Damn nice trick. I hope you do more question and answer!

Wow Shoe, that is a sick trick. Thanks for sharing. New questions and answers each Monday rocks.

I just put my 2 cents in comment not spent yous.

Thank you very interesting, I will look forward to the Momday comments.

Revealing real tactics like this is why you are the best! Is this the level of detail you provide at the Elite Retreat?

perhaps… the elite retreat is more about helping you take your business to the next level. It will probably involve tricks that we have learned. The elite retreat is not a sit down and be amazed by shoemoney and friends tricks though

Not getting the arrow thing, but the Bolding by matching the keyword phrase is a huge click thru factor.

> the elite retreat is more about helping you take your business to the next level

Excellent. When are you opening registration for San Francisco? I will be there! I’ve already learned so much from your blog and radio show, so can’t wait to meet in person.

BTW, you say in this post that you always bid the minimum. While it of course varies by topic, what type of click volume does that translate into per day? Can you really get 1,000s of daily quality clicks at a nickel or dime?

Outstanding. What other tricks do you have hidden up your sleeve?

We are just squaring away the other leaders/partners for this event and should be opening it up in the next couple weeks.

This is a great tip. Actually I think you mentioned something about it on one of the Net Income shows awhile back. I implemented this on some of my campaigns and have seen some great results.

Nice tip there Shoemoney. I actually laughed when I read it, because a little while back I published the exact same trick and ad in my PPC guide. The article can be found here if you’re curious.

[...] ShoeMoney just did a post stating the question - Is It A Waste Of Money To Bid On Keywords Where You Are Not In The Top Spots? [...]

[...] Jeremy’s full post “Is It A Waste Of Money To Bid On Keywords Where You Are Not In The Top Spots?“, like most of Schoemaker’s posts, is an absolute must read.  If you’ve got an active ad campaign and can give this or something similar a try — please let me know how it works out. [...]

How do you bold a text in AdWords?

What do you do with longtail keywords and misspellings?
I cant imagine putting a misspelling in the ad would help, and with longtails you would run out of space?

Actually you bid on the typos and mispellings… not put them in the adcopy

Wow, I did not know that arrow trick - Nice!

Thanks Shoe!

Great tips Jeremy! That is a serious longtail strategy…you must have to upload a boatload of keywords to get enough traffic to make it worthwhile, though.

Is there a program out there that will help create the keyword typo list?

[...] ShoeMoney has a great tip on how to improve CTR on your PPC ads. He calls it “arrow like >”. See the improved graphic below. [...]

[...] For more tips read Is It A Waste Of Money To Bid On Keywords Where You Are Not In The Top Spots? [...]

Oh wow. Can’t wait to try this.

One question though which I think you already partially answered. You bid 2 cents per click for “shoemoney”. I see that is a low price, but why bid on the keyword at all when you are already #1 for that keyword in the SERPS?

You don’t bold the text, SE’s bold the search query on returned results.

To control as much real estate on that SERP as possible!

Thanks now I can try out little tricks like this. I guess in the next two weeks we are going to see hundreds of ads with this same trick.

Another tear shed for no mo NetIncome. I learned these tips from Shoe 6 months ago by listening to the podcasts.

What if there are so many bids for your keywords that a minimum bid bumps you down to position 53 or something? Do you still bid the minimum if you’ll never get traffic?

yup usually they will deactivate themselves on adwords or move up.

Very interesting (and simple) idea. I’ll definitely take the advice and post if I find anything interesting between increased CTR & position. Thanks!

Always got something new and interesting to read
Very nice … the awesomeness just doesn’t stop.

Never would have realized or thought about the > trick very interesting information!

Looking forward to informative mondays

Thanks for this tip, Shoe. I am going to try it out.

