This is a second and final post to my experiment with pay per click engines. This is mostly based on my theories and social engineering. Please make sure you do your own research before jumping into PPC. For a smarter approach to ppc check out graywolfs excellent series called Adsense Arbitrage:
Final Target Acquisition:
So I feel somewhat comfortable with Adwords but I still felt that I could get more bang for my buck… well more buck for my buck to be technical. So I started doing some research more research. What is it that we are selling? Well in order for a Ringtones ad to “convert? a user has to put in there phone number then they are text messaged a pin code they must enter into a site. This I a very nice 2 step process for a payout unlike some other things. Who is most likely to freely give out there phone number? Ya… your kids.
So we know we can already eliminate Nextel because they cant use any of the Ringtones offers were are doing. Now lets look at some further demographics of our targets. After doing a quick Google search we see that the average age of cellular phone users is 21. Also you can see that Verizon Wireless customers are very choosy and like to shop around. I attribute this to the fact the have the oldest userbase in the industry with an average user age of 25. In my mind this makes them not such a good target. The next highest age on average is Sprint with an average age of its users being 23. Sprint also has the 2nd most corporate clients behind Nextel which makes them (in my opinion) less likely to submit there phone number to a website for some “No Charge? Ringtones.
So I am going to target Cingular and T-mobile users. Cingular in my opinion is the best demographic to target. They have an average age of 19 years old. T-Mobile is VERY close with an average age of 19.5.
Now I check this data with the data from my previous conversions:
Cingular: 38%
Tmobile: 34%
Sprint: 25%
Verizon 18%
This is just going off of my previous Adwords data this means that for every 10 Cingular people that are clicking on my ad I am converting 1.8 For Tmobile 1.7 and you can guess the rest.
So if the offer pays 15$ and I have an 18% conversion that means I am Grossing 2.70 cents per click. For 38% I am grossing 5.70 cents per click.
So now we have some numbers to work with. Lets move on before my head explodes.
Adwords: I run all offers on only the Google network. I do not run on any content network (ask.com earthlink. etc) I just find that I get a bad return on those. I am sure they work fine for other niches but for me its not doing it. For the most part with Adwords I set my bids and had a max budget of 300$/day. Fire and forget. I stayed strong on my Adwords bids. I have data that shows what I need to spend to convert so there really is no guesswork involved. If the bid goes up then I am not showing ads. If it comes down then my ads are in full effect.
CPM Targeting for the win… Here is a dirty secret. CPM target sites where the only good content is the AdSense ad. Here is the deal… with AdSense lets say it costs you 6$ to be #1 for Verizon Ringtones for search results… but ohh wait, what is this??Why it’s the #1 ORGANIC Google result for the phrase “Verizon Ringtones? and it only costs me 10$ CPM (cost per 1,000 impressions or roughly 1 cent per impression). Since this ad is really the only relevant content it converts REALLY WELL.
In general site targeting these sites is a really good investment. These guys only build these sites for 1 reason… to get AdSense clicks and the other dirty secret about them is they convert really well because the user gets exactly what they were searching for. The key to finding them is just searching on various search engines. Google for the most part does not feel these sites should get good organic listing but that does not mean that they are not making money off of MSN and Yahoo ranking these sites high. Make sure you search them also for these kinds of sites.
Yahoo Search Marketing:
Yahoo Search Marketing was quite a bit more fire and forget then Adwords. I did not have to write 80 million ads to get my quality score up and this was really pretty simple. I scraped about 15,000 terms up using overture inventory, Google suggest and some other tools around the net for anything related to “Ringtones?. I went ahead and approved any bid that it said cause I was going to edit them later…. MISTAKE!!! I had stayed up all until 5am to get all these terms in and it said it would take up to 3-5 days to approve them… well crap. I am going to bed. Then I wake up and they were approved and I burned through about 1800$ DOH. Some clicks were as high as 8$!!! I did get some return on my investment but my first day of yahoo was a bummer due to my lack of foresight. I now have set my daily budget to 300$ and also adjusted all my approved bids to 13 cents. Amazingly enough I got a decent amount of traffic from this that was converting. I really like yahoos placement targeting where you can specify where you want to be placed. I choose to be in position 3 and while that made my average cost go up about 600% I also got a TON more exposure.
