Brian Axe From Google Adsense On Net Income

First of all if you would rather listen then read here is the
Link To The Mp3 Podcast

For the Jan 30th episode 26, season 1 of Net Income my guest was Brian Axe, Google AdSense Product Manager. I have got a lot of questions recently about my opinion of Google’s changes to there Terms Of Service and I thought it would be nice to have on someone from Google to explain more on them. I was hoping to get someone who would not just read the TOS out loud but rather give us a overview of what the goal was of the changes in the new Google AdSense Terms Of Service so that people can better understand them. Also after it was confirmed that we would have Brian on I took questions on my blog and posed those to him.

Brian was REALLY awesome to have on the show. I give Google a LOT of props for coming on a live show like mine where we take calls and also questions live from the chat room. I also did not provide any questions ahead of time to Brian. This may not seem like a big deal to most people reading this but I can tell you about 65% of the companies who wanted to come on my show later declined because I refused to do a pre-recorded show for them. I want to do live shows with live callers and questions. Anyway I just wanted to say that it was super cool Google came on for a live show.

During the show Brian talked about the goal of the recent changes and shed a lot of light on why they made the changes and other interesting aspects.

The first issue that was covered was AdSense and copyrighted content. Brian went into really good reasons as to why this is a new change. – The intenet is so users can not make money from AdSense off of other peoples content. (mp3’s, images, term papers) Google is taking a more active approach then waiting for the DMCA to arrive.

Changes to referrals policy – new things are text links and new buttons – I asked Brian some of the questions about why the referrals are not just text links so they can be mailed or put in rss code (as asked by someone in the blog). Brian’s answer was pretty straight forward that they are making progress but they want to be very careful that its not something that is easily abused.

Competitive Ads Policy
– Brian talked about how they removed the word “Contextual? and why. He also went on to talk about the reasoning behind the policy change. We talked about many examples and uses and also clarified the pages vs site question. From what we discussed the intent I got was that Google feels they have established a certain “look and feel? to there ad units. The policy change is not to block out competition but to rather prevent users from click on ads with the same look and feel as what Google AdSense has.

That pretty much covered the changes to the TOS so I started asking questions that were posed on the blog.

AdSense Banning Policy:

The first question was the banning policy – Brian talked about the appeal process and how serious they take it. He said he has been involved in a few personally and thinks they do a very thorough job investigating every banned user that goes through the process. Andrea asked a great question about how a person can be best prepared to appeal – Brian answered this saying any data the user can provide would expedite and aide them in the investigation process.

Pre-empting The Ban – We also talked about how people should communicate if they see weird account clicks on there account and also covered people accidentally clicking on there own ads. – Brian acknowledged that they understand they are putting users in a weird situation asking them not to click on there own ads when they could be genuinely interested however they cant have users clicking on there own ads repeatedly. He said they have identified it as an issue and they are looking for the right solution on how advertisers will be able to click on there own ads in the future. Brian also talked about a preview tool they have now for internet explorer that allows publishers to click on ads without costing advertisers money.

Smart Pricing : What is it and how does it work? Brian talked to quite length going into great detail about how it works. My deduction was that its more like smart targeting for Adwords publishers so they get the best targeted.

Search Engine Arbitrage – During the interview Brian said that Google was not against arbitrage and infact they respect it as a business model. Brian clarified more by saying Googles main concern is the users experience.

YouTube Revenue Sharing – Brian confirmed what I suspected that Google AdSense would be the avenue in which the YouTube revenue will be paid out. So you will need to be a AdSense publisher in order to get YouTube Payouts. He also talked about the time line for the release.

What was the most ever paid out for 1 click on AdSense – OMG WAIT TILL YOU HEAR THE ANSWER

Website Revenue Sharing – Brian talked about how digitalpoint forums pioneered this and worked with Google AdSense in its implementation. He also said they are working on some new tools and doing some testing for website revenue sharing owners. Look for some new tools soon is where he left off on this. I added more to this by saying Google AdSense has always been open to new ideas and inventive ways to implement AdSense. Shawn Hogans Digitalpoint Forums is a primary example of that.

In close Brian talked about how much they love to hear about success stories and they want more publishers to send them in!

Thanks Brian for taking the time to address these issues and questions.

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