A Sale Is Made On Every Website Visit

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This is the featured advertiser on ShoeMoney. Put your company here!


Currently – my wife, baby, and I, our on route to Moline Illinois for our family reunion. Thanks to the wonders of EVDO my wife can drive the H2 and I can work out of the passenger seat on my laptop as we drive about 300 miles across I-80 at near broadband speeds even at 70 MPH.

Anyway to the point of this post-

Some of you may remember that before all this crazy internet stuff I used to sell washing machines and dryers at Sears. See like when you work at Sears or other places like that on commission they train you to have a comeback for every excuse a person can give as to why they are not buying the item your selling. Basically there is a saying that a sale is always made. Either you sell the person the product or the person sells you on why they did not buy it, but either way a sale is made. Some of you may recall that line from the movie Boiler Room but it has actually been used long before that.

This same way of salesmanship IMO directly relates to the internet. Just think about it. If someone comes to your site interested in purchasing a product and you have nothing else on that page but that specific product then you give them a tough choice. Either they purchase it right then or they are gone. Now on this same page if you put … say adsense at the bottom of the page you increase the chance that you will get some form of compensation for this person using your bandwidth. Another great way to recoup expenses is to put the Google search on your site. That way if the person really wants to leave your site at least you give them a outlet to do so and still get paid for there visit.

This is just a brief example of what you could do. There are many forms of compensation you can receive be it donation, contextual advertising, affiliate, direct product sales…. You name it. Try not to get caught up on my example but rather look at your website and how you could offer users another option before they close the window.

16 thoughts on “A Sale Is Made On Every Website Visit

  1. Caydel

    Shoe; this is somewhat in line with how I have been pursuing sales lately… As I approach every site I visit, I think “What can I sell to these people?”

    Invariably, there is always something that will appeal to the community of a certain site. You just have to find it. Plus, this is a great way to get to untapped niches.

    Great Post, Shoe

  2. Ellen Weber

    I like your notion of the fact that a sale is always made. Interesting post. It makes me wonder what can be done to win a sale as the ball toses from one side to the other and before it has yet landed on either side. Seems to me there may be another blog even here:-) Safe travels!

  3. bugs

    most excellent post shoe! I am going to try the google search on my site. I had thought about it before but your post really makes sense as to why I should put it up

  4. Hawaii SEO

    Hay Shoe, try to not get car sick all over your laptop. LOL.

    Great post!
    I learned a new word the other day. “Coopetition?. This is when a merchant has affiliate links on his website for his direct competitor. “If you don’t see what you’re looking for here, try our competitor?. If the merchant fails to convert the prospect, maybe they can still profit if the competitor is able to convert them.

    Aloha,
    Dave.

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