Is It A Waste Of Money To Bid On Keywords Where You Are Not In The Top Spots?

Question : When doing SEM with Azoogle Ads or CJ, do you think it’s a waste of money to bid for anything lower than the top few spots in sponsored search?

ShoeMoney Answer: On the Pay Per Click side of Search Engine Marketing I never pay more then the minimum allowed by the search engine. So basically 10 cents (yahoo’s Minimum) is the most I ever pay per click. This method requires a lot more work and “skill” if you will because you have to come up with longtail keyword combinations, typos, and misspellings.

As far as placement goes really I do not put that much into it. I have found that I get more clicks being 1,2,3 then bad for 4,5,6,7 but ok for 8,9,10 spots. I think this stems from the same explanation as SEO that people either click on the first results or scroll to the bottom and find something that catches there eye.

I think the most important thing is your CTR (click through ratio). There are tricks you can learn to increase this that really have nothing to do with even your ad copy. If you are in the USA and search Google for “shoemoney” you will see this:

ShoeMoney Adwords

Notice how the bold words form a arrow like > ? That is a nice eye tracking trick that for me increased clicks by about 25% in ANY SPOT. Discovering this for me was a HUGE THING because more clicks means a higher quality score which moves you up for more exposure which means you get more clicks which… well you get the point.

Of course I just use “shoemoney” as a example especially since I only bid 2 cents per click on it (and i know all you assholes are going to go click it now). Anyway always test.


Each Monday I am going to try to take some questions asked to me in email and here on the blog and answer them. I call the answer part the “Shoemoney answer” mainly because I do not know if its right or wrong but its what I think based on my experience so far.

About The Author

Comments 54

  1. Ray
  2. Chad
    • Atlanta wedding photographer
  3. Bill Neilson
  4. Bill Neilson
  5. Mitchel
  6. ShoeMoney
  7. Chris Love
  8. Mitchel
  9. Scott Weaver
  10. ShoeMoney
  11. Clarke Henning
  12. Paul
  13. Miha
  14. robh
  15. ShoeMoney
  16. Hannes Johnson
  17. vanceland
  18. Ron Wilson
  19. Brent
  20. tacimala
  21. tacimala
  22. Shortshire
  23. DH
  24. Alex
  25. ShoeMoney
  26. TechMentat
  27. Clint Lenard
  28. ToddW
  29. JeffPosaka
  30. c
  31. John Loch
  32. Brent
  33. Andrew
  34. eBuzzMaster
  35. Rett
  36. Thomas
  37. Thomas
  38. Secure Hosting
  39. John Loch
  40. swollenpickles
  41. makubex
  42. christian gehrke
  43. hectril
  44. YourGuideToInternetMarketing
  45. Tyler Dewitt
  46. ChristianPF
  47. Dan
  48. tech blog
  49. Dating Webmaster
  50. ways to make money online
  51. jobawareness
  52. UltimaHosts
  53. Jan
Weapons Of Marketing
My Legal Issues & Downloadable Resources
ACT Affiliate Marketing Method & Download
FaceBook Ninja Marketing Presentation
Interviewing Darren Rowse Of Problogger
Sarah East From PopCrunch – *NSFW* – Most Awkward Interview Ever
I Spill it All To Andrew Warner
Interviewing Penn Jillette @ TC 50
How To Be Successful Making Money Online (keynote)
NamesCon Keynote Talk (Domain Name Focused)
Affiliate Summit 2012 Closing Keynote With Slides
FaceBook Ninja Marketing Presentation