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Contextual Advertising – The Real Deal

Posted December 6th, 2006 by Jeremy Schoemaker

Today I gave my presentation at Chicago SES on Contextual Advertising. I talked about how I started and when I stopped.

I also talked about the grey area of contextual advertising.

Barry actually sums it up much better then I could ever here check it out =)

Post written by Jeremy Schoemaker

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

More about Jeremy at http://www.shoemoney.com!

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6 comments. What say you?

  1. Good Comment?
    Dave
    December 6, 2006 at 9:09 pm

    It was a good session, thanks to you and Jenn for your tips on the site. I’ll let you know how it goes when I implement them :)

    Reply
  2. Good Comment?
    Jason Bartholme
    December 6, 2006 at 8:33 am

    It was a good session, I took away some good tips for positioning my ads as well as using heat mapping. We already opened an account with CrazyEgg.com this morning and are seeing real-time results.

    The site clinic was also helpful afterwards.

    Reply
  3. Good Comment?
    Chris
    December 6, 2006 at 8:00 am

    Some great information i like Jennifer Slegg’s idea of putting image only ads as a second ad unit to increase CPM earnings.

    Are there any recordings done during the conference?

    Reply
  4. Good Comment?
    Icheb
    December 6, 2006 at 3:34 am

    “He said if you design a site with contextual ads in mind, your kinda doomed to fail right away.”

    Why are you doomed to fail? Because the emphasis is too much on ads?
    When I designed my latest site I reserved a certain spot for an ad right away. It’s not “in your face”, but still noticeable, which is why I personally wouldn’t make such a bold statement. However I’m really curious what you mean by that.

    Reply

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