do it is to have 1 ad with dynamic and static data and compare… except you would have no volume to compare it with.

That is why this example is realistic because its actually how you do it.

26 ShoeMoney

actually no… i just blocked the first part of the domain out ;)

27 TheMadHat

Just to be clear, Aaron was posting about small data sets and I wouldn’t say this one was terribly small.

28 Stuart

Nice CPC you got there imo. What’s your conversion rate off that amount of clicks? :)


29 Ryan

Shoe- At first I was amazed, but then I went to one of my ads to show my wife and I noticed that the keywords that I am bidding on alreay show up bold. So if I goto to google’s home page and do a search for some keywords that I have in adwords, those keywords bold all over the results. I guess I am confused at what the real benefit is. Is this used primarly with the use of a general keyword of ” “shoemoney” ” where your ad would show up with any combination of someone using shoemoney in a search phrase? hope this makes sense.

30 Ryan

Not sure I am getting the benefit of this in full. At first it seemed like it would bold the keywords that someone searches. But when I analyzed one of my keywords that I advertise under, I noticed that all those keywords within the results including the sponsored results show up bolded. So if someone used the trick for “rare cars”, the bolding would occur anyway if someone searched “rare cars”.

Am I missing something?

31 Jason

Can’t wait to see all of the copy cat ads running in the next few days.

32 Matt

This is dyanmic keyword insertion right? Am I missing something or did no one know about this function?

33 Gary R. Hess

This is actually something my class went over in Graphic Design. Many corporations use this in logos, magazines, etc. Fedex is probably the most famous for it.

I don’t doubt that this brings in more clicks, since it helps bring attention and subconsciously makes the user think about it.

However, does the increase in CTR also increase the sales proportionate to the increase in cost?

34 Karl Blanks

The arrow theory is an interesting idea, but this test doesn’t prove or disprove it. People who measure their advertising have learned that “what you say is more important than how you say it”. In this case, the “what you say” is significantly different in each ad, and I (like many of the other commenters) would expect this to swamp any effect from the change in layout.

Actually, that throws down the gauntlet: does anyone fancy their chances at being the official prover/disprover of “Shoemoney’s Arrow Theory”? Your name would go down in internet marketing history!

35 Esoomllub

Interesting data.

A more interesting question to me would be was there a corresponding difference in the conversion rates of the offers on the landing pages?

36 sensitiveshag

The dynamic keyword insertion isn’t mentioned in the AdWords help centre, except one brief mention in a PDF:

…Still works though – for all accounts.

37 sensitiveshag

Good tip. I’ve been testing this for a couple of weeks now.

What’s interesting is that it doesn’t seem to work across all KWs – half of the campaigns I’ve tested have seen an increase in CTR, half have seen a decrease.

I guess ads without the KW repeated three times come across as less spammy, so this affects people in different ways, depending on what they’re searching for and what stage of the buying process they’re in..?

38 Michael Webster

That is pretty damn smart observation.

Do think the arrow effect is tracking an automatic eye movement?

Have you tried it with a column effect? Keywords down the left column?

39 Geiger

Just a Typo I think…
Headline2: {keywords:New} Ringtones Instantly Sent To Your Phone!

Shouldn’t “keywords” be “keyword”?

40 Farmer

Well…I’m alredy up 8% ctr on a niche I’ve had a hard time getting my ctr up above 15%.

41 Brian Mark

Anyone can do it, but they don’t post it on their site. Problem is that too many people just use the dynamic stuff in their title and don’t customize things.

Also, there’s a difference between KeyWord and Keyword and keyword. Use them as appropriate.

42 Brian Mark

Yes, they’re in bold. But are your keywords showing up in a geometric pattern? That’s what he’s pointing out here.

43 Ken Savage

Didn’t Andrew Goodman point this out in his book. Now calling you out just checking if I’m mixing something up here.

44 Nadav

Thanks for this great piece of advice. As David asked before, are you bidding on the keyword “jay-z” to have this effect? Is there a way to bid on “jay-z ringtones” and have a similar pattern?

