Dec 6 2006
Contextual Advertising - The Real Deal
By Jeremy Schoemaker
6 comments 
Today I gave my presentation at Chicago SES on Contextual Advertising. I talked about how I started and when I stopped.
I also talked about the grey area of contextual advertising.
Barry actually sums it up much better then I could ever here check it out =)
- 6 Comments. What say you?
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“He said if you design a site with contextual ads in mind, your kinda doomed to fail right away.”
Why are you doomed to fail? Because the emphasis is too much on ads?
When I designed my latest site I reserved a certain spot for an ad right away. It’s not “in your face”, but still noticeable, which is why I personally wouldn’t make such a bold statement. However I’m really curious what you mean by that.
Some great information i like Jennifer Slegg’s idea of putting image only ads as a second ad unit to increase CPM earnings.
Are there any recordings done during the conference?
It was a good session, I took away some good tips for positioning my ads as well as using heat mapping. We already opened an account with CrazyEgg.com this morning and are seeing real-time results.
The site clinic was also helpful afterwards.
It was a good session, thanks to you and Jenn for your tips on the site. I’ll let you know how it goes when I implement them
[...] Jensense and Shoemoney gave lectures on the ins and outs of contextual advertising at SES in Chicago. I cannot wait until I can start hitting up some of these conferences. Here’s a nice summary of each speaker from SERoundtable. [...]
[...] I’d ask Jeremy to stop by and tell us how he does it, but I know his response will be similar to the one he gave at SES… [...]