Making Money With Contextual Advertising - The Gray Area

45 responses..

Here is my presentation that I gave in Chicago. I think its missing a lot without the slides but people have been asking to see it so here it is. Its nothing earth shattering ;). It was my first time ever doing public speaking so I was super nervous and I think it showed bad the first 3-5 minutes or so. I think I just need more practice speaking in public.

Thanks to all my posse for showing up.




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  • posted on December 9th, 2006:
    Written By: ShoeMoney

    45 Comments

    @December 9, 2006 3:41 pm
    breal Says:

    Shoe-

    I went to over 12 sessions and I thought your presentation was by far the best. So many people read there slides and bullet points its so boring I want to walk out so fast but you talked to the audience like they were your friends. You could tell you were nervous at first but overall I think you did a very good job.

     
    @December 9, 2006 3:44 pm
    2212 Says:

    ya its lacking a crapload without the slides. When you showed the transition of starting at 4$ days then ending with 9,000$/days well, those slides speak a lot louder then words.

     
    @December 9, 2006 3:57 pm

    Thanks for the video Shoemoney :)
    Can you, please, share with us (poor people :D ) these slides?

     

    [...] Original post by ShoeMoney and software by Elliott Back Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

     
    @December 9, 2006 4:27 pm
    ShoeMoney Says:

    I believe all slides are property of incisive media and posted on there site… but I am not sure about that

     
    @December 9, 2006 4:29 pm
    ShoeMoney Says:

    thanks thats nice of you to say.

     
    @December 9, 2006 4:34 pm

    I hear you there, about the public speaking. It sucks but practice makes perfect. Countless speaking courses later, I am just now looking up from the podium :0)

     
    @December 9, 2006 4:44 pm
    Peter Says:

    Very generous of you to share this, particularly for those of us who couldn’t be there in person.

    I’m curious about whether knowing that probably half or more of the people in the audience idolize you makes it easier or more difficult to do the public speaking bit. ;)

     
    @December 9, 2006 5:12 pm

    Fantastic to see you talk to the audience instead of talking at the audience like one sees in so many presentations. Very nicely Done.

    Jeremy, do you have a recording of the questions session right after the presentation?

     
    @December 9, 2006 5:29 pm
    morgan thomas Says:

    Hey shoe nice presentation. I need to get back into the game again. I was wondering if you could see if you can allow people to download your ppt cause I can’t find it on their site. I would appreicate it if you could provide a link for us to download after you get the ok from them that you can do so.

     
     
    @December 9, 2006 6:16 pm
    Cookie Says:

    Nice presentation ;) .. I’m from germany so i didn’t understand all what u said but it was really nice. i would never think that this was your first time where u did talk public , as we can see the people there had a fun , too. thats one of the most important thing for me , if i present something :). Well done!

     
    @December 9, 2006 7:56 pm

    Thanks for sharing Shoe…anyway you can find us those slides??? ;)
    BTW, your a internet marketing king who cares about public speaking lol

     
    @December 9, 2006 8:02 pm

    [...] Jeremy from Shoemoney has posted a video of a presentation he did on contextual advertising which is an interesting watch. He talks of ‘when to end AdSense’ (when others are willing to pay enough for exclusivity…) I always like seeing bloggers on video - takes them into a new dimension of communication. [...]

     
    @December 9, 2006 8:11 pm
    Mark Says:

    Hi Jeremy thanks for your nice work. BTW can you put the Analytic site URL here. Thanks

     
    @December 9, 2006 9:09 pm
    ddanger Says:

    well with your great intro in your blog copy i was waiting for you to bomb. great video jeremy. and congratulations on your first public speaking thing ;)

     
    @December 9, 2006 9:26 pm

    Mang thats ma dawg shoeskrilla representing the 312 aka tha chi! GO SHOE! LOL, nice presentation man. I too would be nervous speaking like that. Good work!

     
    @December 9, 2006 9:46 pm
    Dugdale Says:

    Thanks for sharing!

    I think that rocks that your first speech was recorded, many of the other speakers never post their videos.

    The reason it rocks is that you understand the power of video on your first speech, where others that have been giving speeches for years still don’t understand it’s power.

     
    @December 9, 2006 10:46 pm
    Ed Says:

    Good Job Man! I dont think it showed you were too nervous, you are doing excellent and thanks for sharing!

    Ed

    http://www.sexualhealth-101.blogspot.com

     
    @December 9, 2006 11:30 pm

    Sunday Wrap-Up (December 6th, 2006)…

    Some of the more interesting posts from this week:

    SEO Book posts about reciprocal links and how they’re no longer valuable in modern search engines.
    Micro Persuasion talks about the death of page views. I don’t entirely believe that the p…

     
    @December 10, 2006 3:20 am

    Great Job Shoemoney! You are an inspiration to us little guys.