45 jacob

Anyone find the ad shoemoney is referring to on google? I can’t! Looking for the text in the ad and a site that ends with Can’t find anything unless its Totally-Free-Ringtones.not but from the ad he shows this looks too long.

46 Diorex

You could probably improve this add, by making a small change… {KeyWord:..} Means the first letter of each word is capitalized {keyword:…} means nothing is capitalized..

Also, to be a truly accurate test, it would probably make sense to have the exact same keyword text you use as replacement text be the B version.

Small differences in even a single keyword can have HUGE impacts on CTR and Conversion. I blogged about this a few weeks back.

47 ddogg

This data appears to be from the content network, as the impressions are super high and CTR super low. None of the bold text will show as bold on content sites so I would say this test is meaningless.

The effect might work on search, but one could not make any judgements from this particular test.

48 CPA Affiliates

The trick does work where it fits with the keywords.. the key is drawing more attention to your ad then the other ads around it.

49 jim

Ahhh you’re right, for some reason i saw the value in the clicks column and thought it was impressions.

50 ShoeMoney

Also Aarons study was based on 600 impressions… I did over 250,000

51 Bulbboy

Derren Brown ain’t got nothing on you Shoe.

52 marcowitsch

errr? If you look at the screen you see it’s the search…NOT content network ;o) And that is exactly what made me think shoemoney is an freak lol. Damn impressive impressions you got there man.

53 Shaun Carter

Hey Shoe thanks for the tips! I had no idea there was a dynamic way to insert keywords into ad copy. Great little trick.

54 Gordon

This particular example doesn’t prove much, other than one ad does better than another ad – but the text isn’t the same so you can’t compare. The only way to test this would be to have 2 ads with the exact same text on them, only laid out differently.
(this trick may totally work, but this test doesn’t prove much)

55 Tim

Agreed. This test is inconclusive to say the least.

56 tom ferris

great little trick.. i love how you think outside the box so much.. i cant wait to test this on some of my adwords campaigns.

57 Simon

Everyone else in the ringtone business is now bidding 8c ;)

58 Gronk

I agree. I would guess that the greater CTR is as a direct result of the dynamic keywords and doesn’t really prove much.

59 Atanas Yanev

From 0.11% to 0.17%.
Stable results for 3 days…
Mr. MooMoney, you rock! :D

60 Dylan

Wow! Thanks for sharing! Another Adwords tip in the bag :)

61 Tony Smith

Hmmm…thanks! Since I’m getting ready to place my first Ad-Words ad, this is useful stuff!

62 Cheap Yamaha R6 Parts

I gotta try this out. Thanks for all the tips…One day I will get fat checks from google like you.

63 Jason Brailow

I also read alliteration, like repeating the same sounds over and over again helps increase ctr, I wonder if this is related.

64 Joeychgo

It works – trust me

65 Tim

Hope my CTR will raise up in next month :)

–blog for dream–

66 tarawat

Great trick I’ve been using this one for a while myself. Thanks for nice idea.

67 William Montanaro

never really thought about it, and i didn’t know you could do that keyword thing with adwords, even after reading an ebook about how to succeed with adwords, jeez!

68 walter

i wish i could drive more traffic/make money off of adsense like you say i can (

69 Tim

Nice article. Thanks for the tip.

70 YourGuideToInternetMarketing

Nice tip here! I am going to give your “arrow ” tip a try on Adwords as well and see if my CTR will increase. Thanks for sharing!

71 Affiliate Marketing Podcast

Heh, interesting trick. I’ll make sure to test it some time.

~ Dave

72 Keith Cash

Thanks for the Tip. I will try it out.

Maybe another book idea Tips from Shoe.

It could work.


73 Steve!

I don’t see what is so special here?

74 Help Save Santa

This is a bad A/B test – you state that the triangle is the cause for the CTR spike, but that ad also uses dynamic keyword insertion and has entirely different wording. You’d want to keep the wording as close as possible and just alter the position of the bold keyword to evaluate the performance appropriately.

75 Adam Holland

It just comes down to — make sure you use the keywords in the ad! Generic, boring ads give you crap results! Period!

