Comments on: Contextual Advertising – The Real Deal http://www.shoemoney.com/2006/12/06/contextual-advertising-the-real-deal/ By Jeremy Schoemaker Sun, 21 Mar 2010 22:48:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Google’s Failing to Stop Click Arbitrage | Marketing Pilgrim http://www.shoemoney.com/2006/12/06/contextual-advertising-the-real-deal/#comment-6666 Google’s Failing to Stop Click Arbitrage | Marketing Pilgrim Fri, 08 Dec 2006 15:59:05 +0000 http://new.shoemoney.com/?p=386#comment-6666 [...] I’d ask Jeremy to stop by and tell us how he does it, but I know his response will be similar to the one he gave at SES… [...] [...] I’d ask Jeremy to stop by and tell us how he does it, but I know his response will be similar to the one he gave at SES… [...]

]]> By: Grok Life » Blog Archive » Contextual Advertising at Chicago SES http://www.shoemoney.com/2006/12/06/contextual-advertising-the-real-deal/#comment-6665 Grok Life » Blog Archive » Contextual Advertising at Chicago SES Fri, 08 Dec 2006 02:08:51 +0000 http://new.shoemoney.com/?p=386#comment-6665 [...] Jensense and Shoemoney gave lectures on the ins and outs of contextual advertising at SES in Chicago. I cannot wait until I can start hitting up some of these conferences. Here’s a nice summary of each speaker from SERoundtable. [...] [...] Jensense and Shoemoney gave lectures on the ins and outs of contextual advertising at SES in Chicago. I cannot wait until I can start hitting up some of these conferences. Here’s a nice summary of each speaker from SERoundtable. [...]

]]> By: Dave http://www.shoemoney.com/2006/12/06/contextual-advertising-the-real-deal/#comment-6664 Dave Thu, 07 Dec 2006 03:09:52 +0000 http://new.shoemoney.com/?p=386#comment-6664 It was a good session, thanks to you and Jenn for your tips on the site. I'll let you know how it goes when I implement them :) It was a good session, thanks to you and Jenn for your tips on the site. I’ll let you know how it goes when I implement them :)

]]> By: Jason Bartholme http://www.shoemoney.com/2006/12/06/contextual-advertising-the-real-deal/#comment-6663 Jason Bartholme Wed, 06 Dec 2006 14:33:01 +0000 http://new.shoemoney.com/?p=386#comment-6663 It was a good session, I took away some good tips for positioning my ads as well as using heat mapping. We already opened an account with CrazyEgg.com this morning and are seeing real-time results. The site clinic was also helpful afterwards. It was a good session, I took away some good tips for positioning my ads as well as using heat mapping. We already opened an account with CrazyEgg.com this morning and are seeing real-time results.

The site clinic was also helpful afterwards.

]]> By: Chris http://www.shoemoney.com/2006/12/06/contextual-advertising-the-real-deal/#comment-6662 Chris Wed, 06 Dec 2006 14:00:03 +0000 http://new.shoemoney.com/?p=386#comment-6662 Some great information i like Jennifer Slegg's idea of putting image only ads as a second ad unit to increase CPM earnings. Are there any recordings done during the conference? Some great information i like Jennifer Slegg’s idea of putting image only ads as a second ad unit to increase CPM earnings.

Are there any recordings done during the conference?

]]> By: Icheb http://www.shoemoney.com/2006/12/06/contextual-advertising-the-real-deal/#comment-6661 Icheb Wed, 06 Dec 2006 09:34:28 +0000 http://new.shoemoney.com/?p=386#comment-6661 "He said if you design a site with contextual ads in mind, your kinda doomed to fail right away." Why are you doomed to fail? Because the emphasis is too much on ads? When I designed my latest site I reserved a certain spot for an ad right away. It's not "in your face", but still noticeable, which is why I personally wouldn't make such a bold statement. However I'm really curious what you mean by that. “He said if you design a site with contextual ads in mind, your kinda doomed to fail right away.”

Why are you doomed to fail? Because the emphasis is too much on ads?
When I designed my latest site I reserved a certain spot for an ad right away. It’s not “in your face”, but still noticeable, which is why I personally wouldn’t make such a bold statement. However I’m really curious what you mean by that.

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