Good advice, i’d never looked at revenue from a per-user perspective before but it makes sense. This is something that’ll certainly be looking at from now on.

BTW: 4 posts in 1 day, yer on a roll!

That is VERY helpful. I always wonder if a site could be doing better or if it is pretty well maxed out. This will help to know where to allocate my time.

Good stuff, Shoe. I think .02 IPU is a good goal setter for anyone, especially the ones just starting out in this industry.

lol this was one of those that has been in my drafts for a long time and I just decided to publish it. 1 down 20 to go =P

Funnily enough I was working this out a few weeks ago in the pub of all places, my main website is doing about 12.5 cents per unique…..Pretty happy with that just need to add more uniques now!

Hi Shoe,

Think you might have saved the heavy crunching for home:
8,000.00 / 65,000 = 0.123 or about 12 cents per user. Even better than you thought
Of course, it makes my 0.005 per user look even worse!

I’m currently doing 0.02 ony my blog but only on a good day. I think it fluctuates daily. But then again, my ad revenue was just implemented and it’s not really intended to be a primary souce of income. Still, good acronym, IPU. Definitely keep that in mind.

[...] I recently came into contact with someone I’d know of for a long time but never had opportunity to meet. He goes buy the name ShoeMoney. He’s an exceptional affiliate and adsense marketer and, wonder of wonders, he can code a mean script While I was reading his blog today I came across this entry. I especially liked: IPU is also a really valuable tool I use to evaluate domains for purchase. Many people can tell you what kind of income they are making with AdSense, azoogleads, cj, but that doesn’t mean that you are going to make that much. [...]

Another great post by ShoeMoney .

Clever approach Shoe - always good to try to normalize things, and I can see IPU becoming a new term as it’s a good way of comparing things - you are quite the trend-setter!

Nice post. I like it and will use it, IPU.

Thanks.

[...] Affiliate and adsense marketer Jeremy Schoemaker known as ShoeMoney introduced in a blog post today about IPU - Income per unique. His own acronym. [...]

Interesting point of view.
I think I have an IPU of over $0.2 at my HYIP site actually But my forum is not doing very well in these terms ..

Another great idea shoe!

Great metric - really simplifies things. $0.0000 to four decimal points. Time to get working on that….

Do you measure cost-per-unique too? Or do you subtract that from the income?

I run around 6,000 uniques during the week, half that on weekends. On a really good day I make $70.00 but it’s usually closer to $40.00.

By your figures, I should be making at least three times that, so obviously I’m doing something very wrong.

Tell me what it is and I’ll give you half of it

I totally agree with you there Shoe. Uniques are the only thing I care about as well. I am also very sceptical to the stats. Are the uniques REALLY unique I always ask myself.

Rules for protecting yourself when buying a website…

I’ve seen several excellent posts about the market in websites recently. This one by Todd Malicoat is very extensive and useful, and also this one by Andy Hagens a few weeks back. One important, even crucial, aspect of the marketplace that didn…

nice post indeed.
I will find out how much that makes on my site now

interesting post. I liked what you said about not having ads here

I am getting the urge to say “nice post” but believe someone has used that phrase before..

Nice post.. I think I need more reading mat’ls and more content. to meet 0.02
Im currenly earning 0.002 per unique
I need to work on my uniques
though most of my traffic comes from gooogle.

I sort of go off IPU for my adsense. My visitors normally look at 5 or 6 pages on average, so my adsense click through rates are low percentage through impressions, but fantastic through unique users

I have a few sites that make over 1 dollar a visit on average I only get 30 visits a day but they better then 10% now I just need to get a few thousand visitors a day.

nice

wow.. Shoemoney.. great advice..
i would really calculate it but mostly i look for total income of the day that i need to achive anyhow..
but thanx once again for your new tricks;)

Great find, great metric, and the one that really matters. i get $0,069 on one of my sites. It’s nice to see that something is working out right. Now off to get more uniques.

Great tip, I haven’t really thought about cracking it down to numbers as you have done, but will start doing it from now on.

qmcwqrgbm…

ytrlizhod tgbeboica dqqvxtqhyy hxmmogyecf …

Thanks.. I always wanted to know about IPU rates

I’m starting with adsense.. I wish to make one 10000th of what you’re making. you’re my idol

[...] way to get frustred from your oncome - calculate the IPU About one year ago, ShoeMoney posted in his blog… IPU is also a really valuable tool I use to evaluate domains for [...]

I agree, good advice. I’ve dabbled in adsense a bit and I am looking to plow further into it and this helps.

hehe, I agree. I just started adsense too.

Thanks for the nice advice. I just want to add that I became not interested in Adsense anymore. Your account may be banned for invalid clicks although you do nothing. Even if you use a tracker to prevent invalid clicks, someone may simply view the html of your page, take off your pub-id, put it on a porn site, and also get your account banned for nothing. So, I will switch to AdBrite!

Thanks for the nice entry!