     
    @December 10, 2006 7:10 am
    regpath1 Says:

    Shoe,

    These guys are all kissin your ass like your some shoulin monk who’s gonna teach them some kung fu..I thought you sounded very nervous and went from topic to topic without sync..But I found you to be sensable at least. I do think you need to speak up a little louder on the subject of arbitraters as you historically are one of us.. After all google is trying to shut us down to a large degree and Im positive your feeling the screws to your business as most of us are.
    Shoe I think your in a great position to speak up and to not talk circles, when it comes to the business of arbitrage on google. Google is a bully I think you should represent man.I know Wall St business and those big guys with stock certs could care less about you..so no need to hold back.I really felt you holding back dude its ok if your gonna run for office to talk all conservativly but the real passion speech is in the fact that between the higher cost and lesser performance through all this manipulation by google we need to stick together to do something about it..I want you to kick sombodys ass man…
    peace..

     
    @December 10, 2006 8:29 am
    sandossu Says:

    Great presentation, you gave us some interesting tips

     
    @December 10, 2006 8:37 am
    Chris Love Says:

    Jeremy, can you post the links to the sites you talk about in the slides?

     
    @December 10, 2006 8:49 am

    That was a great speech! I loved how it was so anecdotal and unpretentious. I took a lot of little gems away from it.

    I am really looking forward to meeting you at the Elite Retreat! :)
    Laura Alter

     

    [...] Anyway, here’s the link. Check it out. [...]

     
    @December 10, 2006 9:12 am
    Joyce Says:

    Really good job! Unpretentious and modest. The fact that you were willing to share your first public speaking venture speaks volumes to people tired of the ego-driven business braggart. Many more people who couldn’t get to the conference due to finances or family get a chance to glimpse the internet marketing world. Very unselfish. Keep up the good work.

     
    @December 10, 2006 10:59 am
    Dave Says:

    Shoe,
    Others are posting their slides online (e.g. Vertster). It would be rare to not have retained ownership of your slides.

     
    @December 10, 2006 11:03 am
    ShoeMoney Says:

    Dave-

    I am not saying I am not allowed I just am saying I do not know.

     
    @December 10, 2006 11:28 am

    Excellent Job Shoe, Thanks…

     
    @December 10, 2006 11:42 am

    Very amusing indeed. I wonder, why it so “uncool” to complement someone for their work?

    I personally really appreciate the time Jeremy puts in to provide information to us all and share his knowledge. Appreciation is a good thing.

     
    @December 10, 2006 3:05 pm
    Avid_Learner Says:

    Very informative. Lots of good info for us rookies.

    As far as public speaking goes, I didn’t think you did a bad job. It only gets easier =P.

     
    @December 10, 2006 3:08 pm
    SEOsnafu Says:

    First attempt at public speaking? Solid effort!
    Can you post a link to your slides so we get the full effect?

     

    [...] Jeremy Schoemaker of Shoemoney.com has posted a video of his recent talk during the Search Engine Strategies (SES) conference held in Chicago. The title of his talk is “Making Money With Contextual Advertising - The Gray Area.� The 25-minute talk is plenty of time for Jeremy to discuss many aspects of making money online using contextual advertising programs such as AdSense. [...]

     
    @December 10, 2006 7:27 pm
    Brad Says:

    I hope he posts the slides. Crossing my fingers here!

     
    @December 10, 2006 10:10 pm
    Anne Says:

    Your report is great!
    BTW… the party sounds like alot of fun! When is the next one?

     
    @December 11, 2006 11:48 am
    Ken Savage Says:

    Atanas, if you find the slideshow or .ppt please let us know.

     
    @December 11, 2006 1:35 pm
    ShoeMoney Says:

    I will try to post the slides today

     
    @December 11, 2006 1:36 pm
    ShoeMoney Says:

    I will be at affilaite summit in january on a panel and NYC - no panel scheduled for nyc yet

     
    @December 11, 2006 4:14 pm

    [...] For the 15 cents a day I am averaging I decided to pull Adsense from one of the Web sites I am running.  As per Shoemoney’s recommendation during his presentation at Search Engine Strategies in Chicago – watch here, I am going to wait until my Web site sees more traffic before bombarding my visitors with Advertisements. [...]

     
    @December 11, 2006 10:04 pm

    Hi Shoe, thanks for the interesting video. I was familiar with most of the topics discussed, but your suggestion of rotating banners out 10% to combat ad blindness, and raise CTR has prompted me to do some more testing.

    It’d be great if you could post some more videos in the future.

    Cheers

     
    @December 12, 2006 11:38 am
    Jeremy860 Says:

    You did a good job man, very interesting. I remember the last time I did public speaking in school. I almost fainted to the floor.

     

    [...] Und hier noch ein Mitschnitt von Shoemoneys SES-Vortrag zum Thema "wie man mit contextual advertising Geld verdient" December 12th, 2006 um 9:05 pm Be social: Add to del.icio.us | digg it [...]

     
    @December 15, 2006 12:29 pm

    [...] He did a presentation that I thought was very good, considering it was his first time doing public speaking. He got off topic a couple times but his opinions and ideas were valuable. [...]

     
    @December 16, 2006 12:02 pm

    [...] Shoemoney a pus pe site-ul sau un clip video cu prezentarea pe care a facut-o la SES Chicago si desi nu sunt prezentate cine stie ce secrete, tot e o prezentare foarte buna. [...]

     

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