76 Webmaster Forum

Thanks for the informational post Shoe! Learned from it

77 MonetizeYourBlog

wow you pay like $0.06-0.07 per click? this is quite low.. I guess you have a nice ROI, would love to see your landing + keywords ;)

78 How To Rule The World

This is a really funny post. I find it hilarious that you would give weight to the fact that a bold arrow should take the credit for an increased CTR. I am a PPC specialist and I have extesive experience to understand that the ARROW is not what created the increase in CTR. The simple fact that you are triple bolded is most likely the main determining factor. A really good test would have been to have an arrow bold, 3 bolds in the front of the message and 3 bolds at the end of the message. Basically an a/b/c test and with the messages all stating the same thing and not 2 different messages like 10 complimentary vs 100% complimentary. Good try though and a great way to stirr up a debate…

79 Adam

I recently read something about german auto dealers using ascii cars to gain a little bit more attention to their ads. The neat ways to increase your CTR…

80 The Abemore Perspective

math is gibberish my friend

81 Natali

Фонарь. Джо снова пиарится по чёрному – как с ДМОЗом.

82 ShowYes

Think about this blog expand to other countries?

83 ShowYes

I am in the crowd to see the ShoeMoney in other languages. English is universal, but each country has its peculiarity. Certainly, ShoeMoney would reference in any country. (Using Google Translate)

84 domprofesor

MMMM interesting method, something i didn’t know

85 Free Xbox 360 Package

very interesting, the arrow is a welcome addition i think

86 Dan

One truly awesome trick – thanks Shoe :D

87 Ze

A 200% increase would make it .60.

.20 to .40 is a 100%

88 Kauai Weddings

This has been out for a while now and I’ve yet to actually see this in place. I would think that people would be trying it by now. Has Google stoppd this little trick?

89 RacerX

I have been trying a much cheaper small version of this on MSadcenter and the arrow version is pulling 2-1!

Granted I have a much smaller budget, but still cool. I don’t think Google would stop this. It is just good marketing using eye movement. Not blackhat at all

90 Simlock verwijderen

Is it bad when you have an CTR of 5%?

91 Paul

So besides owning 2 blogs you sell adwords for other companies?

92 Blog Advertising Network

Seems very interesting

93 Flash Gamer

I also did not know that existed. Great tips, I’ll definitely try it out, thanks.

94 Justin

Not sure if i really understand the benefits of this

95 Dave King

Great little trick. Thanks man!

96 Sean

That post could have been a bit more detailed. But thanks for the adwords advice.

I use adwords mainly for affiliate programs profit, and it works okay.


97 Cayumi

thanks for the tips

98 File Snatcher

There was someone or some company using this arrow trick with a lot of results showing up a couple weeks ago.

99 Lenen

Thanks for the information! I’ll test it out today! :)

100 Chris

Interesting trick. I bookmarked this so I can come back when I start using adwords. As of now, I haven’t used the program at all to drive traffic. Just use adsense so far, but I plan to use adwords soon.

101 eMarketing Chat

I didn’t test it yet for my PPC campaigns, but it’s a great though and I am quite sure that this attracts the eye of more people. Great tip!

102 Terry Tay

That’s a pretty good trick. It’s always good if you can draw extra attention to your ad and I like your adwords tip. It’s something that I’ll have to test out with various ad campaigns and keywords to see how well it works out. It’s great to see you got some positive results with it.

103 Paid Surveys Reviewed

whilst I am sure this is a good trick, I really find it difficult to word my ads to make this shape while still making sense. Maybe I shouldn’t worry so much about creating a proper sentence and just fill it full of keywords?

104 Investing Fiesta

Thats a very cool trick and its always nice to see supporting data instead of some wild claim other people make :)

105 Website Reviews

I have tried this cool little trick with one of my Adsense campaigns and have noticed a 75% increase in CTR. Awesome little trick!

106 jtGraphic

I should hire a typography person to do my ads…

107 CodeFreedom

Sometimes I wonder what Google are really up to? I oftn feel they are trying to drive their customers, that is me, away with some of the seemingly weird and often abrupt policy changes they make. Sometimes it would be nice to be asked by them what I think, not always get emails about how their changes and how it will screw my business.

