Matt Hughes – 8 Time UFC Welterweight Champion To Endorse ShoeMoney

by Jeremy Schoemaker on July 20, 2006 · 22 comments

As first announced on my blogcast yesterday ShoeMoney Media Group INC has ink’d a deal with Matt Hughes to have him do some paid endorsements of some of my websites and also in his next fight 2 of his corner guys are going to be wearing my shirts and Matt will have a small patch on his shorts of one of my sites. I have not decided what shirts yet. I really think its kind of silly to have them wear shoemoney shrits since like I make little money off of this blog… I dunno that might be fun though to see them in the white ShoeMoney shirt to such a HUGE audience that the UFC PPV gets.

Matt trains in my hometown and he was super easy to work with. The hardest part was getting his phone number. I cant wait to see how it works out ;)

We are going to be doing filming July 31st at Champions Gym in Davenport, IA

full disclosure

About the author...

– who has written 2895 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Insomniac

I’m a big fan of Matt Hughes and mixed martials arts as a whole. Great way to support a true champion and your hometown!

2 PreZ

This is great Shoe i didnt know you like MMA. I will keep a look out for the ShoeMoney Shirts at the event.

3 flypitcher

Anyone who beats a Gracie has to be good.

4 Jay Geiger

That’s awesome!

Have you given any thought to a T-Shirt for Matt’s crew?

5 Ken Savage

Can Matt put Jeremy in a choke hold and say something like, “Buy My ringtone of me choking this pencil neck geek out.”

j/k Jeremy. Great idea.

6 johnny i

You’re spending advertising dollars in the right sports medium..the UFC is taking boxing off the mainstream maps and is quickly becoming a North American sports cult following! As for Matt Hughes, yes he is a distinguished champion, but keep some of your ad dollars for the Great Canadian George St. Pierre…a match I cannot wait to see!

7 Dave

I’m an MMA freak! When I first loaded the blog I thought I was seeing things when I read Matt Hughes lol. Kudos to you on supporting him and bringing attention to the UFC!

PS He’s going to beat St. Pierre again.

8 Gman

This is an “interesting” mktg test. Do you think you’ll ever get a positive ROI out of it? As you mentioned, UFC traffic to probably won’t bring in much revenue (most likely will be curiosity factor). Now if you’ve got some mma forums, then that would make a lot more sense to me.

Good luck…keep us posted on any traffic/rev bumps that potentially come out of this.

9 weneedsound

Matt hughes .. awesome! Although; I think GSP has a good chance of taking the belt!

10 weneedsound

Pierre is not going to get caught in a freak arm bar again. I am looking forward to this fight; its gonna be a good one!!

11 Robert Nichols

WOW shoe thats some great stuff there.. Mark hughs is the man! I must say you have some great contacts… i would love to see the outcome on this I know offline marketing can be good, but with UFC thats off the charts…I cant wait to see what shirt you pick….However if you cant find a shirt i make one with my domain J/K LOL

12 Chad

Wow, shoe. Great work. I’m curious to see what website you’re going to promote.

13 MMAblogger

Wow, that’s pretty awesome.
Are you going to have any of your websites written on his bare back? I find those stand out the most…and since it’s Matt Hughes, he’ll probably be on top a lot (beating the crap out of his opponent), exposing his back to the audience and the camera.

14 dillsmack

Rumor has it, Shoemoney is considering letting Matt Hughes beat his ass on video. What do we have to do, take up a collection cup?

15 Todd

That rocks Jeremy. Hughes is a badass, and he didn’t jus’ BEAT Royce Gracie…he made it look like there was no contest. Would be quite cool to see the Shoemoney logo, but probably a better bet to promote some better targeted Aff stuff that’ll actually bring some ROI.

Be sure to let us know when it airs.

The UFC finale with that Kendal guy and Ed Herman was one of the best fights I’ve seen in a while.

16 Erik

Very interesting promotion. Personally I’m hoping GSP wins by knock out!

17 Ron

what would you charge to be the only martial arts link on shoe money for the week of the fight … (starting fight night and out 1 week)…

I have a few domains….. :)

18 Joseph Williams

Very exciting news, looking forward to seeing the fight and the shirts.

19 mrrbobs_classified_ads

looks like your ego may have go the best of you… why would you bother promoting this site via a means such as this? You need to think this through and promote something a little more sensible to the audience you will have there. I do think if it were the right domain and you had it on his back using some kind of permanent ink that would not run and get messy when he was sweating, now this may get you some traffic and promo value.

20 Andrea
21 Nunya

Hope you didn’t pay too much for that deal seeing as how he got his ass throughly beat down in his last fight.

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