Over all I was surprised at the lack of features with Yahoo Search Marketing. I mean these guys have been doing this the longest right? (Formally known as overture) That’s what I thought anyway… I hate having to wait DAYS to see if my listings get approved… and also I found the editing of listings to really suck. If I wanted to change something even if it was the website address it almost always got denied… They defiantly have some improving to do.
MSN AdCenter:
Ok positives first… MSN is by far the cheapest place to buy clicks. You can get tons of good 5 cent clicks. Also the traffic seems to convert 3-4% better then any other PPC program I tested. Also with MSN I did not have to write assloads of ads. It was pretty much fire and forget.
The downsides to AdCenter:
* There is not much traffic… even for top phrases. I had set my budget on AdCenter to 300$/day and it never got close to that.
* Import/export really sucks… forget trying to mass import large-scale keyword lists. I ended up doing them about 100 at a time and that… sucked….
Adbrite:
Adbrite is really the true diamond in the ruff. You have to search for them a bit but you can find them pretty easy. I never paid more then 8 cents a click and got many clicks for around 2-3cents.
Adbrite is somewhat a different monster then the others. You pay on a time period based level for the most part so you want to encourage users to click on the ads as much as possible. Because it costs you the same. The goal for Adbrite is to get as many clicks as possible.
The Bottom Line:
Over all the 40k experiment turned out to be a really profitable experiment. I have tried not to focus too much on specific numbers because people always get so hung up on figures. In order to comply with the broad TOS seemed to be shared by most of these PPC engines I am not going to specifics. I will say that on the whole Adbrite performed by far the best bang for the buck. I will say that Adbrite performed the best profit wise and CPC wise. Also keep in mind that I only played in the Ringtones arena and my methodologies produce many different results then others.
In March using these 4 networks I budgeted $40,000.00 Of that $40,000.00 I was only able to spend $28,932.75 for a total gross return of $144,329.29 for the month of march from cj.com and azoogleads.com Ringtones affiliates. The last parting words I have is do your homework. Find out what you need to spend to make a profit then stand strong on your bids. I HIGHLY recommend not using any automated bidding software for PPC-> affiliate.
Good Luck!
Note: I was SUPER sick when trying to write this post and jacked up pretty good on cough meds. I will do follow up posts.
About the author...
Jeremy Schoemaker – who has written 2415 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
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Movies That Motivate Me 
The Accidental Millionaires 
How To Make $100 A Day With An Info Product (Part 4) 
{ 181 comments… read them below or add one }
Thx shoe, nice post.
Sheer poetry. A+++++++++.
” sign.
Thanks for sharing this with us. Your risk is our reward!
BTW, glad to see you back in action. I was getting tired to seeing the “out sick
Very interesting, I may use MSN to advertise.
Great Info Shoe!!
thnx shoe,
i’ve been testing adwords since your last post and im already making money there
ps. dont worry, its not the ringtone market
Great info Shoe! Thanks!
Wow, $29k into $144k, VERY nice. It just shows that with enough research anyone can make money with affiliate marketing.
Loved the post man.
Hey Jeremy,Hey Jeremy,
Thank you for posting this, this is a very refreshing blog because you share such valuable information that most people would guard fiercely.
Thank You for posting this, this is a very refreshing blog because you share such valuable information that most people would guard fiercley.
YSM (overture) is the worst. Having to wait 5 days for some ads to get approved is a bunch of bunk. I think its biased towards high bids anyways. If you set a max bid of $5, I guarantee your ads will be approved quicker than if you did 10 cents.
It almost makes sense to set an initial bid really high to push them thru the process, then lower them after the fact to what you really want. Otherwise, you will be like me, and wait 8 or 9 days on a bunch of keywords with a 12 cents/click.