108 Prosperity Writer

i will try this neat trick on my next adwords campaign

109 JB

Thanks for the suggestion, trying it now!

110 JB

Thanks for the tip, trying it now!

111 Nate Hill

Woah this is a really great ppc trick I had heard about this one in a forum somewhere but thanks for sharing with everyone!

112 Web Marketeer

SEOrious trick you’re sharing here. Am currently learning about adwords, and gems like this will definitely come in handy. Will try this out for sure!

113 Step By Step Income

I honestly don’t see what it matter as far as the increase is concerned, the fact is she had an increase and a very good one at that! I say way to go! I also believe it IS the arrow, if you think about it. When you read a post or email with text that has been scored over, don’t you read that scored text?? Aren’t you curious as to what it is??
Way to go Shoe!! I think you’re onto something :)

114 Make Money Online

It’s interesting but I dont thin’k it’s any trick at all infact the only reason there was an increase is because the keywords appears more on the ad, making the ads quality go up as well as CTR simply because if a person is searching for “cat clothing” that person is more likely to click on the ad that has the keyword in it 3 times as opposed to the ad with the keyword only appearing once.
- Luis Gross

115 CCNA Training Videos

I think it’s more than just repeating the ad word. I’ve done that in other configurations before, and didn’t get as good of a performance. I think this has more to do with visually how the mind picks it up that pattern of words (perhaps I’m over analyzing) but I would suspect that’s true.

116 HSD

solid post.

117 John

cool trick.. well i am just a starter in ppc..
though i dont have any success yet, i am happy that i am gaining knowledge.. thanks :)

118 CCNA Training Videos

This is definitely something that works.. I put it up against several of my best performing ads, and in each case, it did at least as well, if not better, in short order. Thanks for the info, and keep the great content coming! I never leave the House of Shoe without learning something.. :)

119 Siaar Group

I always read in your blog about adsense related topics and get exited and try to do the same in my blog – but till date I could not understood the trick which you used to diplay more than 3 image adds in your right side bar – Please Dear Friend I like to get the details how you did that. I am very much Interested in doing that. Shaikh Izaj Ahmed Abdul Razak of India.

120 Ari - Laberinto Social

by the way, i finally used this trick in combination with DKI and it is interesting to see the ads that way but i didn’t really see that much of a difference… what i do notice is that if I use ” symbol or ? google doesn’t care or say anything about it. yet if i use ! or CAPS they start bitchin’ …

121 geld lenen

That’s a nice little trick you got there! Thanks!

122 Christopher Ross

Years ago I used to work for a newspaper in Toronto Canada that used a similar technique with rivers in the text to draw attention towards ads. Brilliant, thank you!

123 cyberst0rm

A cunning trick. I should implement ASAP….muhahahahahaha

124 Jaseem Umer

I think you are great at finding wonderful tricks, like the flight ticket.

125 Google

Great little (BIG) Trick you got here. And those results are showing just how big this little trick turns out to be. Most certainly worth to try it out! Thanks man, ´m trying it out right now!

126 Xbox

Thats very useful and looks a lot better, and props for using my main man Jay z

127 Seo creations

I think the arrow is doing the trick.

128 custom tshirts

very cool. I tried it, but I think I’m doing something wrong! Is it still working or has google fixed it by now.

129 Quit The Day Job

Does this trick still work???

130 BloggingBanks

That definitely looks like a neat trick. I hope you made some sales..

131 Bouw & Vastgoed

Great little trick there, I’ve been using this one for a while by our websites and really works a little. Greetz, Monvesta

132 Autoverzekering

To be honest, this is awesome! , I never knew that keyword function ever existed….that’s going to be quite useful!

Thanks ! :)

133 nagarajan

nice tricks

134 Freebetshop

Thanks, this will most certainly come in handy. Any idea if DKI works for the target URL as well?

135 Typhoon

Nice trick..I might use it when i will start investing in Google Adwords..

136 web copywriter

That’s a nice little trick you got there! Thanks!

137 Shekhar Mehta

wow what a lovely are master my friend..

