Jul 10 2006

Net Income 7-11 Arbitrage & PPC With Guest Kristopher Jones

By Jeremy Schoemaker 12 comments

Special Guest Live From the Affiliate Summit In Orlando - Kris Jones of PepperJam Search

This morning I still was not sure what the subject of tomorrows show was going to be until I listened to Jens show. She had on David Naylor and they discussed a bit about PPC and Arbitrage. So I have to give them credit for the idea for this weeks show

Tomorrows (7/11/06) episode of Net Income we will be discussing one of the more lucrative ways to make money online. This is also something that I have seen discussed a lot on the forums.

Pay-per-click (ppc) is when you pay a search engine (per click) to send traffic to a URL. That url can be a place where you sell a product (or affiliates products), or can even lead to a page riddled with advertising.

Its a basic numbers game that people are spending and making millions on.

I actually did a experiment with PPC HERE and Here

Where I took $40,000.00 and divided it among Google Adsense, Adbrite, Yahoo Search Marketing, and Microsoft Adcenter. Check those out if you have not yet.

PepperJam Search is one of the biggest players in the Affiliate and PPC game so they were first on my list to find a guest for this subject. I was suprised when Kris (El Presidente and CEO of PepperJam) called me and said he would do the show from Orlando.

Kris also is a featured speaker at many search engine confrences on Bid Strategies and Arbitrage specific sessions. He is speaking at the Search Engine Strategies session called Arbitrage Issues and
I am really excited to have Kris on the show. I hope people will call in with some good PPC, Affiliate, and Arbitrage questions.

Hustler said on July 10th, 2006 at 9:02 pm

i must say dude! i really admire your success and your efforts. it must have be tough to build a ranking of 64 on technorati.

I am looking forward to reading about your tips in building traffic and rankings, etc. good job dude!!!

[Reply]
DougT said on July 11th, 2006 at 4:43 am

Hey Shoe –

First off, congrats on becoming a father!!

Now, it’s 6:39am here on the east coast - and I’ve just spent the entire night reading your site, and also some of the helpful links that you have to wolf-howl.com about Arbitrage! Fascinating reading - thanks for pulling so much together! Going to be so sleepy at my desk at the 9×5 job in a few hours though ….

I’ve been playing around on Overture, and I believe that I have found some keyword pairs that may work well for me to try this out. Enough for me to at least want to try it out with a few hundred dollars and see how it goes. I know roughly the CPC I’ll pay for clicks coming in, and what I will try to get for visitors exiting my site - and I’m just hoping I can make it work. If everything holds true based on my calculations, I should only need a 15-20% CTR to turn a profit.

Which brings me to my biggest question - if you have the chance on today’s show, can you address the construction of the actual page that incoming visitors will land on, and that you’ll hope they’ll click an ad to leave? Not so much in terms of Google heatmaps or anthing else, but more specifically in regards to what the official AdWords blog recently posted about landing page quality. Seems to me that a 1 page site with AdSense - even with decent hand-created content - is currently being frowned upon by Google. All the AdWords forums seem to be buzzing about folks whose CPC have gone up 20%, 100%, 2000% just in the last few days. Is there any future left in Arbitrage, if Google is taking this stance?

Of course, I guess that leaves the other CPC networks to pay for customers …. anyway, curious as to what your thoughts are.

Thanks so much for putting together such a great site!

-Doug

[Reply]
Jay Geiger said on July 11th, 2006 at 9:56 am

Hey Shoe. One question that I’ve been meaning to ask you is about Landing Pages. Are there ways to make your own landing pages to replace the ones provided by companies like AzoogleAds? If so have you done this?

[Reply]
Jason Bailey said on July 11th, 2006 at 12:45 pm

Looking forward to the show shoe. I enjoyed meeting with Kris and Michael when we were in Toronto. Smart Dudes.

Click Arbitrage is one of those niches I have been tempted to jump into but fear the ship has already sailed on. Is it too late? Is that market saturated? If I do get into it what metrics should I be looking at for success and what are the best ways to measure them?

I started a thread in the new Earners Forum in the Orange/Green Room, so the bigger boys can share a few secrets more freely I hope. (Yes I put MY refferal ID in there cause I need an hour of Lee’s time more than you do and you are clearing winning the contest already! Does that constitute spamming your blog?)

[Reply]
Ryan Madden said on July 11th, 2006 at 2:02 pm

Doug,
I’m no ShoeMoney, but 15-20% CTR seems high for a beginning assumption. I’d recomend being conservative in what you can expect in your CTR, and working the rest of your numbers based on that. It depends on what the action is, of course, but I like to start out assuming no more than, say, 8% CTR. If I’m not coming out positive, then I’ve got some more work to do before running it.
Again, I’m sure there are some mfa sites that crush 8% CTR…
Good luck!
Ryan

[Reply]
Markus said on July 12th, 2006 at 6:25 am

Do you have the audio from last night’s show? I can never remember to tune in on time, but I’d love to hear the show. You posted last week’s on and it was really helpful. Could you do that again? Thanks.

[Reply]
Wes said on July 12th, 2006 at 10:17 am

I missed the show, but I cannot find the audio link that is usally up. Can you post it please. You’re great and the ideas are priceless.

[Reply]
Jeff said on July 12th, 2006 at 10:31 am

Google got me on the landing page update, and I am not even spending that much with them. Hell, this was a small project to get my feet wet by offering a free service and monetizing it with ads. MSN and YSM here I come!

Anywho great show yesterday, Kristopher Jones sure knows his stuff! I always appreciate the information I get from your blog.

[Reply]
agent said on July 14th, 2006 at 12:07 am

Hi! Wow! Is that check at the right side for real? Did you earn that amount only from using Adsense?

Can I also use adsense for this?

I was once asked to sign it up for either Overture or Adwords or Adsense. But I was thinking that it wasn’t the most practical thing to do.

Please give me your advice.

[Reply]
EnVOI90xMQ said on January 12th, 2007 at 10:18 pm

Hi! Very nice site! Thanks you very much! i0uZiP8mYJs

[Reply]
Shimon Sandler » Blog Archive » CTR as an Analytic Metric said on August 23rd, 2006 at 10:14 am

[...] Optimizing CTR is especially important if you do PPC Arbitrage. Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
pepperjamBlog » Blog Archive » Being Dugg by an SEO Loser said on December 30th, 2006 at 6:17 pm

[...] SEO Loser dusted off and blogged in detail about one of my (personal) highlights of 2006 - me being interviewed on Shoemoney’s Net Income Webmaster Radio Show. Actually, Shoemoney interviewed me twice (First Interview Here / Second Interview Here) about making money with affiliate marketing using search arbitrage and other tricks. Anyway, SEO Loser definitely impressed me with his ability to extract some key money making moments of the interview’s. [...]