Thank you so much for sharing! Great stuff. It’s probably the meds but “experiemnt”… Get well soon.
Thanks man!
Interestingly enough the ringtone market has gone up about 40% on the bids since my first post… I don’t think that was purely me! Possibly a ripple effect.
Nice job Shoe! MSN and AdBrite are still mysteries to me, so now I feel a little bit better about jumping into them.
I think these posts were great proof that you just need to try things out if you want to make money. There are so many people sitting around buying e-books and waiting for step by step instructions for making money. Screw the school mentalitiy, Get out there and start testing things out!
Wow shoe, thats some great profit there! great motivation.
Andrew – I FULLY agree!
Wow – I was thinking you were going to be making like a 15% – 20% profit – thats huge man.
Seriously Shoe, whats the reason you “Outed” this now instead of milking it for another 6 month or so?.
I see what you’re saying with Ad Brite… in the spirit of sharing secrets – i found a site with 70k daily pageviews selling ad space for 30 cents per day.. given the demographic… the site is crying for ringtone advertisers!
Whatspoppin.net on Adbrite
Maybe he’s going to pull a Graywolf.
You know, now that bids are starting to increase, push the lesser ringtone ads onto a more focused high CPC page loaded with Adsense and just milk the arbitrage instead.
Nah.
That is True Man
I work with adwords when G. Start adwords and I make big money on them
But thanks for share that
Thanks for taking the time to write this up Jeremy – much appreciated.
“Adwords: I run all offers on only the Google network. I do not run on any content network (ask.com earthlink. etc) I just find that I get a bad return on those. I am sure they work fine for other niches but for me its not doing it.”
Just curious, do you never use the content network, or are you just referring to this project and/or ringtones in general?
Shoe,
How do you bypass the copyrighted terms policy of G?
Excellent topic and you covered it nicely. Adsense is indeed a huge player in the online advertising world and I believe any tips and guides are appreciated. Of course, while millions of publishers are running Adsense, only a handful are making serious money off it. As far as I’m concerned, the best way to make money with Adsense is to develop a website or blog on a niche topic that should also be something you are interested in. Hobby-related sites have the best chances of keeping you, as their webmaster, happy and involved, and this will soon show in the number of visitors and the amounts of money you make.
Best regards,
Mihai
Awesome strory…
May i ask how much keywords you had in one adcategory in adsense? Only a few or thousands, hundreds, whatever?
And how much different Ads you wrote?
Thanks for sharing your very profitable experience with us .. I’ve been taking notes
– BTW .. could you have “outed” the dailyegyptian site you highlighted as #1 on organic G for the ringtone phrase? -They’re no longer in the index .. funny how that is !
You got burned witn Yahoo on $1800 – almost exactly the same thing happened to me when I first started using it – not my greatest day
i find this hard to believe. is it not an attempt to increase what people pay per click for ringtones…all of which u advertise on your sites?
Cheers Shoe! It’s great posts like this that keep me inspired, nice experiment and research. Adbrite was a suprise, great info.
Thank you, Jeremy!
I have a question – did you send traffic directly to the merchant’s page or to your own landing pages that contained affiliate ads? Thanks again!
Shoe, you articles on PPC and ringtones have helped out my fledgling
internet business tremendously.
We have started to have some success, but find that we are not getting
the maximum amount of traffic for Google and yahoo – we have about
50,000 keywords loaded up, and are using dynamic insertion in the ads to
improve relevancy.
The only thing I can see is that we may be getting a low QR for our
page (example):
http://ringtones.25x8mafia.com/?kw=bollywood_ringtones
we are converting at 2%, so the simplicity of the pages works. How did
you max out your traffic with a simple sales page? thanks for any
guidance you can share – your blog is great!