138 Brintik

Wow, you got a nice trick there, that will sure come handy to me, thanks.I’m trying it right now

139 Aggressive Dog Training

What a great, clever little trick. I’m definitely going to try this one out. Thanks.

140 shyam

Great trick

141 Ali Hussain

So you mean to say, Adwords will increase the clicks in a big way?

142 Bollywood

good post…

143 Chris Manning

Jeremy, That extraordinary little move has returned some really great results if you are promoting a hot product. If your content is poor then the results seem to be about the same. My experience has been to only promote niche products that are of true value and ones that I have used. That makes me a better consultant on the subject matter. I am sure the group will get much use from the function.

144 Kenney Works From Home

Oh yeah…I remember this post and trick… I have been meaning to test this out. Thanks for the reminder, I saw it in the post listed top left.

145 AJ

I’ve had good results with dynamic keyword insertion but have not noticed any increase in CTR based on the positioning of inserted words. Will try again though after reading this :)

146 Salsan Jose

It was really a great idea.
Than you,

147 Plunge

This is one of the most useful posts on this blog to date, and the fact that it’s still getting comments more than 2 years later reflects that. I just made a post about increasing AdWords CTR and linked back to this post as something to consider. It involves using symbols, which isn’t new by any means, but theres some pretty creative stuff with bullets and high-ASCII.

148 PerfectMoney

Learning New,Learning New.the adwords trick you mention here now,is applied o my campaign I will see what is going on soon,and with combining those tricks with other tools from KYC and Hittail I just hope from now on I could made more CTR then only with this tricks

149 Kanishka

Thanks for this great article!

This would really help me out!

150 Beauty World

Yup… I agree with you.

151 Andi S

That’s a nice tips. It’s important to increase our knowledge about keywords so we’ll earn unlimited profits.

152 One Repair Spot

Yea good article, I never ever heard of the keyword replacement

153 Martin

Thanks for the tips.. I will use your idea in my adword PPC marketing. Hope will increase my CTR..

154 Tom S.

Thanks. This is an interesting theory and I thought it might work because it maximizes the repetition of the keyword but leave the most visual space between them (so it doesn’t look stuffed). At least for me, however, it didn’t work in practice. My straight A/B got better results without this keyword pattern. Always worth testing, though.

155 Benidorm

Thanks for this tips, I will try it

156 myinternetbusiness

Never seen this before, thanks for sharing and thanks for some nice tips.

157 takt time

Thanks what a grand tip

158 Lucille's Moneymaking Programs

This is a neat little trick! I’ve never heard of it before, but will definitely try it out on my next campaigns. Thanks.

159 Doorlopend Krediet

That’s a very good way to increase your revenue from a AdWords campaign. Going to use this for my new campaigns!

160 Doorlopend Krediet

That’s an excellent tip, was searching for google adwords improving tips when I came across your’s I was sold :)

161 Shardul

This is a clever trick – thanks for sharing !

162 Abdulrahman Abdulkawi

Neat tip! I’m going to give this a try, hopefully I’ll have better results than normal :) Thanks for sharing!

163 Cheap glasses

hmm … not convinced im afraid…. i tend to think that anything under a 2% CTR is pretty much a waste of time.

164 Dino

This is really cool, i have to try this out!

165 Yogindernath

Thats simply amazing.. You simply rock..This is dyanmic keyword insertion I guess..

166 Do Not make Money

Thanks for the share shoe. it would make our ad stand out. i have always suffered from under performing ads and Google eliminating them. his should do the trick especially for the ring tone type example sites you mentioned

167 Hooshmand Moslemi

Jeremy, this post means giving value to your readership. Why?

Because you revealed a trick many “Gurus” take our money to teach. You discovered a little hint that most advertisers struggle to know.

Anyway, this strategy would help our ad get a better click through rate because the searched keyword would become bold in the ad. On top of that, you backed your claim with your real proof of your AdWords Data. Something that many of those “Gurus” don’t even dare to think about it. ;).

Thanks Jeremy. You’re the Man!

To Your Success!