Google Adwords Tips…

Here is a nice tip for Google Adwords that the author, Shoemoney, said increased his click thru rate by 25%. This could be huge if it works for you, the more clicks you get, the more you move up the page for the same amount of money, and the more click…

[...] ShoeMoney, the guy who made $100K per month with AdSense, was recently asked by his reader if it’s a waste of money to bid for anything lower than the top few spots on PPC search engines. ShoeMoney Answer: On the Pay Per Click side of Search Engine Marketing I never pay more then the minimum allowed by the search engine. So basically 10 cents (yahoo’s Minimum) is the most I ever pay per click. This method requires a lot more work and “skill�? if you will because you have to come up with longtail keyword combinations, typos, and misspellings. [...]

I think you mean he made $100/month.

[...] If you are someone who uses Google Adwords for any reason you’ll want to check out the ad copy tip posted by ShoeMoney today.  Because of Google’s quality score you’ll want to use your ad copy as a tool to lower your price per click and raise your position in Google Adwords.  Anyway check out how Shoemoney used the ad copy to catch the eye of a browser. « Google Checkout Icon In Adsense [...]

[...] Un blogger americano che si occupa di SEM e utilizza Adwords di Google sostiene che allineando la keyword digitata dall’utente a forma di freccia all’interno dell’annuncio (e posto uno screenshot altrimenti diventa complicato) [...]

Where does the term SHOEMONEY come from ???

Mebbee I’m daft, but I just noticed last nite, at the end of a movie, that it was produced/made by a company whos logo is a picture of a dollar bill with a shoe on top.

Funny, as soon as i saw it I thought, I’ll bet thats where Jeremy got it from.. anyway.. enough warbling, its 1AM.

Bye

[...] Original post by ShoeMoney and software by Elliott Back [...]

No he means $100K

http://www.shoemoney.com/gallery/v/misc/adsensecheck.jpg.html

IMO, the increase in CTR is probably from inserting the keyword into the ad three times - as opposed to the actual shape that the bolded keywords make.

Interesting tip! We play around regularly with positioning and find the bigger the purchase price, the better conversions happen at slightly lower positions. Let the competition educate the consumer. I’ll close ‘em.

Jeremy Schoemaker (pronounced “Shoe-maker”). Makes a lot of money online.
Schoemaker + money = Shoemoney

Nice tip. Do you have any data to support the increase in CTR?

good stuff Jeremy.

Great post - the bold words arrow is a fantastic technique!

Ha.. something new every day. A tad abstract, but it works.

Thx

[...] Shoemoney has been giving out a few AdWord tricks and tips on his blog. [...]

That’s interesting, it’s almost subliminal. I would never have thought such a simple trick would make such an impact!

awesome! I never think that before.

[...] few Mondays ago I answered this question where I revealed a little trick I like to use in my Adwords adcopy that makes my ads make a little [...]

Some Clarification on “Inceasing your clicks by 25%”…

Shoemoney posted this article about how he bolded keywords in his Adwords ads and increased his clicks by 25%.

In theory he is exactly right, having bold words in your ads will definitely increase……

I would have never thought of that but can see how useful it could be. Thank you very much.

Nice trick Shoe. Its easy to spot and best of all this adwords strategy is a click to notice

Great advice! I seen this the other day and I gave it a shot. Its been only a day now and I have seen my CTR pretty much triple, could just be luck but will continue to monitor it against my previous ad on Adwords and see the difference over the next few days. Thanks for sharing Shoemoney I think your arrow trick works great. Great tip for sure for people trying to increase their click through rate instantly.

[...] Is It A Waste Of Money To Bid On Keywords Where You Are Not In The Top Spots? [...]

Jeremy,

I just launched a ad words campaign and yes I’m going to start promoting affiliates through organic search were working on about 15-20 sites, but anyways my QS score goes down big time when I use keyword typos I’m thinking maybe I need to add the keyword typos on the landing page somewhere, but that would be a lot and spammy looking.

Ohh well I’m sure I’ll figure it out

Shoe, you aren’t joking - when that ad is side by side with the others it stands out like a sore thumb!! Thanks for sharing

IMO it’s not, using the arrow trick will help you get to Number 1 as well…

So it is subliminal?

[...] few Mondays ago I answered this question where I revealed a little trick I like to use in my Adwords adcopy that makes my ads make a little [...]

Thanks for the info.
I just having experiments with PPC marketing and I have to say there are a lot of to talk about…