I think i might have a look at this whole ringtone experiment, it seems there is still a lot of money to be made…
We’ve seen how every wrongly calculated move could kill your online big product launch, tarnish your reputation, before you even get started! I’m echoing John Bowyer… So yes how do you put together all the components, from research to rolling out a campaign, from driving massive traffic to raking in the moolah, from client and affiliate support to followups and backends. Most of all, how do you go about doing testing and tracking in an organized, profitable way?
Next, how to have all these in place, ready to run in full efficiency, before you even begin? AND how to evolve this interlocked-system, in anticipation and preparation for the expected constant blur-speed market changes? THANKS!
Sorry about that, it was a wrong post, wheeze!
Cheers Shoe, thanks for the post
We think Google and yahoo will get more traffic.
Wow amazing series, part 1 and part 2. I have read the Super Affiliate Handbook, and Gooogle Cash but your experiments shed light on PPC in 2006. Very reavealing and enlightening. Those 2 books I just mentioned were a few years old and things change so fast online I wondered how relevant they were still. In any case you deserve every dollar you get, you give to the community and you get it back in 10 folds, well deserved!
And yes Yahoo does suck goat balls, I have been waiting 1 week for one of my keywords to get approved. Yahoo is very irritating, those lazy bastards over their need to wake up!
Great followup to what I just read. =)
Very inspiring Shoe
I know this is an old post but I really enjoyed reading it!
Thanks for the insight.
Very good post , we only do experiment’s with 1000$ adsense , 10k$ PPC experiment might have helped you lot.
Great post – some very interesting ideas to consider for my next set of Adwords experiments!
Shoe, thank very much for letting me know about benefit of PPC, last month I spent 6 $ in adwords and get 12.4 $ only in adsense, i knew it is very small money but now i got enlight. and thank again your your adbrite advice almost miss it out with this PPC program
Well, ringtones affiliate , are they still alive ? or the market already saturated ?
both @ aditya
Ringtone market totally saturated…..I did like to invest in something new.
Very nice post. Of course the ringtone market is saturated, especially after this post.
*Looks for another niche*
“These guys only build these sites for 1 reason… to get AdSense clicks and the other dirty secret about them is they convert really well because the user gets exactly what they were searching for.”
this is pretty profound if you think about it. Honestly man. I wonder if the future of search will be based on ‘whoever pays more obviously has the best content else they wouldnt have the money to pay for it’
or maybe i am on crack
“Who is most likely to freely give out there phone number? Ya… your kids.”
LOL!
This is a great post. You obviously put a hell of a lot of time and effort into all this.
Setting up and monitoring pay per click campaigns is one thing I really hate and struggle with. And I suppose i will just have to be more persistent.
I wonder if ringtones have saturated from the market, along with copyrighted terms policy of Google i wonder how this work hand in hand.
with affiliate market i feel that it shooting the dark. a day i make 2 dales than sext 7 making no sales and burning money but the key is not give up.
Thanks for sharing this post with us
I dont think they have yet, but after this post they probably have heh
The market is saturated now, thanks for sharing Shoe. Im going to be trying some thing similar, lets see how that turns out.
heh if you try the market and the traffic now, you probably won’t get as far I guess. A lot of the market has gone into a chaos.
Information overload. Let me have my lunch first.
thats something to digest and put into action, top tips, thx
Great experiement, thanks.
Going to try out some of this myself in the near future. Not nearly with as much money as Shoe can throw around, but hopefully in time i will be at that level. Thanks for the info!
Inspiring post – have been working mostly with organic traffic, looking to use more PPC – thx!
Has it gotten easier or harder to make the same sums of money Shoe? You’d think easier considering the site is more established but somehow G keeps things in check, or at least something seems to.
Wow, high risk high return.. i’m trying also to convert one of my site to become an affiliate center.. i have thought of selling it after being struck by google and also to maybe install some other software to enhance it but after reading your post, i have decided to convert it into selling affiliate since it is already capturing organic search engine traffic
I still don’t understand why always GROSS figures are mentioned. I am sure that you’ve got a lot more expenses on your sites that what you mention. Surely, all those moderators don’t do everything for free, right?