168 Stock Traders Blog

I have never use adword. I guess I will use it in sometime in the future and it certain a good tips

169 Mary Winston

Adword really effective to drive visitors with targetted keywords to your site, some keywords might too expensive to spend on but we could try another combination of related keywords

170 5s

Adwords have been very effective!

171 Amy

I think that that’s a brilliant little trick. I honestly wish I had found this sooner. Nice one mate.

172 R Kumar

This is what is called as a quality and informative post. This is why people flock such blogs and enjoy reading every bit of it. The value and knowledge that this post gives a reader is something that a lot of people will save as a business secret.
Thanks a lot for sharing such wonderful business secrets.
Data or, no data, if the trick is working, it means that it is worth a try.

173 Mary

I never tried adwords for sure, I totally agree with you Kumar, I like the way you express “this post gives a reader is something that a lot of people will save as a business secret.”

I heard that for several keyword on adwords need to be bidded for highest bidder, is that true?

174 nadia lawrence

wow thks for the infor man. nice trick.

175 sourabh

ya i think that you have just introduced a nice little trick ,which can really help us a lot. i try to apply it as well. thanks for giving such valuable information .

176 CouldBFree

This is most probably the most valuable tip I have seen in quite a while. Thank you for sharing this with everybody. You Rock!


177 Eddy Susanto

Good trick to the adwords. But it must be analyzed the trick work for all of the adwords champaign ?

178 Freelance Noor

Well I am visiting this websites only for a month or so. I have began participating here only this week. I have learned quite a few tricks already.

179 Geld lenen

we used this trick several times with many website, it works really good. Thanks for sharing.

180 Juhani Tontti


very, very valuable tip. Thanks that you shared!

181 durastripe tape

That is a great tip thanks

182 Portland window cleaning

Excellent tactic. I could see how that would cause your click through rates go up.

183 Twitter Business

Wow. That’s something genuinely new I learned today. Thanks shoe!

184 speelgoed

I really think this “trick” really works. We use the same Arrow trick in our onpage marketing at the index page. It brings us more more clicks on advertisements! Brm

185 Medica Corner

cool tricks I think I should try this

186 floor marking tape

Great info I take care of our adds it looks like it would be worth a try!

187 coolsat

Just wanted to know, has anyone tried this ? What sort of results he or she has got?

188 Shoogle

Just had a read of this article. Must say the arrow idea is quite unique. I wonder what goes on in Shoe’s head for him to come up with such a unique approach? :)

189 6S

Great info going to try it now

190 tvformen

What’s funny is that I just made a leaderboard banner and made a funky 3-D icon (looks like it’s coming towards you). My thinking is one, it will catch your eye, and that makes me wonder what behind door number one.

I’m going to test it and see.

191 tvformen

>makes me wonder what behind door number one.

makes people wonder…

192 Pet Shop Online

That’s relally interesting. I’ll try. But I’m still having problems with the keywords tool.

193 Tim

Good trick. But is that really effective?

194 Freelance Noor

Great trick. You agree you dont have numbers to prove your claims. But we believe you.

195 fix xbox 360

Just started my first campaign tonight with it.

196 Affiliit Review

This is a pretty darn good trick. I have also seen my CTRs increase as well doing this! Glad to have stumbled across this post recently :)

197 jake

nice trick…. way to go.. peace

198 Rick Kats

Shoe, this is a sick trick! I’m definitely going to give this a try.

199 Peter

I have tested and it works! thanks for youre tips!

200 Jan

Sounds like a crazy deal, but I will give it a whirl!

There is no telling where Twiitter will take us.


201 millhhaus

What a great idea! I’m going to try this out.

202 Joko Blog

thanks for the great trick, eventhought I’m new on internet marketing but that theary was briliant

203 scheng1

Any broken heart shape for Adword ads? It will come in handy before Valentine Day.

204 Drupal Guy

hmm….is it ok for google? sorry…i am a newbie…need to learn more

205 tycoon cashflow

Great trick. I’m hoping to increase the ctr now!

206 dkindle dx review

I think using keywords is good. Also having them form arrows is a neat trick too. Will have to do some playing around to see if I can get it to work for me.

