Yahoo Search Marketing Credit Of $10,000.00 – Still Dont Think You Should Do PPC Analytics?

by Jeremy Schoemaker on December 15, 2006 · 27 comments

Yahoo Search MarketingThe worlds largest full service SEM agency, Pepperjam Search, was recently credited 10,000 for click fraud giving a “courtesy credit” from Yahoo Search Marketing for $10,000.00. So how did they get the credit? Well you can read about the full story here. I HIGHLY recommend you read the full post. On my radio show and in a few posts I have touched on how you need to do your own analytics of your ppc logs and this is why. Sure your probably not out 10k like Pepperjam was for invalid clicks but its all relative right? I would be curious to hear how many people have gotten these “courtesy credits” for (insert whatever they want to say instead of click fraud here). You can be anonymous if you want. I know I have gotten a few of them but only when I submited a report that was OVERWHELMINGLY showing obvious invalid clicks. So is this how it starts?

full disclosure

About the author...

– who has written 2895 posts on ShoeMoney.com.

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.


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{ 23 comments }

1 Ferrarislave

Wow – It would be great if someone wrote a how to guide on how to setup advanced analytics to track all clicks and such. Something that goes beyond awstats, google anaytics and such.

2 ToddW

Just a note: Pepperjam helped a client of theirs’ (probably huge) get the credit and the credit was not issued to Pepperjam themselves.

3 John

I reported about $2000 in a month and got back $12. I feel so lucky.

4 sh33p

Overture sure generates enough crap traffic. Even with their new system.

5 ShoeMoney

Right thats what a search marketing agency does ;)

6 Chris Zaharias

What makes you think Pepperjam is the world’s largest full-service SEM? Just interested to know, as I’ve *never* encountered them *anywhere* in the U.S., and my firm’s managing well over US$300M in annual spend for 100+ of the SE’s largest advertisers.

After reviewing their site & videos, I think the only award they qualify for is the SEM world’s most inflated CEO ego.

7 ShoeMoney

I was going off of the listing in INC magazine which had them as the 293 fastest growing company in the US.

Also they were listed there and in forbes.com as being the largest full service sem agency in the us.

Shoemoney 8 jim

hahaha Chris’s company efrontier is the biggest crock of crap… they are all hype and are jealous of pepperjams success clearly. Umm look at the brands pepperjam represents its the biggest names on the east coast… period. They probbaly work for pepperjam and dont even know it.

I found this pretty funny from there main page “More than 20 million keywords managed ”

Ooohhhhhh please

9 Gopi

Checking out the Inc 500 page i see Pepperjam had revenues of $3.4 million for 2005?, i guess your’s would be bigger than that, Shoe :)

So anyway, the bottomline is Pepperjam may be the fastest growing but i dont think they are the biggest, not even close!.

Shoemoney 10 ray

Gopi- the part your missing is “full service” SEM Agency. For that Pepperjam has no competition. Last I heard they represented over 30% of the companies in commission junction alone let alone there spend management companies.

Shoemoney 11 jenkins

Wow its amazing how many newbies do not know of pepperjam. Geez go to a search or affiliate conference sometime! They are probably the most talked about SEM company at any conference now.

12 Gopi

Ray, i really dont know whats a “fullservice” SEM agency is?. From your comment & their website it seems they are the largest “Affiliate Management company” which in my book is different from a traditional SEM company.

I believe pepperjam is not intentionally misleading but INC editors!. Anyway i think the comments are going offtopic from the post subject,so lets stop this.

13 Gopi

OOPS, there was an error in my last post. I meant pepperjam is not intentionally misleading but maybe INC editors misunderstood them.

14 Brian Mark

We get small “courtesy” credits from Google and Yahoo pretty much every month. I wonder how much more we could be getting… not that we spend that much in the first place, though. Doesn’t everyone get “something” back?

15 pepperjam

Pepperjam doesn’t claim to be the world’s largest SEM agency – that’s probably the boldest statement that has ever been made about our success. Inc. Magazine has recognized Pepperjam as one of the fastest growing privately held companies in the Unites States for 2006 – we were one of only three SEM agencies recognized on that list (iCrossing & More Visibility were the others) and the only affiliate marketing agency to the best of my knowledge. We are not only an SEM, but we offer a host of services including affiliate program management, PPC / SEO, online media buying, comparison shopping, and we have a dedicated staff of internet marketing software engineers.

Hey – we just blogged about a credit we received from Yahoo based on information we believe constituted very unusual click activity – Yahoo stopped short of agreeing with us, but decided to issue the $10K credit as a courtesy – that’s the story – not whether or not Pepperjam is the world’s largest SEM because that simply isn’t true.

Based on my read of Shoemoney’s blog post I believe he was mostly interested in hearing if others have been getting similar responses from Yahoo or whether this situation is isolated. That’s a really interesting question.

By the way – the revenue figures quoted by Inc. Magazine were for management and consulting services and did not include other revenue figures for activities that were non-management. Pepperjam is proud to be one of the fastest growing companies in the Unites States and I can tell you that 2006 was a monster year for us and we are projecting 2007 to be even more monstrous.

As most people who make money in the internet marketing space know – there has never been a better time to be in this business, regardless of whether your name is Pepperjam, Shoemoney, or Efficient Frontier – there’s just too much growth for people to get upset when one company gets recognized and the other simply doesn’t. And for Chris from Efficient Frontier – let’s not talk about ego’s – I’m flattered that you visited our website. Thanks to all our strong supporters.

16 Addurobi Entertainment

This is pretty interesting to hear actually. I’ve never heard of AdSense doing anything like that. Live & Prosper, YPN!

17 ToddW

Of course :) Just reading your article it sounded like PepperJam themselves were issued the credit!!!

18 ToddW

Watch out google here comes PepperJam ;)

19 Pamon

If only yahoo would open YPN to more people it’d enhance yahoo’s position in SEO. The YSM is good but adwords overwhelms them. IMO

20 Abhilash

I’ve really found that Yahoo is 1000% better than Google at responding to potential click fraud. I got about $11.5k back from Yahoo 3 months ago, and they just credited $46k to a client’s account because we caught another mistake in their system that had a bunch of traffic (deprived of an http://) going to a 404 page.

The rough part is that they only allow you to go back 60 days with your analytics when you submit a claim, and then the review of the claim might take another 30 days. It’s almost a given that I’m going to submit a clickfraud report every 60 days or so, but the 20% click fraud that I catch is well worth the 1-2 hours I have to spend on the report & spreadsheets.

21 seonewbie

i got back $7000 for just one month’s worth. that means, there was only $1000 in credible hits to my site.

22 Fat Lester

I am going to give Yahoo’s YPN and YSM a chance to earn by business. I have been doing a lot of business with Google up until this point. However, Google’s customer service is just too bad for me to keep giving them my money.

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