Would love an update, you can’t run a ppc campaign on google anymore with an artist nameor you’ll get a quick legal warning. Does anyone even search for “ringtones” ?
I actually tried making money in the ringtone market after reading this articles months ago….Failed miserably. Ahh well, a time and a place for everything, and that ship may have sailed.
Nice experiment but do you think that the ringtone market is pretty much saturated now?
True dat. Good post
Good post
Thanks for sharing.
hmm good.
thanks for share.I will do this tactic.
Interesting facts !
This a great experiment and good information to take into account when using any PPC.
Thanks,
B
Oh, also wanted to let you know a great adwords tool, the Google Assassin that can automate a lot of things when using adwords. This saves me tons of time and might help some people out in the process.
-B
I disagree… but only out of spite.
Awesome post. Did some testing (of a small scale) on MSN and found that they really don’t have much traffic. Wish I’d read this first! Really great site.
Thanks,
Lory
I think Bidvertiser should not be overlooked. I used them and they are cheap and their results are ok.
@ Domprofesor
I agree partial with your kind of view. First, the result are mainly good for those who have an American or English-related website. Because the most advertisers are english companies. Here in Holland I don’t make much money with Bidvertiser, becuase of the fact they don’t deliver enough money. There where Adsense gives me around $11 dollar a day, Bidvertiser delivers me around $2 a day. Not much as you can see.
My click-thru with them was a 1/10th of adsense. I like the $10 payout thresh-hold, but anyone else see that metric?
Interesting experiment and useful results
About MSN, we’ve tried to advertise with them but the traffic was too low for keyword “blog” and I think this is a very very bad part.
The more you experiment with Key-words, the better you get! The Caveat here is to try your own home business model in relation to words associated with your website or product you want to sell. We all know that, but other countries interested in certain variations can make the difference.
http://www.homejobsite.com
Incredible, thanks for sharing the information. I wish I could be as successful with PPC.
i have tried PPC haven’t had much success, but i am trying another way now with PPC hopefully it works. I can sure as heck guarantee it is alot of risk taking, but i guess thats what is called business.
These are very use full articles for a beginner. I wanna try a PPC campaign for a long time now, but I’m still learning before I start using real money.
Shoemoney, you gave me the confidence needed to start PPC.
A very informative article even though it’s from 2006, it’s still getting hits and comments today.
Having your $40,000 PPC experiment turn out profitable is very good to hear. It’ll be nice when I can try my own $40,000 PPC experiment and use your informative blog posts for planning. Thanks!
~Terry
If he tells you, it will not remain a secret.
There is, self learning is the best learning.
AdBrite is the best PPC program so gar. I love it.
It is just awesome. Not great.
LIARS — ALL YOU MONEY MAKING BLOGGERs.
After reading this post of yours i was pretty impressed that you made 144K from investing 22K. Pretty impressed I was until I ran into a post made by you; “oh i asked for a check because google does’nt do eft over 10K”. News flash My first adsense check was 2500 dollars, next check was 11K and the check after that was 35K. But there was one problem I hadn’t started the account in my own name I don tknow why but i didn’t wanan give out my own name. Guess what happend then I emailed google and told them i lost my checks and a few didn’t come thorugh so they took a few weeks cancelled the checks and then put all th emoney back on my google account and sent me efts fro those. My next eft was 55K the one after that was 35K and the one after that again was 55K. But now my google adsense account is cancelled cause my business model dind’t go according to their guidelines. But they are sending me all the money. In any case i realize that you bloggers who run all these make money blogs just lie blatently.
another thing if you were makiking this kinda returns. Why would you be blogging. woulnd’t you open an investment firm where you took millions of dollars and made billions in return. Just a thought.
I’ve only used AdWords for now. Things you are saying about AdBrite are making me reconsider …
Great post. ad brite has to be the best!
Nice post shoe, I checked out adbrite they seem pretty cool, thanks for the tip.
great review……good posting, I read slow and getting many information about ppc in major searchengine…..I want to start promote by cheap ppc like msn…thanks
Seems nice and easy!