207 Nepali

Adwords is the future if one wants to promote a site.

208 ThePadrino

I think this is a kewl little trick nice find.

The Padrino Dot Com

209 Nike

That’s great info. I’ve read through long discussions on web forums about using no follow. Most have recommended that no follow not be used. Now I see it won’t hurt my site.

210 Roller Banners

This is good advice, will give it a go!

211 paco

Really works.
Nice tip , thanks for sharing.

212 Destiny| Freebeezndealz.

I’ve read through this before and didn’t implement it, but now that I am starting up another blog that will rely on my adwords income, I needed to really improve my ctr.

I can say that after some testing with this , I have actually improved my ctr by 7%. I know there are other tips and tricks as well, so I am off to learn more from the site here.

213 Seo Link Building

Great site, I am always looking for new resources.


Thanks for the demonstration…that was very helpful

215 Display Stands

Really nice tip, thanks I’m going to be giving this a go!

216 Payday Loans

Seems like some good tips here – this is worth me investigating…

217 Gary Leslie

Thanks for the nice tip. I am going to try out the trick.

218 meso

I never spend my money on these ebooks.

219 Josh

You are misleading people here. Increasing your CTR does nothing for you if those clicks are not converting and in the case where you are creating nice small 5 – 20 kw adgroups, then you don’t need keyword substitution, you should be writing very sharp hardcode ads.

I had a client that used keyword substitution and complained when i took over, deactivated it and instantly dropped the CTR. What he didn’t understand (until now) is that his cost per sale dropped 200% and he is now making a hell of a lot more money.

The key is to attract the right clicks, not every click. I would suggest that your idea of only paying the minimum amount is fine, but offering a good solution and paying a good amount with well constructed adgroups and ads is always the best way to go about adwords.

For more information, please e-mail me.

220 Wynne

Good point. It’s cost per conversion that really counts. And nice tight adgroups works best. To be honest I don’t use keyword substitution much… because my campaigns don’t seem to perform as well as they would if just manually creating the ads myself.


adword campign is very easy to make thing one must increase CTR so that cost of campign will reduce

222 Customers Now

This is great information. Truly appreciate you sharing this. Also wanted to add another resource, Internet Advertising Guru David Szetela’s new book, Customers Now, on how to master two simple content advertising programs – Google’s AdWords content ad network and ContextWeb’s ADSDAQ Exchange – so that you can efficiently get your message out and effectively generate a strong customer base.

A free copy of the ebook is available at

223 syam

is this method still work??

224 Toronto Limo

What a great Tips of adwords tools.I will tried to use it………………
Thanks for sharing the nice info.

225 Paul W

Shoe when can you come down to my house in australia and teach me how to finally make some money for real on the net , i’m sick of buying shit that gets me know where, i really need your help
thanks Paul

226 Freeware Software

Good job, really nice site, keep continue, I would really prefer Mixx for others.

227 güvenlik kamerası

is this method still work??

228 seo

I never spend my money on these ebooks.

229 Seo Marketing

How can be this working now a days?

230 Blessed

Can i make money through Google adwords?I believe

231 FrqHuss

Here i really learned a great information on google adword thanks for the post…

232 Geoff Dodd - Australia

Thanks for showing us this neat little trick to cause a rather different outcome, than Google would’ve expected! The arrow still eludes me as to what symbols were put there to create it… just a slow learner here. GD.

233 Nuno - Ofertas Emprego

Good article, thanks

234 Shopping Guide

Wonderful tips, I am particularly interested in tip 13, how do I add the trade mark TM into the title ads. Is this legal to do in Google Adwords Ads?

235 Dennis Kjærgaard

Great Adwords tip! I´m sure it will increase my campaings :) Thanks

236 Wedding DJ San Diego

What’s the significance of the pointing to the right? Just wondering the psychology of it, because if it’s an arrow, it would seem to direct the reader’s attention to what is to the right of the ad, not the ad itself. Is the human mind naturally drawn towards arrows or something?

237 bug

nice tips, thanks for sharing..and now i know how increase my earning.

238 Christian

thanks for sharing!

