Contextual Advertising – The Real Deal

by Jeremy Schoemaker on December 6, 2006 · 6 comments

Today I gave my presentation at Chicago SES on Contextual Advertising. I talked about how I started and when I stopped.

I also talked about the grey area of contextual advertising.

Barry actually sums it up much better then I could ever here check it out =)

full disclosure

About the author...

– who has written 2895 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Icheb

“He said if you design a site with contextual ads in mind, your kinda doomed to fail right away.”

Why are you doomed to fail? Because the emphasis is too much on ads?
When I designed my latest site I reserved a certain spot for an ad right away. It’s not “in your face”, but still noticeable, which is why I personally wouldn’t make such a bold statement. However I’m really curious what you mean by that.

2 Chris

Some great information i like Jennifer Slegg’s idea of putting image only ads as a second ad unit to increase CPM earnings.

Are there any recordings done during the conference?

3 Jason Bartholme

It was a good session, I took away some good tips for positioning my ads as well as using heat mapping. We already opened an account with this morning and are seeing real-time results.

The site clinic was also helpful afterwards.

4 Dave

It was a good session, thanks to you and Jenn for your tips on the site. I’ll let you know how it goes when I implement them :)

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