Thanks for your post… very scientific and detailed.
The google network result is interesting.
great post, very motivational
This is too easy for you! You need to start with different offers like credit report, credit card and something else. You stay in your confort zone with ringtones you need more challenge!!! By the way good job for what you have done! A++
Dang, your returns are amazing. I wish I had that kind of budget to play with
Keep up the good work. Motivating you are…
i spend a lot on PPC but i make alot. i just have to watch it closer than a former stripper girl-friend…
Thanks for the valuable report Jeremy.
People who are new to affiliate marketing can take this experiment as an example.
A very good ROI but I want to know can we get this type of PPC rates now.
Great info,but the way you put your dollar signs after the numbers annoyed me so much that I had to tell ya.
Very awesome,detailed information. Thank you!
Greate job. I’m interesting.
Nice on Shoe..
What keyword was that on SM ? The $8 one ? I was running a campaign a few days back.. I found out that lots of niches have a lot higher pay per clicks on Yahoo. Adwords is a lot cheaper, there`s lots more traffic but fewer conversions 
The truth stays in the middle somewhere
God bless PPC. You don’t even need to create your own traffic anymore…you can just buy it…with a good amount of research first though.
good info
Being how this is over 2 years old, how profitable would it be run something like this now?
Your Message
Great Post
Thank you.
Your Message
Great Post
Thank you.
Your Message
Shoe, good experiment
I agree that PPC is a great way to get traffic to your site, but people who are starting out on a shoestring budget need to look elsewhere at first. Atleast in my opinion.
Great info none-the-less.
Can’t believe I’m still reading posts that are this old. I suppose it proves that you made a great post
anyway, I was wondering if these principles still applies ?
Wow thats amazing. You are the man when it comes to making money with a blog or website! I can’t wait to put some of this great information to use. Thanks!
WOW! Very Old Post… But a great one, shoe!
Great post. I have always wanted to get into PPC marketing just haven’t had the time to dot it. I have had some success with affiliate marketing and am working on growing it.
Affiliate marketing is the place where all the money is. If we are smart we can amass huge wealth here. PPC marketing is for those people who have clear idea about what they are doing. Learn from the leaders.
Great, thx for the tips
Awesome post, thanks for sharing these tips, will come in very handy.
Your inform is very good. Now i know what ppc engines was. good work!
Good posting shoe, I read and getting many information about ppc in major search engine.thank alots.
Shoe, very interesting finding. I just got my fingers burned on adwords, for the second time. LoL
For me Adwords and co is a gamble, I never get it right, no matter how I do it.
How did you do the landing page? Did you link direct to the advertiser offer or did you create a pre-sale page? If you did the later, would you mind sharing that page?
How much did you spend on adwords so far Anja?
Well adwords is still the best bet available for us. Every one has a different story to tell about Adwords. But all the successful people have very positive remark to make about adwords. We must learn to tweak.
Thanks Shoe , good information and very helpfull for me.
cheers
hadi
Excellent post. I just read your post about your new PPC tool and figured I could come back here for a refresher. thanks for the great content.
Great post…it’s very useful….
thanks
Very useful and detailed thanks
nice and inspiration post bro. Thanks for sharring. This is one of my favorite site ^_^
Great post…it’s very useful for me….Thanks!
Thanks for the info Shoe, your making me look into ppc
.
Till today PPC was the last thing that I would look to if I had to promote any of my products. But after reading your post here, I am being tempted to look into PPC again.
great post jeremy, keep up the good work!
I think I must learn much from you, how you can spend $28,932.75 for a total gross return of $144,329.29. I thinks it’s incredible return.
keep in mind this was 3 years ago
3 years?
I even just start to do things like you teach us above.
Might be not a good decision since I don’t have any experience before and don’t know how will the market looks like later
Well he is a man of substance. Shoe money can sell anything and make money. It is a huge profit we are talking about.
Old post but still good seriously.