239 Web Promotion

Great info, thanks for nice sharing.

240 mlm success

hey jeremy,
great tips as always! will be implementing for sure. keep the value comin gmy friend.
thanks, matty.

241 Link Building

thank you. very good site..

242 Pharme745

Hello! abgdead interesting abgdead site!

243 Tycoon Cashflow Practicability

This is my first visit here, thanks

244 Automobile Transportation

Great post! Adwords is a tricky beast.

245 güvenlik kamera

Thanks for usefull information

246 Organizasyon

was beautiful. I learned something from everyone, thanks.

247 PPC Advertising Network

Thanks very good and happy to learn some new tricks from your articles.

248 toner

I would think that is a significant enough difference to say that it might not be the “arrow” that caused this particular test to favor the first ad.

249 güvenlik kamerası

Thanks for great information

250 kamera fiyat

ty for sherring and all comments…

251 Pete

Good advice in regards to increasing conversions. But I knew this already (ha ha!). Just to say, it does actually help in improving conversions, in contary to what some have said around the web.

252 SEO Translator

Interesting trick to get clicks, as the arrow attracts obviously more attention than the simple text. But as Josh points out, what is the improvement (if any) in the cost of conversion?

253 software reviews

Great stuff man, it’s amazing how much of an impact that this can have on your campaign and costs. Good point about the mentioning that it’s the conversions that matter most – I’ve had many ads with ridiculously high CTR that didn’t convert at all.

254 Roy @ China Tour Online

Thanks for sharing this trick. I will implement this on one of my ad copy and see if I can see similar improvement on performance.

255 Fussbodenheizung

Thanks for this good information. It was really helpul for me. I will recommend this trick also to my firends.

256 Black Ink Cartridge

Nice trick, but do you have more data regarding the CTR and Conversion

257 balak

nice post.. good site…

258 Hire Web Developer

Thanks for this nice info.

259 Bev Langford

Thanks for the “arrow” tip. I have always got great CTR’s when using the main keyword in the title, headline 1 and the main url. I will test this out- sounds like a brilliant idea!

Thanks again

260 Diesel Gensets

I’ve been wasting , Didnt know the keywords functions could help so much… Thanx

261 toner

thanks for good article have nice days

262 SEO Simon

I never noticed the arrow before, but this is something we have tried (and still do) and we do notice the ads which performe the best, are the ‘arrowd’ ads.
We only did it to help when people are ‘scanning’ the ad, didnt realise it was cutting edge!

263 tv stands uk

great little trick, thanks for sharing

264 Ethical Top Organic Cheap Affordable SEO Services

Google has an automatic progression function on keywords where it automatically uses a “sub” or a substitute word if there are too many characters. For example, I put a bid on “Bon Jovi” and “The Mighty Lemondrops” to send ringtone offers so in AdWords, it should show like this:

265 sudy abroad

Very nice information… it is good trick thanks for sharing with us….

266 Jimmy

How do you target the landing pages depending on what keyword {keyword} being used? If the Adwords ad show Jay-Z is it possible to automatically go to for example and another landing pages for MJ ad.

267 MMiglin @ SEO Nottingham

Its got to be mentioned that the reason for the higher click through rate (CTR) is the use of Dynamic Keyword Insertion (DKI)

268 whiteboards

Nice trick, though the reason for the increased CTR in one of the ads could also be the fact that the better performing ad is utilizing DKI while the other one is not.

269 john

Nice trick,

270 magaza urun koruma

Good article i love that idea thanks for sharring

271 carpinteyrowqj

Thank you for your halp!

272 Local Spotter

Interesting.. thanks for sharing, will definitely give this one a try!

273 kawal

wov, its grat way to have good CTR. thanks for sharing.

274 Norman Haga Info

Oh my goodness! Incredible article dude! Thank you, However I am experiencing problems with your RSS. I don’t understand why I am unable to subscribe to it. Is there anybody else getting identical RSS issues? Anyone that knows the answer will you kindly respond? Thanks!!

275 Piyush

I have been using the same thing on my ads.
It although increase CTR and also Ad Placements. I am very happy with the results.

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