Today I gave my presentation at Chicago SES on Contextual Advertising. I talked about how I started and when I stopped.
I also talked about the grey area of contextual advertising.
Barry actually sums it up much better then I could ever here check it out =)
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Jeremy Schoemaker – who has written 2415 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
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{ 4 comments… read them below or add one }
“He said if you design a site with contextual ads in mind, your kinda doomed to fail right away.”
Why are you doomed to fail? Because the emphasis is too much on ads?
When I designed my latest site I reserved a certain spot for an ad right away. It’s not “in your face”, but still noticeable, which is why I personally wouldn’t make such a bold statement. However I’m really curious what you mean by that.
Some great information i like Jennifer Slegg’s idea of putting image only ads as a second ad unit to increase CPM earnings.
Are there any recordings done during the conference?
It was a good session, I took away some good tips for positioning my ads as well as using heat mapping. We already opened an account with CrazyEgg.com this morning and are seeing real-time results.
The site clinic was also helpful afterwards.
It was a good session, thanks to you and Jenn for your tips on the site. I’ll let you know how it goes when I implement them