You’re really a supper man. Yesterday, the first time I heard about you through my friend. It’s unbelievable that you could earn Usd 135k/month. But now I totally believe it, and would be a fan of you
Hacoustic
Very great job. I’m interesting.
Excellent post. ppc is something I would love to tackle later on down the road.
Would be interesting to see a follow-up on this experiment… now years later.
great post jeremy, keep up the good work!
Thank you for sharing this information! Regars, Jasper
nice tips…really worth to try
This is awesome!
Great info need to find part #1
Grea!
That is a great experiment. The results seems to be disappointing for Microsoft ad center. Adbrite is the value for money. It is really surprising the show put up by Adbrite in comparison to the giants. Adbrite is improving every day.
Great info I just tried Admob…Not to impressed but check it out lots of clicks really cheap!
Putting your money where your mouth is, I like that!
Very good post, i like your experiment and honestly didn’t believe adbrite works so good, it’s obvious I’ve got to start using it. By the way i have to search for the part 1, must be great too :d
Nice experiment. I’ve always thought the same thing about Yahoo. For being the first one out of the gate, they sure are behind with their interface and functionality.
I’m not unlucky with adwords. I’m going deeper into it and see if I can grab a little more bucks now. Thanks Jeremy
Grea post. Thanks!
Fantastic info! Congrats! Keep dishing out the free info!
i certainly agree with the ease of use of Yahoo Search Marketing. really working with ad words requires experience and some insider tips and tricks. i have been working with it for a long time and i still get surprised here and there from ad words. good post.
The rate of return is even better than many hedge funds!
wow..nice basic…
I just think of starting ppc and boom..
I got this info
u make my day
As of now, I’m building infoprenuer sites, but this interests me a lot as well. When I have that sort of money to spend I will defnitely consider this. Thanks for the education!
Again good info on how ppc works. Thanks for sharing Shoe. Wonder if it is still pertinent in today’s climate?
Very nice article and very useful for anyone who is looking for basic PPC info. Keep up a good work.
More on time you did It Jeremy with yours test at affiliates programs.
Learned a lot from this post. Thanks so much for sharing Shoe.
Great post is a helpful tips for ppc advertising.Thanks
I appreciate the examples beyond Adwords…as I was one to get the dreaded axe hammer. Are CPA programs still the best to promote with PPC?
Just found this article of yours from 2006 and found it very interesting that even back then you were talking about quality score!
If you repeated this experiment today do you think you could get the same ROI less/more ?
Hey man, great blog. I’ve found your entirety of accomplishments interesting, especially your weight loss.
However, on topic: I’ve been very interested in learning PPC, but could never quite get the hang of it. So, I’d like to say thanks, and update your blog more often!
Very interesting, I may use MSN to advertise.
I’m thinking of getting in to the iphone niche market!
I think some ad networks are better at inflating their numbers to get publishers and advertisers a like to sign up. I think same is true about facebook ads. It seems the only real thing that works for them is on the side bar and getting people to simply like your page. The real trick is getting people to stop what they are doing and click on over to your page and comment on a post then get them to convert to another web site there are way to many steps in some networks and content networks to really make it worth spending the cheese for low conversions. I agree with shoe on adwords is the holy grail of ad networks. Google has out done them selves like usual. To bad there was not a video ad network. That displayed video ads but in the form of a adsense type ad on the sidebar of ones website.
Great write up. Appreciated it. Thanks!
too bad…looks like i`m 4 years to late
still great article!
Love it Cath!!! Yes to dancing again at any age!!! and I love the explanation.
Nice post and well researched. It will be very useful for a blogger like us. Thanks.
Great post, i had to scroll back up and look at the date. Times have changed and damn your grammar was…. lol. But this was a great read.
This is really very interesting. I liked it. Villas in Bali
Great post. Thanks for sharing this with us
cool rich guy, I don’t use adwords but I publish adsense, btw great written-article keep up dude.
That is surely nice amount you gained in with PPC.